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Mastering the Complex Sale: How to Compete and Win When the Stakes Are High!
- Narrated by: Jeff Thull
- Length: 7 hrs and 50 mins
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Publisher's Summary
In today's turbulent and volatile marketplace, even the most experienced professionals are struggling with the rapid commoditization of their complex, high-value solutions. The complexity of the problems to be solved and the competitive threats we face are increasing at an alarming rate. At the same time, your customers are wrestling with mission-critical decisions and evaluating solutions that all sound the same and come packaged with a high degree of risk and a low probability of success. Your success demands an exceptional strategy and precise execution that must clearly set you apart from your competition.
Continuing to evolve the breakthrough thinking of his best-selling classic Mastering the Complex Sale, in this new edition Jeff Thull once again pushes the envelope to give professionals - from individuals struggling with their first call, to senior executives trying to figure out why their value strategy is falling short - a comprehensive guide to navigate and win high-stakes sales. You will find yourself rethinking your beliefs about selling, applying this straightforward strategy, and achieving the success you are looking for.
Jeff will lead you through Diagnostic Business Development, a complete and effective system derived from years of experience with top sales professionals and executive teams worldwide. It is a proven diagnostic, value-based approach that positions you with respect and exceptional credibility as a valued business advisor and contributor to your customers' success. In fact, it's not about selling - it's about guiding quality business decisions that will connect and quantify your unique value and remove your customers' internal barriers that prevent them from moving forward.
This book will show you how to:
- Gain access and connect to the highest levels of power and influence
- Separate real business from resource drains
- Navigate complex decision networks
- Prevent self-commoditization
- Connect your value to your customers' performance metrics
- Quantify value with an amount your customers believe
- Co-create compelling solutions customers will invest in
Rich with detailed examples and real-world case studies and thorough in its challenge to conventional sales wisdom, this edition of Mastering the Complex Sale gives you the precise guide you've been looking for to win and win big in complex sales.
About the Author: Jeff Thull is a leading-edge strategist and valued advisor for executive teams worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation programs for companies such as Shell Global Solutions, 3M, Microsoft, Siemens, Citicorp, IBM, Raymond James, and Georgia-Pacific, as well as many fast-track start-up companies. He has gained a reputation as a leader in the area of sales and marketing strategies for companies involved in complex sales. He is an in-demand public speaker who has delivered more than 3,500 speeches and seminars. Thull is also the author of The Prime Solution and Mastering the Complex Sale.
For more information, please visit www.primeresource.com.
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What listeners say about Mastering the Complex Sale: How to Compete and Win When the Stakes Are High!
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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- Lisa
- 10-30-13
I don't recommend listening
Would you recommend this book to a friend? Why or why not?
I'm writing this review from an Audio Book perspective. It was too dry to listen to and I didn't retain anything, nor could I even force myself to concentrate. Further, the figures he refers to cannot be accessed (as far as I know) from the Audible app, which makes it even more difficult to follow. This isn't my first audio book, nor first academic audio book, in fact all my audio books are non-fiction. I'm a big fan of listening on the go.
What was most disappointing about Jeff Thull’s story?
I don't know, because I couldn't listen.
3 people found this helpful
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- ScoutlyJ
- 03-11-13
Fantastic B2B sales material
If you are interested in complex sales (e.g. more than one buyer and/or buying influence) - and you are dealing in the increasingly complex and commoditized world of B2B sales - this is an excellent title. The author reads his book outlining his consulting firm's approach to increasing success in B2B sales with an excellent process. The material is outstanding. Overall the author does a great job reading (though it sounds - as I guess it should - self promoting in places - especially the forward!) The only downside is not having the diagrams that the author refers to. Given that the author himself is reading and that he knows this will be people listening to the book - I would have appreciated him following his own advice - knowing and responding to his customer's needs by describing the diagram rather than saying, "Look at figure 4.2" Perhaps he wants us to buy the audio and the print versions. I did. It's that good!
2 people found this helpful
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- Anthony Antonicello
- 06-11-15
Great Read, very Detailed
Great Read, struggle to finish but well worth it! My company bases our entire sales process from this book.
