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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Narrado por: Stephen Bowlby, David Meerman Scott
- Duración: 16 h y 51 m
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Resumen del Editor
The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
The definitive guide on the future of marketing, this must-have resource will help you: incorporate the new rules that will keep you ahead of the digital marketing curve; make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you; and gain valuable insights through compelling case studies and real-world examples. The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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Narración:4 out of 5 stars 367
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Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
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General4.5 out of 5 stars 264
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Narración:4.5 out of 5 stars 234
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Historia4.5 out of 5 stars 235
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
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Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 305
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Narración:4.5 out of 5 stars 242
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Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
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General4.5 out of 5 stars 195
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Narración:5 out of 5 stars 171
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Historia4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 53
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Narración:4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 7 h y 25 m
- Versión completa
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General4.5 out of 5 stars 108
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Narración:5 out of 5 stars 84
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Historia4.5 out of 5 stars 83
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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1 out of 5 stars
-
Very much oriented to Boomers...
- De D Z E3 en 01-23-22
De: Joe Pulizzi
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- De: David Meerman Scott
- Narrado por: David Meerman Scott
- Duración: 18 h y 21 m
- Versión completa
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General4.5 out of 5 stars 129
-
Narración:4 out of 5 stars 117
-
Historia4 out of 5 stars 115
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
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1 out of 5 stars
-
Needs a REAL edit/editor
- De Douglas W. Carmack en 08-26-18
-
Fanocracy
- Turning Fans into Customers and Customers into Fans
- De: Reiko Scott, Tony Robbins - foreword, David Meerman Scott
- Narrado por: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Duración: 8 h y 26 m
- Versión completa
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General4 out of 5 stars 89
-
Narración:4 out of 5 stars 70
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Historia4 out of 5 stars 70
In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
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3 out of 5 stars
-
Good Info...VERY hard to listen to
- De MMABobblehead en 04-20-20
De: Reiko Scott, y otros
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- De: David Meerman Scott
- Narrado por: David Meerman Scott, Sean Pratt
- Duración: 16 h y 21 m
- Versión completa
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General4.5 out of 5 stars 406
-
Narración:4.5 out of 5 stars 350
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Historia4.5 out of 5 stars 343
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
-
5 out of 5 stars
-
This is such a great book I'm giving up a Secret
- De Amazon Customer en 07-15-14
-
The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- De: David Meerman Scott
- Narrado por: David Meerman Scott
- Duración: 10 h y 30 m
- Versión completa
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General3.5 out of 5 stars 3
-
Narración:4.5 out of 5 stars 2
-
Historia4.5 out of 5 stars 2
Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 8 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 589
-
Narración:4.5 out of 5 stars 502
-
Historia4.5 out of 5 stars 502
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
-
5 out of 5 stars
-
I Should Have Started With This One...
- De Chris Derochie en 07-30-14
De: Joe Pulizzi
-
Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 7 h y 25 m
- Versión completa
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General4.5 out of 5 stars 108
-
Narración:5 out of 5 stars 84
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Historia4.5 out of 5 stars 83
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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1 out of 5 stars
-
Very much oriented to Boomers...
- De D Z E3 en 01-23-22
De: Joe Pulizzi
-
The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- De: David Meerman Scott
- Narrado por: David Meerman Scott
- Duración: 18 h y 21 m
- Versión completa
-
General4.5 out of 5 stars 129
-
Narración:4 out of 5 stars 117
-
Historia4 out of 5 stars 115
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
-
1 out of 5 stars
-
Needs a REAL edit/editor
- De Douglas W. Carmack en 08-26-18
-
Fanocracy
- Turning Fans into Customers and Customers into Fans
- De: Reiko Scott, Tony Robbins - foreword, David Meerman Scott
- Narrado por: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Duración: 8 h y 26 m
- Versión completa
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General4 out of 5 stars 89
-
Narración:4 out of 5 stars 70
-
Historia4 out of 5 stars 70
In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
-
3 out of 5 stars
-
Good Info...VERY hard to listen to
- De MMABobblehead en 04-20-20
De: Reiko Scott, y otros
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- De: David Meerman Scott
- Narrado por: David Meerman Scott, Sean Pratt
- Duración: 16 h y 21 m
- Versión completa
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General4.5 out of 5 stars 406
-
Narración:4.5 out of 5 stars 350
-
Historia4.5 out of 5 stars 343
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
-
5 out of 5 stars
-
This is such a great book I'm giving up a Secret
- De Amazon Customer en 07-15-14
-
The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- De: David Meerman Scott
- Narrado por: David Meerman Scott
- Duración: 10 h y 30 m
- Versión completa
-
General3.5 out of 5 stars 3
-
Narración:4.5 out of 5 stars 2
-
Historia4.5 out of 5 stars 2
Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
-
Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 8 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 589
-
Narración:4.5 out of 5 stars 502
-
Historia4.5 out of 5 stars 502
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
-
5 out of 5 stars
-
I Should Have Started With This One...
