Creating Superfans

How to Turn Your Customers into Lifelong Advocates

By: Brittany Hodak

Narrated by: Brittany Hodak

Length: 6 hrs and 7 mins

Publisher's summary

Superfans aren’t just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again… and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining—and keeping—customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire teams a shared playbook for tapping into the unmatched power of superfandom.

©2023 Brittany Hodak (P)2022 Brittany Hodak

A Super Performance

I’ve spent the last quarter century helping customers buy and optimizing how businesses help them along. Brittany presents a super framework to help you think through the process. As she says "The purpose of business is to create customers who create customers." I also like to say how would your experience be different if you made sure every customer gave you a 5 star review? Creating Superfans was written to allow us to share our 5 star reviews.

Nailed it!

I just finished "Creating Superfans". I read a TON of self improvement and business books. A couple of secrets:

1) I don't finish most business strategy books b/c it's unnecessary. (You can usually understand everything after ~5 chapters.)
2) I typically find podcasts with the authors b/c they more succinctly deliver the info in 1-2 hours.

I read "Creating Superfans" from start to finish and I took notes!!!! The book covers a range of topics and there's no way to better deliver the info than to read/listen to it in its entirety. It resonated from start to finish and covered business strategies (and philosophies) that we've hodgepodged together over the years into one very well-written blueprint. I've already gifted it to 10+ people and we're already integrating it into our organization.

Great insights to the experience economy

I loved hearing all of the stories from her business and real life experience. I also loved the steps clearly given that I could take to create my own super fans in my business.

Simply the Best book on how to run a successful business from the Janitor to the CEO

Brittany’s grasp of the Right Way to Win in Business is so Spot On! If you read of listen to this book, you will either be transformed or validated.

Great book to understand how to connect with your audience

Wow! The content in this book is priceless. Brittany tells about her life and what she has done or shares what others have done to maintain top of mind or connect deeper with others. Anyone could have narrated; the fact that Brittany herself does gives this book so much more power. Brittany speaks with enthusiasm and invigorates life and meaning to her message. If you want to know how to create Super Fans in your life, this book needs to be listened to more than once and don't forget to take notes on some of her great ideas.

Simply the Best

Great concepts aligned with my values and story that will make my business stand out.

Bon Jovi Review - 5⭐️

I’m only 1/2 way through this audiobook 🎧📘, but I couldn’t wait any longer to leave my first review!

Bon Jovi is my favorite band on the planet (Followed closely by Foo Fighters)! You know the song 🎶 😎

The through thread of helping people feel seen and valued is one that speaks directly to my head and my heart. Building a playlist of your own stories to connect with people not to impress them, is a fantastic building block to interact people everywhere!

The acronyms and metaphors connect with me in a very fun way! It is putting handles on the “how to” not just telling us what we “should do.”

This will definitely be on repeat in my world!

Started off great but too much story no actionable steps.

This book starts out great. But midway through falls flat. It’s too much story telling and not enough, “here’s what you should do or tips to apply to your business/life.”It’s more like here’s the story, you pick what you need to learn out of it. No clear actionable steps. I wish she would have played more into telling you actionable step to achieve what she talked about has worked for others. I started reading this book with a group and every else said the same things. It was hard to finish, but we did, just lost interest half way through. If you’re looking for a great story telling book, it will tell you lots, but it won’t help you establish goals or actions to get you there.

I’m a SUPERFAN of Brittany Hodak!

Wow! Not only has Brittany created actionable ways to create super fans for my business, she’s created a LIFER out of me!
Such fresh ideas and an absolutely sunny disposition in her audio delivery! She makes you want to be her friend! …No, not in a creepy way -She’s just so much awesomeness! ☀️

Be nice and listen.

In the end, it’s really that simple. Brittany provides great insights shared through entertaining real-life and relatable stories.