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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
The New York Times best-selling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires listeners to Rise and Grind their way the top.
Prosperity is not something you attain; it's something you tune in to. Few people know that the very words they use either attract or repel prosperity (law of attraction). This book is a compilation of modern and ancient techniques on using the power of the spoken word to attract prosperity and abundance in one's life!
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen book for anyone wanting to understand the secrets of how to sell.
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
The New York Times best-selling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires listeners to Rise and Grind their way the top.
Prosperity is not something you attain; it's something you tune in to. Few people know that the very words they use either attract or repel prosperity (law of attraction). This book is a compilation of modern and ancient techniques on using the power of the spoken word to attract prosperity and abundance in one's life!
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen book for anyone wanting to understand the secrets of how to sell.
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
You have a good idea but can't convince your peers of its merit. You crafted a groundbreaking strategy, but the teamtrudges on in the same old way. Certain people move forward in their career while you seem to be stuck. If this describes you or someone you know, the problem is not the quality of what you have to offer. The problem is how you connect with people to create the results you desire. Here, John Maxwell takes listeners through the Five Connecting Principles and the Five Connecting Practices of top-notch achievers.
You think you know what you want in life. You've tried to achieve those things. But if you still don't have them, the culprit may be closer than you think. In this perspective-altering program, the world-renowned Pitbull of Personal Development(tm), Larry Winget, exposes the things you are doing right now to unknowingly prevent your own success in the most important areas of your life.
In this groundbreaking audiobook, New York Times best-selling author Steven Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-hand reporting with dozens of top action and adventure sports athletes like big wave legend Laird Hamilton, big mountain snowboarder Jeremy Jones, and skateboarding pioneer Danny Way, Kotler explores the frontier science of “flow”, an optimal state of consciousness in which we perform and feel our best.
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
Life is not a series of random events but is orchestrated through a set of natural laws that govern life on Earth. Once we understand these laws, we will have a better understanding of how life works. Once we understand how life works, we can make it work for us instead of against us. This book is a guidebook intended to offer knowledge that you can use throughout life. If I could sum up this entire book in one statement, it would be: Your mind is literally shaping the world around you.
Have you ever wondered why some people just seem to keep winning in life while others seem to be on downward spirals? People who reach the great heights of success all have one thing in common: They understand how to use one powerful law of the universe. With the knowledge found in this book, I was able to create a life that most people consider a fairy tale.
Think and Grow Rich is the number-one inspirational and motivational classic for individuals who are interested in furthering their lives and reaching their goals by learning from important figures in history. The text read in this audiobook is the original 1937 edition written by Napoleon Hill and inspired by Andrew Carnegie - and while it has often been reproduced, no updated version has ever been able to compete with the original.
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting.
You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose. It is making more money before breakfast than you made for an entire week at your last job. It is a crazy expensive car parked in your garage, a victorious symbol that your dreams no longer sleep in fantasies, but are awake with reality.
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
This Classic Success Program has been changing the lives of people all over the world for over 40 years now. While other personal growth and business success books come and go, The Lazy Man's Way to Riches continues to be perhaps the most consistent and proven life changing program out there.
Why does it continue to be successful and stay relevant?
Because the principles of Joe's success are as relevant in today's world as they were when Joe Karbo first created this program. He takes the fundamentals and states them in a unique way so they make sense. But more importantly, he lays out easy to apply lessons that take you...from where you are in your life today...with what you have...to where you want to be. Because of the phenomenal success rate, counselors and therapists use it to teach personal growth and self reliance...and because of the business lessons, it is widely used in business schools all over the country. This is a must for everyone's success library!