Influence, New and Expanded

The Psychology of Persuasion

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity
• Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Supplemental enhancement PDF accompanies the audiobook.

Information that everyone should appreciate

This book was not only informative, it was just great overall. I found it entertaining and educational. I recommend that anyone interested in know more about social psychology pick up a copy and learn. if you don't know much about how to influence others or how others influence you, this is the audio book for you in common sense language.

Excellent! One of my favorites

This book is an eye opener. I never thought I would be so captured by behavioral psychology! A must read for anyone looking to understand the concepts that drive human decisions

Must read for information overloaded world

A road map for navigating information overloaded world in which we constantly rely on shortcuts for decision making. Being aware of traps used by advertisers and influence peddlers we are able to use shortcuts to live our lives more efficiently.

Absolutely brilliant work and narration

I have never enjoyed listening to someone narrate a book that they wrote more than this one. you can tell the absolute passion and joy that the author has in the subject and it just absolutely made my year complete!

Examples

I really enjoyed the topics being explained thoroughly through real life examples and studies performed. Personally it really helps me comprehend the topics in the book. It’s one thing to just give us the information on psychology and his findings, but adding examples gives me an idea of how the principles manifest themselves in the real world. ( This is my first written review of anything ever)