Modern Marketing

There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works,...

What if one of the founders of modern astronomy was driven not only by science—but by a sacred search for cosmic harmony? Johannes Kepler is remembered as the brilliant astronomer who discovered the laws of planetary motion and helped lay the foundation for modern physics. But behind those revolutionary discoveries stood a far more fascinating figure: a man shaped by mysticism, divine proportion, Platonic geometry, and the ancient belief that the universe was built according to hidden harmony. Kepler did not look at the heavens and see random motion. He saw structure. He saw ratio. He saw...

Marketing doesn't have to be complicated to be effective. Modern Marketing for Local and Small Brands is a practical guide created specifically for small business owners who want to connect with their audience online without overwhelm, expensive tools, or confusing strategies. This book focuses on clarity, consistency, and genuine connection—the elements that help local brands build trust and long-term visibility. Inside, you'll learn how to clearly define your audience, simplify your message, and communicate in a way that feels natural and approachable.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

The Modern Evolution of the Art Industry: How the Global Art Market Changed from the 20th Century to the 21st explains how art became a modern industry shaped by dealers, museums, critics, auction houses, collectors, financiers, media, and global wealth. Rather than treating the art world as a closed cultural sphere, this book shows how artistic reputation and market value were built through institutions, networks, and commercial strategy. It gives readers a practical understanding of how influence moved through the art system and why certain artists, cities, and markets came to dominate. ...

Beginning with May 29, 1919, when photographs of the solar eclipse confirmed the truth of Einstein's theory of relativity, Johnson goes on to describe Freudianism, the establishment of the first Marxist state, the chaos of "Old Europe", the Arcadian 20s, and the new forces in China and Japan. Also discussed are Karl Marx, Hitler, Mussolini, Stalin, Roosevelt, Gandhi, Castro, Kennedy, Nixon, the '29 crash, the Great Depression, Roosevelt's New Deal, and the massive conflict of World War II.

A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success. It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right...

Modern economics explains outcomes but fails to explain flow. Markets rise and fall, recessions appear and disappear, and asset prices detach from fundamentals—not because of mysterious forces, but because liquidity moves through the economy in structured, repeatable ways. The Economy as a Liquidity System reframes macroeconomics, financial markets, and investing through a single unifying lens: liquidity. Rather than treating money, credit, capital markets, households, corporations, and governments as isolated components, this book presents the economy as a dynamic liquidity network—one...

What if the father of modern physics was also one of history’s greatest hidden mystics? Isaac Newton is remembered as the man who explained gravity, revealed the laws of motion, and helped build the scientific worldview that shaped the modern world. He is often portrayed as the ultimate rational genius—the architect of a cold, mechanical universe governed by mathematics alone. But that is only half the story. Behind the public image of Newton the scientist stood a far stranger figure: a man obsessed with alchemy, biblical prophecy, sacred geometry, Hermetic wisdom, and the hidden ...

Unlock the secrets of financial success with Algorithmic Trading with Python, your comprehensive guide to mastering pairs trading through the power of Python. Dive deep into the financial markets with a disciplined, statistical approach that demystifies one of the most intriguing strategies available to traders today. Embark on a journey starting with the timeless appeal of pairs trading, enriched by famous trade stories and cautionary tales that bring the concepts to life. Discover why Python is an indispensable tool for traders, providing both technical prowess and practical applications....

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

From the author of the Pulitzer Prize-winning Lords of Finance comes a brilliant account of the earliest truly global financial calamity. On Friday, 9 May 1873 the Vienna stock market collapsed. Four months later Wall Street was in trouble. Elsewhere, as panic selling spread across financial...

Bloomsbury presents The Silk Roads by Peter Frankopan, read by Mike Grady. The No. 1 Sunday Times and international bestseller – a major reassessment of world history in light of the economic and political renaissance in the re-emerging east For centuries, fame and fortune was to be found in...

Featuring an exclusive interview with the author, "America's poet laureate of capital" (The Los Angeles Times) When it comes to markets, the first deadly sin is greed. In Panic!, #1 bestselling author Michael Lewis has chosen several pieces of brilliant journalism to illuminate the most violent...

The Economics of Fast Food: Supply Chains, Labor, Marketing, Psychology, and the Making of Modern Food Culture explains how a quick, inexpensive meal became the product of a highly organized economic system. Fast food is not just about cooking and selling burgers. It depends on franchising, commercial real estate, tightly managed supply chains, standardized kitchen design, low-cost labor, and marketing techniques built to increase frequency, spending, and habit. This book shows how the industry grew from local stands and drive-ins into a model copied across retail, logistics, and service ...

What if reality is not made of matter at all—but of living points of view? Gottfried Wilhelm Leibniz is often remembered as the brilliant philosopher-mathematician who co-invented calculus. But behind that achievement stood a far more radical vision of reality—one that feels startlingly modern even today. Leibniz proposed that the universe is not built from dead material particles, but from monads: simple, immaterial, perspective-bearing units that express the whole cosmos from their own point of view. In his metaphysics, reality is not fundamentally matter in motion. It is perception, ...

This book joins clear ancient thought with modern financial practice. It uses short chapters built on Latin and Greek rules that shaped reasoning for centuries. Each rule links with a direct financial behaviour. The aim is clarity. The ideas act as steady guides for investment, risk control, governance, contract work, and market judgement. The book avoids heavy theory. It builds on simple themes that remain stable across time. Ancient writers studied motive, discipline, time, power, restraint, and human conduct under pressure. These subjects match daily financial decisions. Markets move ...

0DTE options and same-day expiration options can behave very differently from longer-dated contracts. With little time left, option premiums may respond quickly to small price changes, shifts in implied volatility, and changing liquidity. 0DTE Options Trading Foundations offers a clear, beginner-friendly explanation of these mechanics, with a steady focus on interpretation and risk. Topics include: What 0DTE means and why same-day expiration can feel “compressed” The option contract in plain English, including intrinsic vs extrinsic value Bid, ask, spreads, and why the “price” is ...

SEO Essentials 2025 is your definitive roadmap to mastering modern search engine optimization in the era of AI-driven search. Whether you're an entrepreneur, digital marketer, agency owner, or legal professional, this guide arms you with the tools and strategies needed to dominate online visibility in 2025 and beyond. From keyword research to technical audits, local SEO to content strategy, this book breaks down complex tactics into practical steps you can act on immediately. Written by SEO expert Todd R. Stager, with over 25 years of experience—including years optimizing legal websites...

Milton Friedman Explained: Free Markets, Monetary Policy, Inflation Control, Capitalism and Freedom, School Choice, Economic Liberty, and the Power of Individual Choice in Modern Society is a clear, engaging, and comprehensive guide to one of the most influential economists of the twentieth century. Designed for modern readers, this book breaks down Friedman’s most important ideas in a way that is both accessible and deeply insightful, making it perfect for beginners, students, and anyone interested in understanding how economics shapes the world around them. Inside, you will explore ...