Modern Marketing

There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works,...

Marketing doesn't have to be complicated to be effective. Modern Marketing for Local and Small Brands is a practical guide created specifically for small business owners who want to connect with their audience online without overwhelm, expensive tools, or confusing strategies. This book focuses on clarity, consistency, and genuine connection—the elements that help local brands build trust and long-term visibility. Inside, you'll learn how to clearly define your audience, simplify your message, and communicate in a way that feels natural and approachable.

From veteran Financial Times journalist Robin Wigglesworth, an epic history of the debt that built the modern world. Long considered the "boring" corner of finance, bonds are anything but. They have funded everything from the Crusades to climate tech, Netflix series to AI data centers. They are...

NOW LIVE THE SECOND EDITION - Editing Issues Resolved PORTAL MAINTENANCE: POSTED Look, if you are looking for a serious, grimdark fantasy about a "Chosen One" fulfilling an ancient prophecy, I am not your author. But if you need a good laugh, interdimensional tax evasion, and weaponized 1970s upholstery? Pull up a chair. Look, if you think building an interdimensional gray-market empire is the hard part, you’re wrong. The hard part is figuring out how to scale it without the federal government seizing your front yard under eminent domain. I’m Joseph. Last month, I was a bankrupt systems...

Search engine optimization has changed a lot. What worked a few years ago no longer works the same way today. Search results look different. User behavior matters more. Trust, clarity, and intent now drive rankings. This book shows you how SEO actually works right now. SEO for Beginners 2026 is a clear, practical guide for anyone who wants to understand modern SEO without confusion or outdated advice. Inside this book, you’ll learn: How search engines crawl, index, and rank content What keywords really mean and how search intent drives rankings How to read Google search results, including...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. In this invaluable volume, you’ll learn: · What AI and other digital marketing technology can and cannot do · How agency owners can reposition their business in the current environment · New skillsets to develop or look for in ...

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Unlock the secrets of financial success with Algorithmic Trading with Python, your comprehensive guide to mastering pairs trading through the power of Python. Dive deep into the financial markets with a disciplined, statistical approach that demystifies one of the most intriguing strategies available to traders today. Embark on a journey starting with the timeless appeal of pairs trading, enriched by famous trade stories and cautionary tales that bring the concepts to life. Discover why Python is an indispensable tool for traders, providing both technical prowess and practical applications....

Fixed income can feel confusing: bonds, interest rates, Treasury bills, and cash alternatives can move for different reasons, and headlines often leave out the details that matter. Fixed Income in Plain English is a beginner-friendly guidebook that explains the core mechanics behind bond pricing and the everyday language used in modern markets, without hype or predictions. Topics include: The price-and-yield relationship and why bond prices can change as market yields change Maturity vs duration and how time sensitivity is commonly described in fixed income Treasury bills, notes, and bonds,...

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Discover the timeless ideas that changed the world. Adam Smith: The Wealth of Nations – The Foundations of Free Markets and Modern Economics is your essential guide to one of the most influential books ever written. Whether you're a student, entrepreneur, investor, economist, or simply curious about how markets work, this book makes Adam Smith's groundbreaking ideas clear, engaging, and relevant to today's world. More than two centuries after its publication, The Wealth of Nations continues to shape governments, businesses, and economies across the globe. Yet many readers find Smith's ...

A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success. It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right...

Modern economics explains outcomes but fails to explain flow. Markets rise and fall, recessions appear and disappear, and asset prices detach from fundamentals—not because of mysterious forces, but because liquidity moves through the economy in structured, repeatable ways. The Economy as a Liquidity System reframes macroeconomics, financial markets, and investing through a single unifying lens: liquidity. Rather than treating money, credit, capital markets, households, corporations, and governments as isolated components, this book presents the economy as a dynamic liquidity network—one...

The Lean Startup 2.0 is a bold, practical, and forward‑looking evolution of the classic lean‑startup philosophy—rewritten for an era where artificial intelligence, automation, and digital marketing shape every stage of business creation. Instead of relying on outdated playbooks, the book shows modern founders how to build smarter, faster, and more resilient startups by combining lean principles with AI‑driven insights, real‑time analytics, and hyper‑targeted digital strategies. It’s written for entrepreneurs who want to launch with confidence, validate ideas quickly, and scale...

Featuring an exclusive interview with the author, "America's poet laureate of capital" (The Los Angeles Times) When it comes to markets, the first deadly sin is greed. In Panic!, #1 bestselling author Michael Lewis has chosen several pieces of brilliant journalism to illuminate the most violent...

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

Before modern surgery became a science of sterile rooms, anesthesia, and precision instruments, it was a dangerous art practiced at the edge of pain, blood, and uncertainty. In the brilliant medical world of al-Andalus, one physician helped change that forever. Abu al-Qasim al-Zahrawi, known to Latin Europe as Albucasis, was one of the most influential surgeons in history. His monumental medical encyclopedia, Al-Tasrif, transformed operative medicine by describing surgical procedures, illustrating instruments, warning against reckless practice, and teaching future physicians that surgery ...

A human-centered examination of the ways that data shapes us and how to use it more effectively For centuries, people have used data—the systematic counting that includes numbers, calculations, and observations—to build civilization. Gathering and analyzing data is at the foundation of what...

From veteran Financial Times journalist Robin Wigglesworth, an epic history of the debt that built the modern world. Long considered the "boring" corner of finance, bonds are anything but. They are bigger than the stock market and rival even the global banking system in influence. But they are...