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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- Narrado por: Grover Gardner
- Duración: 4 h y 8 m
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“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)
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Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
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General4 out of 5 stars 235
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Narración:4.5 out of 5 stars 71
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Historia4 out of 5 stars 69
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
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General4.5 out of 5 stars 26,899
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Narración:4.5 out of 5 stars 22,847
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Historia4.5 out of 5 stars 22,700
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
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General4.5 out of 5 stars 112
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Narración:4.5 out of 5 stars 101
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Historia4.5 out of 5 stars 101
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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1 out of 5 stars
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Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 1,195
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Narración:4.5 out of 5 stars 1,011
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Historia4.5 out of 5 stars 1,009
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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4 out of 5 stars
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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General3.5 out of 5 stars 155
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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General4 out of 5 stars 50
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Narración:4 out of 5 stars 28
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Historia4.5 out of 5 stars 28
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
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General4 out of 5 stars 118
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Narración:4 out of 5 stars 98
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Historia4 out of 5 stars 97
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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2 out of 5 stars
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Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4.5 out of 5 stars 83
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Historia4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
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General5 out of 5 stars 29
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Narración:5 out of 5 stars 29
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Historia5 out of 5 stars 29
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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5 out of 5 stars
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I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
- Versión completa
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General4.5 out of 5 stars 46
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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5 out of 5 stars
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Good advice
- De Myers en 07-28-18
De: Jason Jennings
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- De: Leonard C. Green, Paul B. Brown
- Narrado por: Leonard C. Green, Tim Andres Pabon
- Duración: 5 h y 16 m
- Versión completa
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General4.5 out of 5 stars 29
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Narración:4.5 out of 5 stars 24
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Historia4.5 out of 5 stars 25
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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3 out of 5 stars
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Need a narrator who is not phlegmy
- De Leo en 01-19-18
De: Leonard C. Green, y otros
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
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General4 out of 5 stars 375
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Narración:4.5 out of 5 stars 280
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Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- De: Jim Collins
- Narrado por: Jim Collins
- Duración: 10 h y 1 m
- Versión completa
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General4.5 out of 5 stars 17,384
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Narración:4.5 out of 5 stars 14,296
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Historia4.5 out of 5 stars 14,199
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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3 out of 5 stars
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Good info, over-the-top narration
- De Anaxamaxan en 08-31-10
De: Jim Collins
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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General3.5 out of 5 stars 128
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Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
- Versión completa
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General4 out of 5 stars 354
-
Narración:4 out of 5 stars 300
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Historia4 out of 5 stars 301
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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3 out of 5 stars
-
Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
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General4.5 out of 5 stars 2,061
-
Narración:4.5 out of 5 stars 1,704
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Historia4.5 out of 5 stars 1,684
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 613
-
Narración:4.5 out of 5 stars 475
-
Historia4.5 out of 5 stars 467
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Power vs. Force
- The Hidden Determinants of Human Behavior
- De: Dr. David R. Hawkins
- Narrado por: Dr. David R. Hawkins
- Duración: 8 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 3,205
-
Narración:4 out of 5 stars 2,533
-
Historia4.5 out of 5 stars 2,514
The publication of Power vs. Force by Sir David R. Hawkins, M.D., Ph.D., reveals to the general public secret information heretofore only shared by the author with certain Nobelists and world leaders. Analyzing the basic nature of human thought and consciousness itself, the author makes available to everyone the key to penetrating the last barrier to the advancement of civilization and science and resolving the most crucial of all human dilemmas.
