Start with Why (15th Anniversary Edition)

How Great Leaders Inspire Everyone to Take Action

De: Simon Sinek

Narrado por: Simon Sinek

The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author

In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way—and it's the opposite of what everyone else does.

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it.

Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY.

With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.

©2009 Simon Sinek (P)2025 Penguin Audio

Even the most successful companies can lose their way when they forget their 'Why’

like a caffeine jolt for your purpose, both at work and in life. It’s a sharp reminder that success isn’t just about hustling harder, but about knowing “why” you hustle in the first place. Whether you’re running a team or just trying to figure out your next career move, great wake up call (in the best way).

The core message is timeless

I reassessed my reasons for what I do, and my "elevator pitch is waaay better and resonates with others and myself better.

Incredible Leadership / Business Book - A must for ever leader

Loved that author narrated book himself and the use of current real company examples. I’ve recommended this book to everyone I know and care about.

the importance on recognizing the Why

A great listen narrated by the author. Understanding the WHY in any endeavor especially from a leadership role is critical

Countless examples to resonate with my own path and questions

Helped me to reframe my current job and to consider the why’s in my own life and others around me. An interesting filter shift to view the world through.

Understand who you are!

How to identify what kind of person you are and how we can change our minds to start with why and support the process.

Inspiring

Best book about WHY. I hope there should be some examples about Toyota company because the founder of Toyota-Sakichi Toyoda also had the same principle.

From Why Not to Why

This was the piece of the puzzle I'd been missing, I have always been a why person but I would think about t backwards, instead of the motivation or inspiration I'd ask "Why not do XYZ"

I was trying to force answers, but I was never responsible for finding them. My dream was to be a leader that inspires people so I can change the world. wow, it's crazy how a small shift makes a huge impact.

it's not my responsibility to innovate, though understanding WHY would tell me what to do and how to do it. 10/10

Perfect book for a new leader

Perfect book for a new leader who just bought a failing business they believe can win! My team is amazing but the last owners used manipulation to drive the team. I need to undo that and add value to our brand

This book makes the first thing first.

In an effort to shine in the what and the how, it’s so easy to forget the why.