The New Rules of Marketing and PR (8th Edition)

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

De: David Meerman Scott

Narrado por: Stephen Bowlby, David Meerman Scott

The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

The definitive guide on the future of marketing, this must-have resource will help you: incorporate the new rules that will keep you ahead of the digital marketing curve; make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you; and gain valuable insights through compelling case studies and real-world examples. The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

©2022 David Meerman Scott (P)2022 Ascent Audio

Nuts and bolt of marketing

This is another wonderful book by David Meerman Scott. I am a fan and have read previous editions of this series (plus many others) and he delivers a comprehensive look at marketing basics. It gave me a to-do list that will help me be more effective. I highly recommend this book and all of his others.