Modern Marketing
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Selling the Invisible
- A Field Guide to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
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A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
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Waste of time & money
- By Igor on 10-23-08
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Selling the Invisible
- A Field Guide to Modern Marketing
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Release date: 06-27-08
- Language: English
- A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing....
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 6 hrs and 42 mins
- Unabridged
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An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- Narrated by: Virtual Voice
- Length: 6 hrs and 42 mins
- Release date: 02-22-24
- Language: English
- An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- By: Amy Rosenberg
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Unabridged
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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Removed the podcast mentions!!
- By Michael Rosenberg on 02-12-24
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Release date: 10-26-23
- Language: English
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....
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The $12 Million Stuffed Shark
- The Curious Economics of Contemporary Art
- By: Don Thompson
- Narrated by: Adam Verner
- Length: 10 hrs and 29 mins
- Unabridged
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Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.
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Repetitive & Dry
- By Phyllis on 01-21-19
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The $12 Million Stuffed Shark
- The Curious Economics of Contemporary Art
- Narrated by: Adam Verner
- Length: 10 hrs and 29 mins
- Release date: 02-07-17
- Language: English
- Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....
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The Monster That Ate Marketing
- A Leader’s Guide to Reimagining, Reengineering, and Reinvigorating the Modern Marketing Department
- By: Jeff Reynolds
- Narrated by: Jon Vertullo
- Length: 4 hrs and 45 mins
- Unabridged
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Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the principles, practices, and mindset that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department.
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Clarity, Efficacy and Fun for Leaders in Marketing
- By Patty Craig on 08-04-22
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The Monster That Ate Marketing
- A Leader’s Guide to Reimagining, Reengineering, and Reinvigorating the Modern Marketing Department
- Narrated by: Jon Vertullo
- Length: 4 hrs and 45 mins
- Release date: 07-13-22
- Language: English
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Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves....
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- By: David Cancel, Dave Gerhardt
- Narrated by: Brian Hutchison
- Length: 6 hrs and 57 mins
- Unabridged
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Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.
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More of a users guide
- By Amazon Customer on 05-02-23
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Narrated by: Brian Hutchison
- Length: 6 hrs and 57 mins
- Release date: 07-09-19
- Language: English
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Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow....
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Stock Market Explained
- A Beginner's Guide to Investing and Trading in the Modern Stock Market
- By: Ardi Aaziznia, Andrew Aziz
- Narrated by: Chris Abell
- Length: 6 hrs and 2 mins
- Unabridged
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This book explains in clear and understandable language how anyone can benefit from learning about trading and investing in the stock market. All of the necessary basics are set forth, including the differences between trading and investing. A veteran trader, Andrew Aziz shares some of his own proven day trading strategies and discusses key “to-dos” and “not to dos” every new day trader must know before putting their hard-earned money at risk.
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Easy to understand
- By Chann on 12-05-23
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Stock Market Explained
- A Beginner's Guide to Investing and Trading in the Modern Stock Market
- Narrated by: Chris Abell
- Length: 6 hrs and 2 mins
- Release date: 12-22-20
- Language: English
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This book explains in clear and understandable language how anyone can benefit from learning about trading and investing in the stock market. All of the necessary basics are set forth, including the differences between trading and investing....
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Strategic Marketing: Trailblazing Tactics for Modern Businesses
- By: Philip Martin McCaulay
- Narrated by: Virtual Voice
- Length: 1 hr and 7 mins
- Unabridged
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"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...
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Strategic Marketing: Trailblazing Tactics for Modern Businesses
- Narrated by: Virtual Voice
- Length: 1 hr and 7 mins
- Release date: 04-13-24
- Language: English
- "Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern ...
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- By: Mathew Sweezey
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Unabridged
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We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
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A great layer on top of permission marketing
- By Anonymous User on 08-17-20
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Release date: 05-12-20
- Language: English
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We are in the midst of a media revolution. Ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" makes conventional marketing models obsolete....
