Tap into the most powerful resource available to entrepreneurs! (That your competition likely isn't even aware of.)
If you're in business, you should publish a book. That simple and rather bold idea is truer today than ever before. Publishing a book allows entrepreneurs like you to leverage your knowledge and experience in a way that enhances your brand and builds credibility with your audience.
Not long ago, the idea of publishing a book was a dream restricted to a lucky few - those chosen by the big publishing companies to share their ideas with the world. The investment required to write a book was prohibitive - even if you could convince a publisher to actually consider the work. As a result, few entrepreneurs ever waded into the world of publishing.
Since that time, the world has changed entirely. The recent explosion of self-publishing has lowered the barrier to entry and made the process open to nearly everyone. While this has increased competition and generally lowered royalties, the opportunities to build your brand, court clients and establish credibility and prestige in your chosen industry have increased immeasurably - all for a relatively small investment.
But how do you navigate the self-publishing process and not waste time, money and energy? Enter Rob Archangel and his team at Archangel Ink. His book, The Published Professional: Use Self-Publishing to Build Your Brand, Attract More Clients and Increase Sales, offers a no-nonsense collection of insights into the world of self-publishing to help you understand the immense potential of self-publishing and how it can benefit your business in ways far beyond the royalties earned.