1 person found this helpful
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- CFunderburk
- 06-09-15
I have no gift of gab!
I have always thought that I was a terrible salesman and a terrible negotiator. in other words, I was not born with the gift of gab.
This book has given me hope. Through this system, strategy and discipline I am determined to have the breakthrough in sales that I though only the fast talkers could have.
Curtis Funderburk
System Integrity LLC
1 person found this helpful
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- Joseph
- 11-09-22
Seems like sound advice
The whole company approach to perfecting the art of ‘trusted advisor’ and therefore sales seems sound. I’ll let you know how trying to implement it goes, this is after all a self-improvement book ;-)
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- Joe
- 09-04-20
Outstanding!!
Jeff reopened my eyes yet again! I read this book almost 20 years ago when I first transitioned from IT Staffing to Selling Software and Solutions in Casino Gaming. This book and many others helped me fully engage as the only sales leader in the organization, delivering valuable solutions at 100K to over 1M.
Today I run a Global Business Development Organization and again, sharpening my skill to help my team succeed.
I highly recommend this book and the tools Jeff provides. Thank you!
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- Julio Sene França
- 09-24-18
Easy to read and understand.
Great book! It's a step by step guide to improve your sales skills and company business process. It's specially recommend for people who is working with high value products.
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- Amazon Customer
- 09-11-18
Greatly Informative-Very Dense
Great book. Great material. Very dense but worth it! Once you've understood this material you will see reflections of this in your day to day as a salesperson.
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- Daniel
- 05-18-17
Worth It
This book was very long and slow at times, but completely worth it for anyone in complex sales.
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- Brad
- 07-13-15
Boring
Too many cliche catch phrases. Nothing new. This book rehashes many of the known skills.
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- Bryn Harries
- 12-20-20
Great book for anyone in business. A must read
Jeff. provides a brill8ant insight into business, not just sales. His concepts can be used anywhere there are problems in business.
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- Unabridged
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 2 mins
- Unabridged
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Effective Approach to EQ Sales Mastery
- By Joe on 07-20-17
By: Jeb Blount
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The Psychology of Selling
- The Art of Closing Sales
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 5 hrs and 19 mins
- Unabridged
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How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.
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This Is What I Read Before Every Sale
- By Mero Mero on 12-19-15
By: Brian Tracy
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The Little Red Book of Selling
- 12.5 Principles of Sales Greatness
- By: Jeffrey Gitomer
- Narrated by: uncredited
- Length: 4 hrs and 26 mins
- Unabridged
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Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.
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Questionable Advice
- By Fernando on 10-16-09
By: Jeffrey Gitomer
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- By: Mark Roberge
- Narrated by: Robert Feifar
- Length: 6 hrs and 24 mins
- Unabridged
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The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
By: Mark Roberge
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Let's Get Real or Let's Not Play
- Transforming the Buyer/Seller Relationship
- By: Mahan Khalsa, Randy Illig, Stephen R. Covey
- Narrated by: Mahan Khalsa, Randy Illig, Stephen R. Covey
- Length: 6 hrs and 52 mins
- Unabridged
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Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose.
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On Target Information
- By Chris on 01-28-22
By: Mahan Khalsa, and others
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- By: Mike Weinberg
- Narrated by: Mike Weinberg
- Length: 8 hrs and 1 min
- Unabridged
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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New sales rep
- By Amazon Customer on 02-04-21
By: Mike Weinberg
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- By: Oren Klaff
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Unabridged
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Riveting. BLEW, MY, MIND
- By Justin on 09-19-19
By: Oren Klaff
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Sell It Like Serhant
- How to Sell More, Earn More, and Become the Ultimate Sales Machine
- By: Ryan Serhant
- Narrated by: Ryan Serhant
- Length: 6 hrs and 13 mins
- Unabridged
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Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them. Every. Single. Time.
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Best Sales Book I’ve Ever Read
- By Jennifer on 02-12-19
By: Ryan Serhant
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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Excellent information
- By Christian Morton on 01-26-23
By: Oren Klaff