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Publisher's Summary

There are many aspects to running businesses, and products are the most important of them. Unless and until you have a great product, your business is a nonstarter. But then even businesses with great products can flounder. So, how can you ensure that you build great products that run businesses? How can you make sure that your product attracts the market's attention? This book will show you what you must know about building products for your business.

©2014 Alex Coffey (P)2014 Alex Coffey

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Basic

This is very basic information I knew before going into any business classes. Yet there is some terminology that somebody who is actually learning from this to look up in order to understand. I would have rated this better if there was some information that I have not heard 1,000 times over.