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Publisher's Summary

Book authorship - for personal promotion, to create powerful "lead generation magnets" for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune - is the most proven, most powerful activity a person can take!

Casting yourself in the role of a published author can foster authority, credibility, believability, and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses, or their causes with books than anyone else on the planet!

©2013 Adam Witty and Dan Kennedy (P)2014 Adam Witty and Dan Kennedy

What listeners say about Book the Business

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Great Book

Excellent content. The narrator team need to go back through and pull the outtakes (about 4-5). Otherwise, a near perfect audiobook.

3 people found this helpful

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good, but lacking direct instructions

it sold me on the idea of publishing. but provided no way to get started or advice on structure, advised content or sequence.

2 people found this helpful

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Should have read this years ago..

This was an excellent book and I could have used many of the ideas discussed in this book if I had been smart enough to read this many years ago. even so, I enjoyed the book and will find uses for pieces and parts of it.

1 person found this helpful

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Must read, brilliant marketing strategy that really works!

This book is packed with ideas. The content is so good it's overwhelming. If you're a professional or expert looking for the perfect clients, your answer is right here. But don't feel you've got it because you're inspired with a great idea. Pick one or two strategies and apply them with your book. Profits that blow your mind are the outcome.

1 person found this helpful

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love it.

Great content that will help me in my journey, not only for books but business in general.

3 people found this helpful

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Valuable fresh perspective

Although we’ve been in business over 20 years always looking to capture more of the market, gain trust well before we speak to a prospective customer.

I’ve heard of these concepts before this book really does a fairly deep dive into the process of becoming a trusted leader through the book and also temps down very quickly the idea of becoming a wealthy author just through the book publishing.

This audiobook goes into depth about why creating a book Can be used as leverage to get Holden maintain the attention those your work to connect with Colin your audience

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Yearly Read and a Classic

Every year I take a listen to Dan and Adams's wisdom on business. It's amazing how one book and catapult you to the next level every year by simply understanding a few principals. I highly recommend this book to any entrepreneur wanting to have the edge on sales and business philosophy.

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This Book is on Point

Tells you what to do and shows you how to do it. I have both the paperback and the audio book

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Fantastic

Great read on the subject matter of writing a business book. Totally relevant and had my mind spinning with ideas, which is always the sign of an awesome book.

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Fantastic

Dan Kennedy is a marketing genius. His contribution to this book makes it extraordinary. recommended reading for any entrepreneur.

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  • Mr Drew
  • 05-12-16

Now go write your book!

An excellent book on 'Why you should write a book to grow your business... and how to make it work for you.' I've just listened for the second time and I'm doing two things: first, I'm starting my book today; second, I'm listening again from the beginning and taking notes. Get it.