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3 out of 5 stars
-
Good book – poor narrator
- De Greg en 06-28-07
-
How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- De: Fabian Geyrhalter
- Narrado por: Chris Brinkley
- Duración: 2 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 126
-
Narración:4 out of 5 stars 100
-
Historia4 out of 5 stars 100
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
-
5 out of 5 stars
-
Former client raving about Fabian’s method
- De VIPinSF en 04-05-18
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
- Duración: 6 h y 27 m
- Versión completa
-
General4 out of 5 stars 3,594
-
Narración:4 out of 5 stars 2,683
-
Historia4 out of 5 stars 2,665
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
1 out of 5 stars
-
Get the actual book
- De Robert Donoghue en 08-29-06
De: W. Chan Kim, y otros
-
The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
- Versión completa
-
General4 out of 5 stars 354
-
Narración:4 out of 5 stars 300
-
Historia4 out of 5 stars 301
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
3 out of 5 stars
-
Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 2,061
-
Narración:4.5 out of 5 stars 1,704
-
Historia4.5 out of 5 stars 1,684
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
4 out of 5 stars
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 613
-
Narración:4.5 out of 5 stars 475
-
Historia4.5 out of 5 stars 467
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Power vs. Force
- The Hidden Determinants of Human Behavior
- De: Dr. David R. Hawkins
- Narrado por: Dr. David R. Hawkins
- Duración: 8 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 3,205
-
Narración:4 out of 5 stars 2,533
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Historia4.5 out of 5 stars 2,514
The publication of Power vs. Force by Sir David R. Hawkins, M.D., Ph.D., reveals to the general public secret information heretofore only shared by the author with certain Nobelists and world leaders. Analyzing the basic nature of human thought and consciousness itself, the author makes available to everyone the key to penetrating the last barrier to the advancement of civilization and science and resolving the most crucial of all human dilemmas.
-
3 out of 5 stars
-
Good book – poor narrator
- De Greg en 06-28-07
-
How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- De: Fabian Geyrhalter
- Narrado por: Chris Brinkley
- Duración: 2 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 126
-
Narración:4 out of 5 stars 100
-
Historia4 out of 5 stars 100
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
-
5 out of 5 stars
-
Former client raving about Fabian’s method
- De VIPinSF en 04-05-18
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
- Duración: 6 h y 27 m
- Versión completa
-
General4 out of 5 stars 3,594
-
Narración:4 out of 5 stars 2,683
-
Historia4 out of 5 stars 2,665
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
1 out of 5 stars
-
Get the actual book
- De Robert Donoghue en 08-29-06
De: W. Chan Kim, y otros
-
Differentiate or Die
- De: Jack Trout, Steve Rivkin
- Narrado por: Patrick Cullen
- Duración: 6 h y 18 m
- Versión completa
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General4 out of 5 stars 501
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Narración:4 out of 5 stars 321
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Historia4 out of 5 stars 317
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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5 out of 5 stars
-
Well presented arguments
- De George en 01-06-03
De: Jack Trout, y otros
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How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
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General4.5 out of 5 stars 413
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Narración:4 out of 5 stars 350
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Historia4.5 out of 5 stars 345
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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1 out of 5 stars
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WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
-
The Hypomanic Edge
- The Link Between (A Little) Craziness and (A Lot of) Success in America
- De: John D. Gartner
- Narrado por: Stephen R. Thorne
- Duración: 10 h y 48 m
- Versión completa
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General4.5 out of 5 stars 189
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Narración:5 out of 5 stars 158
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Historia4.5 out of 5 stars 158
Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.
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5 out of 5 stars
-
Keep striving for greatness
- De Tina en 03-06-20
De: John D. Gartner
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Brand Thinking and Other Noble Pursuits
- De: Debbie Millman
- Narrado por: Nicole Vilencia
- Duración: 10 h y 26 m
- Versión completa
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General4 out of 5 stars 147
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Narración:3.5 out of 5 stars 115
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Historia4 out of 5 stars 114
We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.
