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Publisher's Summary

Do you find it increasingly difficult to lead in the midst of change that is relentless, disruptive, and unprecedented? What if I told you that you do not have to be at the mercy of change? That you can actually harness change for your competitive advantage?

In past markets that had low rates of change, business leaders were accustomed to making "right" decisions. Unfortunately this is ineffective in today's world of uncertainty. Blindly proceeding with the "right" plan increasingly turns out wrong. To succeed, leaders must now reverse their approach from "right until wrong" to "wrong until right". Their businesses must become more like guided missiles that are almost always incorrect and "off" to a degree in flight but continually adjust until they reach their always-changing targets. The missiles are built for and pursue a "wrong until right" approach. You can, too, and this audio tells you how!

©2015 Mike Russell (P)2016 Mike Russell

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