Modern Marketing

There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works,...

Marketing doesn't have to be complicated to be effective. Modern Marketing for Local and Small Brands is a practical guide created specifically for small business owners who want to connect with their audience online without overwhelm, expensive tools, or confusing strategies. This book focuses on clarity, consistency, and genuine connection—the elements that help local brands build trust and long-term visibility. Inside, you'll learn how to clearly define your audience, simplify your message, and communicate in a way that feels natural and approachable.

Uncover the epic economic history of the one gleaming metal that forged empires, fueled wars, and defined global wealth. Perfect for an immersive commute or deep-focus learning, this fascinating journey traces human obsession from ancient mythology to modern finance. Watch how sacred treasures...

Master the high-stakes world of securities law and corporate compliance without drowning in dense legal theory. Whether commuting to an executive meeting or building a finance career, this engaging guide delivers absolute clarity. Follow the dynamic life cycle of a fictional growth company to...

Beginning with May 29, 1919, when photographs of the solar eclipse confirmed the truth of Einstein's theory of relativity, Johnson goes on to describe Freudianism, the establishment of the first Marxist state, the chaos of "Old Europe", the Arcadian 20s, and the new forces in China and Japan. Also discussed are Karl Marx, Hitler, Mussolini, Stalin, Roosevelt, Gandhi, Castro, Kennedy, Nixon, the '29 crash, the Great Depression, Roosevelt's New Deal, and the massive conflict of World War II.

Before modern surgery became a science of sterile rooms, anesthesia, and precision instruments, it was a dangerous art practiced at the edge of pain, blood, and uncertainty. In the brilliant medical world of al-Andalus, one physician helped change that forever. Abu al-Qasim al-Zahrawi, known to Latin Europe as Albucasis, was one of the most influential surgeons in history. His monumental medical encyclopedia, Al-Tasrif, transformed operative medicine by describing surgical procedures, illustrating instruments, warning against reckless practice, and teaching future physicians that surgery ...

NOW LIVE THE SECOND EDITION - Editing Issues Resolved PORTAL MAINTENANCE: POSTED Look, if you are looking for a serious, grimdark fantasy about a "Chosen One" fulfilling an ancient prophecy, I am not your author. But if you need a good laugh, interdimensional tax evasion, and weaponized 1970s upholstery? Pull up a chair. Look, if you think building an interdimensional gray-market empire is the hard part, you’re wrong. The hard part is figuring out how to scale it without the federal government seizing your front yard under eminent domain. I’m Joseph. Last month, I was a bankrupt systems...

Decode the complex legal framework of modern investing to protect your capital and master market rules. Perfect for a focused morning commute, this demystified financial deep-dive levels the playing field for ambitious entrepreneurs and retail investors. You will grasp how fairness, disclosure...

Discover the turbulent economic history of the element that forged ancient empires and fuels modern green technology. Perfect for a stimulating morning commute, this sweeping narrative completely transforms how you view global trade. Dive into a thought-provoking journey from deep geological...

Beyond the Yellow Metal is a clear, engaging, and deeply practical guide for investors who want to expand beyond traditional gold holdings and explore the broader universe of precious‑metal opportunities. Instead of treating gold as the only safe‑haven asset, the book reframes wealth protection through a wider lens—one that includes platinum, palladium, rhodium, and silver, each with its own industrial demand drivers, market behavior, and inflation‑resistant qualities. It is written for beginners, seasoned investors, and anyone curious about diversifying with metals that often ...

SEO Essentials 2025 is your definitive roadmap to mastering modern search engine optimization in the era of AI-driven search. Whether you're an entrepreneur, digital marketer, agency owner, or legal professional, this guide arms you with the tools and strategies needed to dominate online visibility in 2025 and beyond. From keyword research to technical audits, local SEO to content strategy, this book breaks down complex tactics into practical steps you can act on immediately. Written by SEO expert Todd R. Stager, with over 25 years of experience—including years optimizing legal websites...

What if reality is not made of matter at all—but of living points of view? Gottfried Wilhelm Leibniz is often remembered as the brilliant philosopher-mathematician who co-invented calculus. But behind that achievement stood a far more radical vision of reality—one that feels startlingly modern even today. Leibniz proposed that the universe is not built from dead material particles, but from monads: simple, immaterial, perspective-bearing units that express the whole cosmos from their own point of view. In his metaphysics, reality is not fundamentally matter in motion. It is perception, ...

The Economics of Fast Food: Supply Chains, Labor, Marketing, Psychology, and the Making of Modern Food Culture explains how a quick, inexpensive meal became the product of a highly organized economic system. Fast food is not just about cooking and selling burgers. It depends on franchising, commercial real estate, tightly managed supply chains, standardized kitchen design, low-cost labor, and marketing techniques built to increase frequency, spending, and habit. This book shows how the industry grew from local stands and drive-ins into a model copied across retail, logistics, and service ...

Featuring an exclusive interview with the author, "America's poet laureate of capital" (The Los Angeles Times) When it comes to markets, the first deadly sin is greed. In Panic!, #1 bestselling author Michael Lewis has chosen several pieces of brilliant journalism to illuminate the most violent...

What if the father of modern physics was also one of history’s greatest hidden mystics? Isaac Newton is remembered as the man who explained gravity, revealed the laws of motion, and helped build the scientific worldview that shaped the modern world. He is often portrayed as the ultimate rational genius—the architect of a cold, mechanical universe governed by mathematics alone. But that is only half the story. Behind the public image of Newton the scientist stood a far stranger figure: a man obsessed with alchemy, biblical prophecy, sacred geometry, Hermetic wisdom, and the hidden ...

Transform your financial future with a calm, practical stock market investing strategy that eliminates trading anxiety. Whether you are actively optimizing your retirement plan or quietly working to escape the daily grind, this focused guide turns market chaos into clear opportunities. Stop...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

What if one of the founders of modern astronomy was driven not only by science—but by a sacred search for cosmic harmony? Johannes Kepler is remembered as the brilliant astronomer who discovered the laws of planetary motion and helped lay the foundation for modern physics. But behind those revolutionary discoveries stood a far more fascinating figure: a man shaped by mysticism, divine proportion, Platonic geometry, and the ancient belief that the universe was built according to hidden harmony. Kepler did not look at the heavens and see random motion. He saw structure. He saw ratio. He saw...

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success. It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right...