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2 out of 5 stars
-
Great book, I couldnt connect with the narrator
- De Joe Oviedo en 02-07-15
De: Debbie Millman
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- De: Gabriel Weinberg, Justin Mares
- Narrado por: Gabriel Weinberg
- Duración: 7 h y 24 m
- Versión completa
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General4.5 out of 5 stars 863
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Narración:4.5 out of 5 stars 708
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Historia4.5 out of 5 stars 707
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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5 out of 5 stars
-
Review from a marketing pro
- De SV en 06-18-16
De: Gabriel Weinberg, y otros
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 482
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Narración:4.5 out of 5 stars 382
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Historia4.5 out of 5 stars 379
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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1 out of 5 stars
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Outdated and bland
- De Ana Havlik en 07-14-21
De: Seth Godin
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Permission Marketing
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 1 m
- Versión resumida
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General4.5 out of 5 stars 684
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Narración:4.5 out of 5 stars 469
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Historia4.5 out of 5 stars 466
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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2 out of 5 stars
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Out Dated
- De Kristin en 11-27-16
De: Seth Godin
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Crucial Conversations (Third Edition)
- Tools for Talking When Stakes Are High
- De: Joseph Grenny, Kerry Patterson, Ron McMillan, y otros
- Narrado por: Emily Gregory, Joseph Grenny
- Duración: 7 h y 45 m
- Versión completa
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General4.5 out of 5 stars 1,268
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Narración:4.5 out of 5 stars 1,032
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Historia4.5 out of 5 stars 1,021
The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
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3 out of 5 stars
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Great info; needs a cast, PDF and a website update
- De Kali en 04-25-22
De: Joseph Grenny, y otros
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In Search of the Obvious
- The Antidote for Today's Marketing Mess
- De: Jack Trout
- Narrado por: Sean Pratt
- Duración: 6 h y 42 m
- Versión completa
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General4 out of 5 stars 96
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Narración:4.5 out of 5 stars 35
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Historia4.5 out of 5 stars 34
To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.
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4 out of 5 stars
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Excellent Marketing Book
- De Richard McLain en 11-30-09
De: Jack Trout
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Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- De: Joe Pulizzi, Brian W. Piper
- Narrado por: Joe Pulizzi, Brian Piper
- Duración: 9 h y 45 m
- Versión completa
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General4 out of 5 stars 11
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Narración:4.5 out of 5 stars 9
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Historia4 out of 5 stars 9
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
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1 out of 5 stars
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I'll save you 10 hours here for free.
- De Chase Allison en 02-15-24
De: Joe Pulizzi, y otros
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- De: Dan S. Kennedy
- Narrado por: Matt Cartsonis
- Duración: 4 h y 45 m
- Versión completa
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General4.5 out of 5 stars 207
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Narración:4.5 out of 5 stars 175
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Historia4.5 out of 5 stars 174
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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3 out of 5 stars
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king of the Pitchman
- De Kindle Customer en 04-20-20
De: Dan S. Kennedy
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Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- De: Marc Benioff, Carlye Adler
- Narrado por: Ax Norman
- Duración: 7 h y 54 m
- Versión completa
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General4.5 out of 5 stars 131
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Narración:4.5 out of 5 stars 112
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Historia4.5 out of 5 stars 112
How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
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5 out of 5 stars
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Inspirational
- De Anonymous User en 07-29-20
De: Marc Benioff, y otros
Lo que los oyentes dicen sobre Positioning, 20th Anniversary Edition
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- siegfried gokea
- 08-06-23
An excellent classic book
I enjoyed each chapter and each story, so I shared the book with as many friends interested in business and in life.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- spencer moore
- 01-10-24
Thought Provoking Read About Brands
This was a thought provoking book about brands and marketing. I learned new information and was entertained while listening.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- RDB
- 03-17-23
If you have a brand or a product read this book!
Positioning has been around for a long time and this update is excellent. If you own a company, run a company or I have a product that you want to bring to market successfully. There's no better book or place to start than Positioning. It will be the best four hours you spend on your brand.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jon
- 01-02-24
Amazing Book - A High Calorie Stout (Beer) of Content
This book has one of the highest calorie count per word of any business book I’ve ever listened to. This book is of value to anyone in business. Great sense of humor too.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Adam
- 01-26-23
Fantastic Classic
Great! Worth multiple listens. Some may complain it is dated, but history is equally instructive. All things change.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 05-21-23
Great read!
This book really put in to plain words how advertising and marketing can affect your brand and business.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Andrew
- 12-05-21
marketing the mind
found it to be interesting and perspective i have never thought of or taken much time to think about but makes sense.
there is an error
Chapter 18 Positioning the Catholic Church
Sub heading - Teacher of the word.
the first sentence reference to. Christ saw the role of the Church as "teacher of the word" the narrator says "World"
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- CASSIA
- 01-05-23
Great info
A lot of good insight . Recommended to anyone trying to market a brand , product or himself.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- The Duke
- 07-10-23
Seth Godin recommendation
Came here from Seth Godins All Marketers are Liers. This was well worth the listen.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Foxy
- 01-14-23
Timeless Classic
Game changer, eye opening, and life changing advice for business and personal growth! Definitely on my top 10 list of books.
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