• Founding FUBU

  • By: Daymond John
  • Narrated by: Daymond John
  • Length: 3 hrs and 9 mins
  • 4.7 out of 5 stars (1,254 ratings)

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Interview: Daymond John Welcomes Frustration and Failure on the Path to Success

'Wait a minute. I may not ever have to work for somebody. My destiny's in front of me, right?'
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  • Founding FUBU
  • 'Wait a minute. I may not ever have to work for somebody. My destiny's in front of me, right?'

About the Creator and Performer

Daymond John is the CEO and founder of the $6 billion global brand FUBU and a serial entrepreneur. He’s also a star of ABC’s four-time Emmy Award-winning hit business show Shark Tank. His consulting agency, The Shark Group, has worked with more than 100 startups, as well as existing and future small business owners. His books, The Power of Broke and Rise and Grind, were New York Times best sellers. A passionate supporter of Black-owned businesses, he is also a two-time Webby Award winner for his Black Entrepreneurs Day event.
Daymond John recently curated a "Chapter and Verse" playlist for Pandora. Visit it here.

Go Behind the Scenes of My FUBU Days

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What listeners say about Founding FUBU

Average Customer Ratings
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DBs Staff & BruceBruce reviews this joint

It was the best audio book I have heard yet! It was like listening to my homeboy and one of my friends from back in the day. It was just a good f***in story. Also, I knew I like Daymond from Shark Tank but didn't really know and now I know I like him because he is like me and has the same background and outlook on life. Good job and hustle in life, it's inspirational for a guy like me.

10 people found this helpful

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Very inspiring, informative and interesting

I absolutely loved Daymond John's story of FUBU, it was very inspiring, informative and interesting.

8 people found this helpful

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Amazing Story That Will Leave A Legacy

I have been following Daymond for over a decade and still find this audiobook refreshing as this is his own personal story of FUBU. He has intertwined quite a few personalities in the story and many of the people are all still with him and supporting him This tells you that he is not a transactional person. Fame and wealth have not changed him. I did not know he knows how to fix bikes also did not know there is a FUBU foundation. This is a story that I will keep coming back to it as I never get tired of listening to him. ps- I am not so sure he should reveal the last 4 digits of his social security number though. lol.

8 people found this helpful

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Inspirational

Very inspirational story for entrepreneurs like myself. It's encouraging especially to be a new digital content and coaching business as it reminds me to always keep moving because it only takes one yes to make all of your dreams come true.

3 people found this helpful

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Absolute fire!

Inspiring to say the least. Entertaining like a motha. Down right fabulous. Loved the style of performance.

3 people found this helpful

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Awesome

One of my favorite audible books thus far! As a truck driver I listen to a lot of audible books. Awesome story!!

3 people found this helpful

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For Us By Us is to Love Us

An amazing story of success!: from the hood to the hills. Dreams do come true and are worth the sacrifices as told in this account.

3 people found this helpful

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Finished in 1 day!!

I needed this! The background of the founding of FUBU motivated me to keep pushing forward in my entrepreneurial aspirations. I proudly wore FUBU as a teen. I’m happy to be part of the history.

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loved it.

FUBU means a lot to the black community. Representation is everything. Will always have the utmost respect for the vision it took to persevere.

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I love the backstory and the personal narration

This book was awesome. I love how the book was narrated and the overall story. I had so idea there was so much to FUBU. Extremely impressed with the book and the man behind the book.

1 person found this helpful

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  • S. Will
  • 04-29-22

Absolutely Brilliant

Loved it. Enjoyed every minute. Narrated very well, excellent content, not waffley at all, entertaining yet informative.

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  • MR J NAYLOR
  • 08-23-21

Hooked from the off

Found this after Noah Kagan’s podcast interview with Daymond John promoting the project. I was hooked within the first minute and loved the journey. There’s a ton of sound business advice to be had too!

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  • Zahin
  • 02-10-22

Great story for an Icon of the Industry

Interesting all the way through. Fubu was way bigger than I thought. Recommended listening.

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  • joanne c.
  • 09-19-21

inspiring story

absolutely love how you started fubu and it have gave me a great insight of knowledge and inspired me to never give up and keep pushing through all obstacles.

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  • Ronnie
  • 09-07-21

Well Produced, Amazing Story

Thank you sir for sharing your story. Hugely inspiring. Good things came to the one who worked his ass off for his dream.