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How to Start a Cult
- Narrated by: Jody Raynsford
- Length: 4 hrs and 31 mins
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How to Start a Cult
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Publisher's summary
Jody Raynsford's book, How to Start a Cult, is a multiple Amazon best-seller and was finalist at the Business Book Awards 2022. Fast becoming a cult classic in itself, the book reveals why brands need to forget about brand loyalty and shift to thinking about building something far more powerful: belonging.
Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.
As a brand strategist (and accidental cult leader), Jody pulls back the curtain on how to transform the relationship with your audience from thinking of you as a "meh" brand to an "oh-my-god-I-love-this-please-take-all-my-money" brand.
When you listen to How to Start a Cult, you will discover:
- How to stand out, win attention, and keep your audience coming back for more.
- How to go deep with your audience to build momentum and magnetically attract the right people to your tribe.
- How to build genuine belonging and a devoted following that makes you immune from competition. But on one condition: you have to be brave, bold, and different. This approach isn’t for vanilla, forgettable brands that don’t stand for anything and don’t want to change.
Narrated by the author, this audiobook is very different from any other business book you've heard. And it contains a few naughty words, so please listen appropriately.
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3 out of 5 stars
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Good Info.
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2 out of 5 stars
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I would like to recommend this book... but can't.
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5 out of 5 stars
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Really enjoyed it
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Good, but it’s totally different than the physical book.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
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4 out of 5 stars
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Great content, but wished author could have read it.
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5 out of 5 stars
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A must read or listen to!
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1 out of 5 stars
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Should be titled sales and sales management 101
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What listeners say about How to Start a Cult
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 01-29-24
Clear and Entertaining
I loved the way this was executed. Very clear, the process is believable and fun, and I will definitely be implementing this in my brand! Thanks!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- David
- 10-22-23
Lays out a clear path to building a community of true believers.
This books breaks down how to turn your brand (or hare brained scheme) into a cult following of true believers. How to find the people just right for your cause. Don’t give this book to a psychopath it seriously could be dangerous in the wrong hands.
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