Personal branding. It's a phrase coming up more and more across every aspect of the media and being used by those apparently “in the know”, but just what is it? In a nutshell, it is taking control of the marketing of YOU - building a future the way you want it to be rather than one that others set for you. But where do you start the planning? By being clear on your values and identifying your strengths, you can then capitalise on these to build value for your personal brand. Match these strengths to the opportunities in the wider world, and you are on the route to success. Yet that is just the beginning.
Any personal brand must be very clear as to what makes you different, why you’re different, and why should anyone believe it. With the elements in place, you can then focus on communicating your brand values to your chosen segments. You need to think carefully about how and what you communicate. Do you Twitter, use Facebook, write articles, blog, network, engage in public speaking? Look at your spider’s web of networks, identify the key people in your “market” and who they link to, and what messages to deliver to which web.
Sound too scientific? It doesn’t have to be. You just need to be guided through the process by an expert. Everyone must have a concise plan in place and a strong “value driven” message for their brand to be consistent and trusted. Trust is so critical to any great brand’s success. That just leaves going out there and working hard, living the brand, and enjoying the rewards of being able to manage the REAL you in the way only you know and understand. It could just be the start of a new chapter. A chapter that liberates the person you always wanted to be, leaving time for you to stop worrying and instead just enjoy the freedom.
If this book wasn’t for you, who do you think might enjoy it more?
It might appeal to those who know nothing about personal branding - although there are much better books out there, if this is what you want.
What could David James have done to make this a more enjoyable book for you?
The recording seems to be in an echo chamber to begin with. It got better, but not much. There was also a lot of repetition and, given the book is 29 minutes long, I would have liked a punchier book, with higher value content.
Who might you have cast as narrator instead of David James?
He was satisfactory as a narrator, it was the setting that didn't work for me... presumably in front of an audience and a using a mike that gave relatively poor sound quality.