This book was previously released under the title Digital Marketing Journey.
This book is for anyone interested in marketing, business, and leadership. Whether you're a beginning business school student or an experienced executive, it provides practical advice for creating your marketing strategy and growing your business in an ever-changing environment.
In this leadership fable, the authors outline six easy steps to build a powerful presence for your brand. It's written in story format, so it's easy to follow and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to re-engineer relevance for your organization.
The whole story is very predictable and is written in a very amateur style. Everything in the book is marketing 101, business 101, sales 101 and maybe that is giving it to much credit. It may be more high school level. I would not recommend this one.
“Get a Grip” is a much better choice for a business fictions book with very practical applications.