- De Chris Derochie en 07-30-14
De: Joe Pulizzi
-
Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- De: Joe Pulizzi, Brian W. Piper
- Narrado por: Joe Pulizzi, Brian Piper
- Duración: 9 h y 45 m
- Versión completa
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General4 out of 5 stars 11
-
Narración:4.5 out of 5 stars 9
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Historia4 out of 5 stars 9
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
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1 out of 5 stars
-
I'll save you 10 hours here for free.
- De Chase Allison en 02-15-24
De: Joe Pulizzi, y otros
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 8 h y 49 m
- Versión completa
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General4 out of 5 stars 13
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Narración:4 out of 5 stars 10
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Historia4 out of 5 stars 10
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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3 out of 5 stars
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I don't like the narrator.
- De Jerome A Brown en 03-16-20
De: Robert W. Bly
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,840
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Narración:4.5 out of 5 stars 5,774
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Historia4.5 out of 5 stars 5,737
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- De: Amy Rosenberg
- Narrado por: Amanda Elgie
- Duración: 4 h y 11 m
- Versión completa
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General3.5 out of 5 stars 2
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Narración:4.5 out of 5 stars 2
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Historia3.5 out of 5 stars 2
This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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5 out of 5 stars
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Removed the podcast mentions!!
- De Michael Rosenberg en 02-12-24
De: Amy Rosenberg
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- De: David Meerman Scott, Brian Halligan
- Narrado por: Brian Halligan, David Meerman Scott
- Duración: 3 h y 7 m
- Versión completa
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General4.5 out of 5 stars 58
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Narración:4 out of 5 stars 44
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Historia4.5 out of 5 stars 45
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.
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5 out of 5 stars
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Making marketing fun with the Dead
- De tru britty en 07-18-15
De: David Meerman Scott, y otros
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The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
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General4.5 out of 5 stars 2,867
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Narración:4.5 out of 5 stars 2,440
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Historia4.5 out of 5 stars 2,425
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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3 out of 5 stars
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Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- De: Ann Handley, C. C. Chapman
- Narrado por: Ann Handley, C. C. Chapman
- Duración: 6 h y 53 m
- Versión completa
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General4 out of 5 stars 220
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Narración:4 out of 5 stars 196
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Historia4 out of 5 stars 185
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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1 out of 5 stars
-
A complete waste of time
- De Dr. Brian L. Carpenter en 10-03-11
De: Ann Handley, y otros
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
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General4 out of 5 stars 375
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Narración:4.5 out of 5 stars 280
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Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 785
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Narración:4.5 out of 5 stars 666
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Historia4.5 out of 5 stars 663
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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5 out of 5 stars
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Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
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The Public Relations Handbook
- De: Robert L. Dilenschneider
- Narrado por: Mike Lenz
- Duración: 10 h y 22 m
- Versión completa
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General4 out of 5 stars 4
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Narración:4 out of 5 stars 4
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Historia4 out of 5 stars 4
It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
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2 out of 5 stars
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Political leanings crept in
- De James Hutton en 07-05-22
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- De: Frederick Vallaeys
- Narrado por: Kaleo Griffith
- Duración: 5 h
- Versión completa
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General4.5 out of 5 stars 7
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Narración:4.5 out of 5 stars 5
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Historia4.5 out of 5 stars 4
Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. Human intuition and creativity will always be essential components of successful marketing. Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
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5 out of 5 stars
-
intriguing and insightful
- De Joe en 02-27-21
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- De: Gary Vaynerchuk
- Narrado por: John Hopkinson
- Duración: 5 h y 41 m
- Versión completa
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General4.5 out of 5 stars 29
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Narración:4.5 out of 5 stars 28
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Historia4.5 out of 5 stars 28
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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1 out of 5 stars
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Almost out dated
- De Dawn B. en 11-08-23
De: Gary Vaynerchuk
Lo que los oyentes dicen sobre The New Rules of Marketing and PR (8th Edition)
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jim H
- 11-01-22
Nuts and bolt of marketing
This is another wonderful book by David Meerman Scott. I am a fan and have read previous editions of this series (plus many others) and he delivers a comprehensive look at marketing basics. It gave me a to-do list that will help me be more effective. I highly recommend this book and all of his others.
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