Regular price: $19.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

In this age of complexity and rapid change, robots and Big Data, globalization and a flatter world, the rules have changed. Traditional strategic planning no longer guarantees success. Uncertainty, empowered consumers, and networked corporations call for a new approach.

This award-winning book shows through cutting-edge research and compelling cases how companies ended the long-standing divorce between planners and implementers. One saved $200 million from people power and another made €74 million from innovation.

CEOs, senior managers and strategists will find a systematic 7-step roadmap for winning strategies: how to stand in the future, get intelligence from far-flung locations, give voice to dissenters, build alignment, maximize ownership, screen out losers efficiently, build a culture of accountability and entrepreneurship, produce quick wins, and get dynamic feedback from the action. In short, Strategy-in-Action gives listeners the art and science of integrating planning, people, and performance.

©2014 Thomas D. Zweifel (P)2016 Thomas D. Zweifel

What members say

Average Customer Ratings

Overall

  • 5.0 out of 5.0
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 5.0 out of 5.0
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.7 out of 5.0
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0