Regular price: $28.00

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

©2012 Charles Duhigg (P)2012 Random House, Inc.

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5.0
  • 5 Stars
    20,978
  • 4 Stars
    9,657
  • 3 Stars
    2,847
  • 2 Stars
    613
  • 1 Stars
    354

Performance

  • 4.5 out of 5.0
  • 5 Stars
    18,821
  • 4 Stars
    7,867
  • 3 Stars
    2,298
  • 2 Stars
    441
  • 1 Stars
    273

Story

  • 4.4 out of 5.0
  • 5 Stars
    17,445
  • 4 Stars
    8,189
  • 3 Stars
    2,899
  • 2 Stars
    671
  • 1 Stars
    340
Sort by:
  • Overall
  • Performance
  • Story

Invaluable resource!

I cannot say enough about the information contained in these pages. Mr. Duhigg did a great job in researching and presenting compelling evidence of the power of habit in our own lives and in those to whom we relate, whether individuals or corporations or even communities and societies.
Whether you would like to have more insight into what drives YOU or how to help others, this book is a must read! Riveting!

  • Overall
  • Performance
  • Story

Very insightful

interesting and educational. this book gives you the insight into what your habits are and how to approach changing them.

  • Overall
  • Performance
  • Story

Excellent

Only annoyance is that the stories and examples are - for the most part - too gory and blunt, much more so than the absolute necessity. an amazing book with an overtone of melancholy:)

  • Overall
  • Performance
  • Story
  • Ninja
  • Jaragua do Sul
  • 10-19-17

To open your mind

This is a great overview about a lot of real cases which can be understood by the habit science. Anyone can now start monitoring his own life to understand control bad habits as acquiring new ones.

  • Overall
  • Performance
  • Story

loved it!

gave me some valuable insight into the habit loop and how I can change. Definetly recommend..

  • Overall
  • Performance
  • Story

Great Tool For Make Changes

The book allows you to be aware of a behavior and zoom out of the entire experience giving you a unique opportunity to create a different result.

  • Overall
  • Performance
  • Story

great book

very useful looking to use its contents
very recommendable for many aspectos of life and business

  • Overall
  • Performance
  • Story

Great

Some life-changing principles to be gained from this book, but only if you're willing to implement them.

  • Overall
  • Performance
  • Story

Excellent point to work from

Sentinel habits or keystone habits are the keys to successful everyday life. Duhigg weaves a compelling argument. He has sparked my interest in learning more.

  • Overall
  • Performance
  • Story

Very interesting

Author does a great job explaining the components of a habit and methods to influence or change that habit. He has good examples in the book to keep you engaged and understand the concepts. I really enjoyed it.