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Modern Value Investing
- A Comprehensive Guide to Applying Timeless Principles in Today's Market
- By: Benjamin Boyle
- Narrated by: Fran D McKay
- Length: 2 hrs and 39 mins
- Unabridged
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Modern Value Investing: A Comprehensive Guide to Applying Timeless Principles in Today's Market is the ultimate guide for investors looking to master the art of value investing. In this book, you will discover the timeless principles of value investing, as well as how to apply them to today's rapidly changing market.
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Modern Value Investing
- A Comprehensive Guide to Applying Timeless Principles in Today's Market
- Narrated by: Fran D McKay
- Length: 2 hrs and 39 mins
- Release date: 04-04-23
- Language: English
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Modern Value Investing: A Comprehensive Guide to Applying Timeless Principles in Today's Market is the ultimate guide for investors looking to master the art of value investing....
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- By: Alec Hanson
- Narrated by: Alec Hanson
- Length: 5 hrs and 10 mins
- Unabridged
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Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.
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LO-ved it!
- By Tracy G. on 07-03-20
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Narrated by: Alec Hanson
- Length: 5 hrs and 10 mins
- Release date: 06-01-20
- Language: English
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Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility. With these smart solutions, your traditional sales business will thrive in the new real estate landscape....
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SEO Mastery
- Learn Advanced Search Engine Optimization Marketing Secrets, for Optimal Growth! Best Beginners Guide About Seo for Keeping Your Business Ahead in the Modern Age!
- By: Graham Fisher
- Narrated by: Jonathan Ostrander
- Length: 3 hrs and 6 mins
- Unabridged
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Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this audiobook many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
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Best SEO book for beginners ever
- By Jesus Vazquez on 11-12-19
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SEO Mastery
- Learn Advanced Search Engine Optimization Marketing Secrets, for Optimal Growth! Best Beginners Guide About Seo for Keeping Your Business Ahead in the Modern Age!
- Narrated by: Jonathan Ostrander
- Length: 3 hrs and 6 mins
- Release date: 05-01-19
- Language: English
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Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever changing algorithm? Or being unable to use social media or web analytics for multiplying your results? Listen to find out more....
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Social Media Marketing
- Pinterest Secrets Revealed (Grow Your Influence, Generate Predictable Profit & Drive Consistent Passive Traffic, Online Marketing Series)
- By: Next Money Publishing
- Narrated by: Terry F. Self
- Length: 1 hr and 19 mins
- Unabridged
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What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.
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Super Informative!
- By Robin Williams Evans on 12-28-22
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Social Media Marketing
- Pinterest Secrets Revealed (Grow Your Influence, Generate Predictable Profit & Drive Consistent Passive Traffic, Online Marketing Series)
- Narrated by: Terry F. Self
- Length: 1 hr and 19 mins
- Release date: 02-26-20
- Language: English
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In this book, we will teach you exactly how to use Pinterest to engage with your audience to build your business, generate leads and establish your brand’s presence on this incredible platform....
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- By: Frederick Vallaeys
- Narrated by: Kaleo Griffith
- Length: 5 hrs
- Unabridged
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Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. Human intuition and creativity will always be essential components of successful marketing. Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
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intriguing and insightful
- By Joe on 02-27-21
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- Narrated by: Kaleo Griffith
- Length: 5 hrs
- Release date: 09-22-20
- Language: English
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Data isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it....
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The Modern Guide to Stock Market Investing for Teens
- How to Ensure a Life of Financial Freedom Through the Power of Investing
- By: Alan John
- Narrated by: Jonathon Evergreen
- Length: 2 hrs and 47 mins
- Unabridged
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Investing is the best thing teenagers can do to build long-term wealth and become financially free. Learning the art of stock trading, as well as the related topic of money management is so important, and the younger the better. This book, written by a teenager for teenagers, covers everything a teen will need to know to set them up for success in the stock market. These six sections divide up the book.
