Modern Marketing

There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works,...

Unleashing the Power of Modern Marketing Step into the dynamic world of marketing like never before! This isn't just another textbook—it's your ultimate guide to mastering the strategies, tools, and innovations that drive today's most successful brands. Packed with transformative insights, MARKETING Summarized is designed to empower entrepreneurs, business leaders, and marketing enthusiasts to thrive in an era defined by relentless change and boundless opportunity. From decoding the psychology of consumer behavior to leveraging cutting-edge AI, from crafting unforgettable brand stories to...

Modern economics explains outcomes but fails to explain flow. Markets rise and fall, recessions appear and disappear, and asset prices detach from fundamentals—not because of mysterious forces, but because liquidity moves through the economy in structured, repeatable ways. The Economy as a Liquidity System reframes macroeconomics, financial markets, and investing through a single unifying lens: liquidity. Rather than treating money, credit, capital markets, households, corporations, and governments as isolated components, this book presents the economy as a dynamic liquidity network—one...

SEO Essentials 2025 is your definitive roadmap to mastering modern search engine optimization in the era of AI-driven search. Whether you're an entrepreneur, digital marketer, agency owner, or legal professional, this guide arms you with the tools and strategies needed to dominate online visibility in 2025 and beyond. From keyword research to technical audits, local SEO to content strategy, this book breaks down complex tactics into practical steps you can act on immediately. Written by SEO expert Todd R. Stager, with over 25 years of experience—including years optimizing legal websites...

What if one of the founders of modern astronomy was driven not only by science—but by a sacred search for cosmic harmony? Johannes Kepler is remembered as the brilliant astronomer who discovered the laws of planetary motion and helped lay the foundation for modern physics. But behind those revolutionary discoveries stood a far more fascinating figure: a man shaped by mysticism, divine proportion, Platonic geometry, and the ancient belief that the universe was built according to hidden harmony. Kepler did not look at the heavens and see random motion. He saw structure. He saw ratio. He saw...

Beginning with May 29, 1919, when photographs of the solar eclipse confirmed the truth of Einstein's theory of relativity, Johnson goes on to describe Freudianism, the establishment of the first Marxist state, the chaos of "Old Europe", the Arcadian 20s, and the new forces in China and Japan. Also discussed are Karl Marx, Hitler, Mussolini, Stalin, Roosevelt, Gandhi, Castro, Kennedy, Nixon, the '29 crash, the Great Depression, Roosevelt's New Deal, and the massive conflict of World War II.

What if the father of modern physics was also one of history’s greatest hidden mystics? Isaac Newton is remembered as the man who explained gravity, revealed the laws of motion, and helped build the scientific worldview that shaped the modern world. He is often portrayed as the ultimate rational genius—the architect of a cold, mechanical universe governed by mathematics alone. But that is only half the story. Behind the public image of Newton the scientist stood a far stranger figure: a man obsessed with alchemy, biblical prophecy, sacred geometry, Hermetic wisdom, and the hidden ...

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success. It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right...

AI isn’t replacing PPC marketers. It’s raising the ceiling on what the best ones can do. Automation and AI promise to make digital marketing easier. But for many hands-on PPC practitioners, the reality has been lots of hype, lots of tools, and surprisingly little real leverage. The AI-Amplified Marketer is about closing that gap. Written by one of the earliest architects of Google Ads and a contributor to the first AI systems behind Quality Score, this book shows how experienced marketers can use generative AI to expand their capabilities, not outsource their thinking. The AI-Amplified ...

Bloomsbury presents The Silk Roads by Peter Frankopan, read by Mike Grady. The No. 1 Sunday Times and international bestseller – a major reassessment of world history in light of the economic and political renaissance in the re-emerging east For centuries, fame and fortune was to be found in...

Friedrich Hayek Explained: Spontaneous Order, Free Markets, Knowledge Problem, Price Signals, Individual Liberty, Rule of Law, and the Defense of a Free Society in the Modern World is a clear and engaging introduction to one of the most influential economic and political thinkers of the twentieth century. Designed for modern readers, this book breaks down Hayek’s most important ideas into accessible language while preserving the depth and significance of his work. Whether you are new to economics or looking to deepen your understanding of free market theory, this guide offers a ...

From veteran Financial Times journalist Robin Wigglesworth, an epic history of the debt that built the modern world. Long considered the "boring" corner of finance, bonds are anything but. They have funded everything from the Crusades to climate tech, Netflix series to AI data centers. They are...

Unlocking the Secrets of Modern Sales Mastery for Automotive Dealers and Professionals In a fast-changing world where technology and consumer expectations constantly evolve, sales professionals must rise to the challenge of delivering results, building trust, and exceeding expectations. The First Pencil Approach is a groundbreaking guide that equips automotive dealers, sales managers, and professionals with the tools they need to thrive in this competitive environment. This book introduces a unique and holistic methodology that goes beyond traditional sales practices. It bridges the gap ...

Unlock the secrets to mastering modern marketing with Strategic Influence. Dive into a practical exploration of the latest strategies that are transforming the business landscape. From the digital frontier to the analytics powerhouse, this book guides you through essential skills needed to captivate audiences and build lasting brand loyalty.

The Economics of Fast Food: Supply Chains, Labor, Marketing, Psychology, and the Making of Modern Food Culture explains how a quick, inexpensive meal became the product of a highly organized economic system. Fast food is not just about cooking and selling burgers. It depends on franchising, commercial real estate, tightly managed supply chains, standardized kitchen design, low-cost labor, and marketing techniques built to increase frequency, spending, and habit. This book shows how the industry grew from local stands and drive-ins into a model copied across retail, logistics, and service ...

While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.

Unlock the hidden secrets of the economy with Understanding Austrian Economics in 10 Days: Everything You Were Never Taught About Money, Markets, and Freedom. Discover a revolutionary perspective that challenges conventional wisdom and empowers you to take control of your financial future! In this engaging, easy-to-read guide, you'll explore the dynamic world of Austrian economics—unraveling concepts like the subjective theory of value, spontaneous market order, and the impact of government intervention. With real-world case studies, thought-provoking discussion questions, and profiles of...

Fixed income can feel confusing: bonds, interest rates, Treasury bills, and cash alternatives can move for different reasons, and headlines often leave out the details that matter. Fixed Income in Plain English is a beginner-friendly guidebook that explains the core mechanics behind bond pricing and the everyday language used in modern markets, without hype or predictions. Topics include: The price-and-yield relationship and why bond prices can change as market yields change Maturity vs duration and how time sensitivity is commonly described in fixed income Treasury bills, notes, and bonds,...