Modern Marketing

Marketing doesn't have to be complicated to be effective. Modern Marketing for Local and Small Brands is a practical guide created specifically for small business owners who want to connect with their audience online without overwhelm, expensive tools, or confusing strategies. This book focuses on clarity, consistency, and genuine connection—the elements that help local brands build trust and long-term visibility. Inside, you'll learn how to clearly define your audience, simplify your message, and communicate in a way that feels natural and approachable.

NOW LIVE THE SECOND EDITION - Editing Issues Resolved PORTAL MAINTENANCE: POSTED Look, if you are looking for a serious, grimdark fantasy about a "Chosen One" fulfilling an ancient prophecy, I am not your author. But if you need a good laugh, interdimensional tax evasion, and weaponized 1970s upholstery? Pull up a chair. Look, if you think building an interdimensional gray-market empire is the hard part, you’re wrong. The hard part is figuring out how to scale it without the federal government seizing your front yard under eminent domain. I’m Joseph. Last month, I was a bankrupt systems...

There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works,...

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Unlock the hidden secrets of the economy with Understanding Austrian Economics in 10 Days: Everything You Were Never Taught About Money, Markets, and Freedom. Discover a revolutionary perspective that challenges conventional wisdom and empowers you to take control of your financial future! In this engaging, easy-to-read guide, you'll explore the dynamic world of Austrian economics—unraveling concepts like the subjective theory of value, spontaneous market order, and the impact of government intervention. With real-world case studies, thought-provoking discussion questions, and profiles of...

Search engine optimization has changed a lot. What worked a few years ago no longer works the same way today. Search results look different. User behavior matters more. Trust, clarity, and intent now drive rankings. This book shows you how SEO actually works right now. SEO for Beginners 2026 is a clear, practical guide for anyone who wants to understand modern SEO without confusion or outdated advice. Inside this book, you’ll learn: How search engines crawl, index, and rank content What keywords really mean and how search intent drives rankings How to read Google search results, including...

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

Modern economics explains outcomes but fails to explain flow. Markets rise and fall, recessions appear and disappear, and asset prices detach from fundamentals—not because of mysterious forces, but because liquidity moves through the economy in structured, repeatable ways. The Economy as a Liquidity System reframes macroeconomics, financial markets, and investing through a single unifying lens: liquidity. Rather than treating money, credit, capital markets, households, corporations, and governments as isolated components, this book presents the economy as a dynamic liquidity network—one...

A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success. It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right...

Beginning with May 29, 1919, when photographs of the solar eclipse confirmed the truth of Einstein's theory of relativity, Johnson goes on to describe Freudianism, the establishment of the first Marxist state, the chaos of "Old Europe", the Arcadian 20s, and the new forces in China and Japan. Also discussed are Karl Marx, Hitler, Mussolini, Stalin, Roosevelt, Gandhi, Castro, Kennedy, Nixon, the '29 crash, the Great Depression, Roosevelt's New Deal, and the massive conflict of World War II.

What if reality is not made of matter at all—but of living points of view? Gottfried Wilhelm Leibniz is often remembered as the brilliant philosopher-mathematician who co-invented calculus. But behind that achievement stood a far more radical vision of reality—one that feels startlingly modern even today. Leibniz proposed that the universe is not built from dead material particles, but from monads: simple, immaterial, perspective-bearing units that express the whole cosmos from their own point of view. In his metaphysics, reality is not fundamentally matter in motion. It is perception, ...

You do not need to pretend to be younger to find work after 50. You need to present your experience in a way today’s employers can understand quickly. Looking for work after 50 can feel frustrating, discouraging, and unfamiliar. The tools have changed. Applications happen online. Resumes are scanned quickly. Professional networking profiles matter more than they used to. Interviews may include quiet concerns about age, technology, salary, career gaps, or whether you are overqualified. But your experience has not lost its value. Finding Work After 50 is a practical guide for older job ...

From veteran Financial Times journalist Robin Wigglesworth, an epic history of the debt that built the modern world. Long considered the "boring" corner of finance, bonds are anything but. They have funded everything from the Crusades to climate tech, Netflix series to AI data centers. They are...

The Lean Startup 2.0 is a bold, practical, and forward‑looking evolution of the classic lean‑startup philosophy—rewritten for an era where artificial intelligence, automation, and digital marketing shape every stage of business creation. Instead of relying on outdated playbooks, the book shows modern founders how to build smarter, faster, and more resilient startups by combining lean principles with AI‑driven insights, real‑time analytics, and hyper‑targeted digital strategies. It’s written for entrepreneurs who want to launch with confidence, validate ideas quickly, and scale...

What if one of the founders of modern astronomy was driven not only by science—but by a sacred search for cosmic harmony? Johannes Kepler is remembered as the brilliant astronomer who discovered the laws of planetary motion and helped lay the foundation for modern physics. But behind those revolutionary discoveries stood a far more fascinating figure: a man shaped by mysticism, divine proportion, Platonic geometry, and the ancient belief that the universe was built according to hidden harmony. Kepler did not look at the heavens and see random motion. He saw structure. He saw ratio. He saw...

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

Featuring an exclusive interview with the author, "America's poet laureate of capital" (The Los Angeles Times) When it comes to markets, the first deadly sin is greed. In Panic!, #1 bestselling author Michael Lewis has chosen several pieces of brilliant journalism to illuminate the most violent...

From the author of the Pulitzer Prize-winning Lords of Finance comes a brilliant account of the earliest truly global financial calamity. On Friday, 9 May 1873 the Vienna stock market collapsed. Four months later Wall Street was in trouble. Elsewhere, as panic selling spread across financial...

Before modern surgery became a science of sterile rooms, anesthesia, and precision instruments, it was a dangerous art practiced at the edge of pain, blood, and uncertainty. In the brilliant medical world of al-Andalus, one physician helped change that forever. Abu al-Qasim al-Zahrawi, known to Latin Europe as Albucasis, was one of the most influential surgeons in history. His monumental medical encyclopedia, Al-Tasrif, transformed operative medicine by describing surgical procedures, illustrating instruments, warning against reckless practice, and teaching future physicians that surgery ...