Modern Marketing

There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works,...

Marketing doesn't have to be complicated to be effective. Modern Marketing for Local and Small Brands is a practical guide created specifically for small business owners who want to connect with their audience online without overwhelm, expensive tools, or confusing strategies. This book focuses on clarity, consistency, and genuine connection—the elements that help local brands build trust and long-term visibility. Inside, you'll learn how to clearly define your audience, simplify your message, and communicate in a way that feels natural and approachable.

NOW LIVE THE SECOND EDITION - Editing Issues Resolved PORTAL MAINTENANCE: POSTED Look, if you are looking for a serious, grimdark fantasy about a "Chosen One" fulfilling an ancient prophecy, I am not your author. But if you need a good laugh, interdimensional tax evasion, and weaponized 1970s upholstery? Pull up a chair. Look, if you think building an interdimensional gray-market empire is the hard part, you’re wrong. The hard part is figuring out how to scale it without the federal government seizing your front yard under eminent domain. I’m Joseph. Last month, I was a bankrupt systems...

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

Search engine optimization has changed a lot. What worked a few years ago no longer works the same way today. Search results look different. User behavior matters more. Trust, clarity, and intent now drive rankings. This book shows you how SEO actually works right now. SEO for Beginners 2026 is a clear, practical guide for anyone who wants to understand modern SEO without confusion or outdated advice. Inside this book, you’ll learn: How search engines crawl, index, and rank content What keywords really mean and how search intent drives rankings How to read Google search results, including...

Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. In this invaluable volume, you’ll learn: · What AI and other digital marketing technology can and cannot do · How agency owners can reposition their business in the current environment · New skillsets to develop or look for in ...

0DTE options and same-day expiration options can behave very differently from longer-dated contracts. With little time left, option premiums may respond quickly to small price changes, shifts in implied volatility, and changing liquidity. 0DTE Options Trading Foundations offers a clear, beginner-friendly explanation of these mechanics, with a steady focus on interpretation and risk. Topics include: What 0DTE means and why same-day expiration can feel “compressed” The option contract in plain English, including intrinsic vs extrinsic value Bid, ask, spreads, and why the “price” is ...

Unlock the secrets of financial success with Algorithmic Trading with Python, your comprehensive guide to mastering pairs trading through the power of Python. Dive deep into the financial markets with a disciplined, statistical approach that demystifies one of the most intriguing strategies available to traders today. Embark on a journey starting with the timeless appeal of pairs trading, enriched by famous trade stories and cautionary tales that bring the concepts to life. Discover why Python is an indispensable tool for traders, providing both technical prowess and practical applications....

From veteran Financial Times journalist Robin Wigglesworth, an epic history of the debt that built the modern world. Long considered the "boring" corner of finance, bonds are anything but. They have funded everything from the Crusades to climate tech, Netflix series to AI data centers. They are...

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success. It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right...

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Long before the era of digital trading and high-frequency algorithms, the foundations of our global economy were laid in the bustling harbor cities of the sixteenth century. The World's First Stock Exchange: Turning Points of the Modern World offers a long, detailed, and politically neutral exploration of how human beings first learned to organize trust, risk, and time. This narrative takes readers from the salt-bleached timber of the Antwerp waterfront to the sophisticated counting houses of Amsterdam and the lively coffee shops of London, charting the evolution of a system that has become...

The Lean Startup 2.0 is a bold, practical, and forward‑looking evolution of the classic lean‑startup philosophy—rewritten for an era where artificial intelligence, automation, and digital marketing shape every stage of business creation. Instead of relying on outdated playbooks, the book shows modern founders how to build smarter, faster, and more resilient startups by combining lean principles with AI‑driven insights, real‑time analytics, and hyper‑targeted digital strategies. It’s written for entrepreneurs who want to launch with confidence, validate ideas quickly, and scale...

From the author of the Pulitzer Prize-winning Lords of Finance comes a brilliant account of the earliest truly global financial calamity. On Friday, 9 May 1873 the Vienna stock market collapsed. Four months later Wall Street was in trouble. Elsewhere, as panic selling spread across financial...

Friedrich Hayek Explained: Spontaneous Order, Free Markets, Knowledge Problem, Price Signals, Individual Liberty, Rule of Law, and the Defense of a Free Society in the Modern World is a clear and engaging introduction to one of the most influential economic and political thinkers of the twentieth century. Designed for modern readers, this book breaks down Hayek’s most important ideas into accessible language while preserving the depth and significance of his work. Whether you are new to economics or looking to deepen your understanding of free market theory, this guide offers a ...

This is a book about selling more, by saying less. When our weeks are filled with more attention confetti than focus, simplicity is a gift. But the thing is, simple isn’t easy. Which is why every framework and phrase in this book is designed to teach you a single, specific, and wildly practical skill that will define your next decade of enterprise sales: How to craft short soundbites that stick.

Featuring an exclusive interview with the author, "America's poet laureate of capital" (The Los Angeles Times) When it comes to markets, the first deadly sin is greed. In Panic!, #1 bestselling author Michael Lewis has chosen several pieces of brilliant journalism to illuminate the most violent...

What if the universe is not smooth all the way down? At the end of the nineteenth century, physics seemed almost complete. Newton had explained motion. Maxwell had unified electricity, magnetism, and light. Thermodynamics had revealed the laws of heat and energy. To many scientists, nature looked like a grand machine whose remaining mysteries were only details. Then came a problem hidden inside something ordinary: the glow of heated matter. Why does hot iron turn red, then orange, then white? Why does a heated object emit light in a precise pattern? Why did classical physics fail when it ...