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A Fantastic Read and Great Introduction to Stocks
- By Tai-Fu Liang on 07-26-22
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The Modern Guide to Stock Market Investing for Teens
- How to Ensure a Life of Financial Freedom Through the Power of Investing
- Narrated by: Jonathon Evergreen
- Length: 2 hrs and 47 mins
- Release date: 05-05-21
- Language: English
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Investing is the best thing teenagers can do to build long-term wealth and become financially free. Learning the art of stock trading, as well as the related topic of money management is so important, and the younger the better....
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Day Trading 101
- From Understanding Risk Management and Creating Trade Plans to Recognizing Market Patterns and Using Automated Software, an Essential Primer in Modern Day Trading
- By: David Borman
- Narrated by: Andrew Joseph Perez
- Length: 5 hrs and 59 mins
- Unabridged
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It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right information and staying on top of the market. Day Trading 101 simplifies all the terms, strategies, and processes involved in day trading, helping even the novice investor find financial success. With information on recognizing trading patters, mastering trading options, keeping tabs on the market, establishing strategies to make the most profit, and understanding trading lingo, this guide can get you on track to becoming a smart investor.
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Beyond introductory: a guide to create a business
- By Cliente Kindle on 07-12-23
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Day Trading 101
- From Understanding Risk Management and Creating Trade Plans to Recognizing Market Patterns and Using Automated Software, an Essential Primer in Modern Day Trading
- Narrated by: Andrew Joseph Perez
- Length: 5 hrs and 59 mins
- Release date: 06-20-23
- Language: English
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A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success, Day Trading 101 simplifies all the terms, strategies, and processes, helping even the most novice investor find financial success....
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Panic!
- The Story of Modern Financial Insanity
- By: Michael Lewis
- Narrated by: Blair Hardman, Jesse Boggs
- Length: 7 hrs and 1 min
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A masterful account of today's money culture, showing how the underpricing of risk leads to catastrophe. With his trademark humor and brilliant anecdotes, Michael Lewis paints the mood and market factors leading up to each event, weaves contemporary accounts to show what people thought was happening at the time, and then, with the luxury of hindsight, analyzes what actually happened and what we should have learned from experience.
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Good - But you need to know what you are getting.
- By Cash on 01-03-09
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Panic!
- The Story of Modern Financial Insanity
- Narrated by: Blair Hardman, Jesse Boggs
- Length: 7 hrs and 1 min
- Release date: 12-17-08
- Language: English
- A masterful account of today's money culture, showing how the underpricing of risk leads to catastrophe....
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- By: Modern Psychology Publishing
- Narrated by: Terry F. Self
- Length: 2 hrs and 13 mins
- Unabridged
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.
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very basic information
- By mindelsewhere on 10-13-19
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- Narrated by: Terry F. Self
- Length: 2 hrs and 13 mins
- Release date: 04-05-19
- Language: English
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? Listen to find out more....
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Sell the Way You Buy
- A Modern Approach to Sales that Actually Works (Even on You!)
- By: David Priemer
- Narrated by: David Priemer
- Length: 6 hrs and 34 mins
- Unabridged
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While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.
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Excellent book! STRONGLY RECOMMEND!!
- By Amazon Customer on 06-04-23
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Sell the Way You Buy
- A Modern Approach to Sales that Actually Works (Even on You!)
- Narrated by: David Priemer
- Length: 6 hrs and 34 mins
- Release date: 12-18-20
- Language: English
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While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy....
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Savage Restaurant Success
- A Modern-Day Code for Restaurateurs to Thrive in Life and Business
- By: Donald Burns
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Unabridged
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Overall
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Performance
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Story
This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!
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Waste of time
- By corey walsh on 03-13-24
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Savage Restaurant Success
- A Modern-Day Code for Restaurateurs to Thrive in Life and Business
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Release date: 02-09-24
- Language: English
-
This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness.
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Please try againRegular price: $24.95 or 1 credit
Sale price: $24.95 or 1 credit
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