Founding FUBU

De: Daymond John

Narrado por: Daymond John

Do you remember the wild ride that was the '90s? With the decade that brought so many landmark cultural moments came the explosion of hip-hop. No one could have foreseen that when this disruptive and transcendent music drew in a young boy from Hollis, Queens, the fashion world would be forever changed.

As a teen, Daymond John immersed himself in the burgeoning rap scene and quickly started to recognize that the people in the hip-hop community were being ignored and even looked down upon by major players in the fashion industry. Frustrated with this disconnect and passionate about the hip-hop community and culture, John and three of his best childhood friends started the iconic fashion label FUBU (For Us By Us) in John’s mother’s home in Queens. Trained in the school of New York City street life, these young men would experience a meteoric rise, eventually growing FUBU into a six-billion-dollar brand that dressed everyone from LL Cool J to NSYNC. More importantly, FUBU became an unstoppable cultural movement and a symbol of empowerment for entrepreneurs that endures today.

Steeped in '90s nostalgia, this memoir takes you through John’s childhood to the making of his moguldom, without neglecting the missteps that the founders took along the way. For the first time, John shares epic, behind-the-scenes tales from the FUBU empire, featuring shocking stories of organized crime, wild nights with public figures, and heartfelt testimonials from Rev Run, Ice T, Steve Harvey, Tiffany Haddish, and Joey Fatone about FUBU’s enduring power and what it means to them. The original score from award-winning composer Gary Gunn will transport you back to an era whose music forever changed our culture.

Founding FUBU is an utterly American dream come to life on the streets of New York.

©2021 Display of Power Publishing, Inc. (P)2021 Audible Originals, LLC.

Love when I learn the background…

Love when I learn the background of a public figure. Super happy Daymond John actually read his own book! Love his humor and stories. Some are just wild! I never knew the real/ deeper meaning of FUBU until now. Still a cool brand and legacy! Thank you.

Great story

this man WORKED to get where he is. this is another great story of rising above the challenges one is born into. a story only possible in a FREEDOM based country.

Informative, Inspirational, and Entertaining

I thought this was a very interesting read but some of the stores were a little hard to follow. Really cool book with a ton of stories.

Founding Fubu

This is a really good listen to!!! I felt like I was sitting in Daymond’s living room as he was telling me stories! 5 stars!!

Interesting

I really didn’t want to take the time to listen to this. But I found it fascinating to hear what it took to get FUBU off the ground. The sacrifice, hard work and just plain good luck. Best in the future!

Finished in 1 day!!

I needed this! The background of the founding of FUBU motivated me to keep pushing forward in my entrepreneurial aspirations. I proudly wore FUBU as a teen. I’m happy to be part of the history.

I love the backstory and the personal narration

This book was awesome. I love how the book was narrated and the overall story. I had so idea there was so much to FUBU. Extremely impressed with the book and the man behind the book.

Its like your sitting around the campfire and he’s telling you like it was

Very real. Took me back in time to the things that were going well on. The music, the fashions. Loved hearing the failures and how he turned them around.

Great Book!!! Must read for entrepreneurs!!

Loved it! Brought back a lot of memories!! Motivation for anyone starting their entrepreneur journey or someone who has been in the game for awhile.

Enjoyable story

Having listened to Nike’s story the Fubu story being close to current times gives a refreshing reminder that it is possible for ordinary people to build something extraordinary today!