Positioning, 20th Anniversary Edition

The Battle for Your Mind

De: Al Ries, Jack Trout

Narrado por: Grover Gardner

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)

An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

©2001 The McGraw Hill Companies, Inc. (P)2001 McGraw Hill-Ascent Audio

Thought Provoking Read About Brands

This was a thought provoking book about brands and marketing. I learned new information and was entertained while listening.

An excellent classic book

I enjoyed each chapter and each story, so I shared the book with as many friends interested in business and in life.

The content is relevant to those who are marketing organizations and those who are marketing themselves.

I enjoyed the book over all, but particularly enjoyed the information regarding positioning a company and oneself.

Fantastic Classic

Great! Worth multiple listens. Some may complain it is dated, but history is equally instructive. All things change.

Great read!

This book really put in to plain words how advertising and marketing can affect your brand and business.