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Publisher's Summary

Building a good website using WordPress is only the first part of making a presence in the online market. You also need to improve its online visibility to drive traffic, which is crucial for your goals in marketing and brand building. Among these goals are driving traffic to your site, improving your conversion rates, and ultimately getting the visitor to buy your products or services. Traffic is the lifeblood of any online business or any entity that wants to build a brand online; and the goal of driving traffic can be made possible primarily by applying SEO techniques.

Today, there are many service providers who offer SEO expertise along with web development. The good thing about SEO is it can be done on your own, given that you spend time in applying a variety, if not all, of the strategies required. This guide will cover:

  • Optimizing your website for search engines
  • Search engine optimization
  • Page optimization
  • Fifteen elements for successful on-page optimization
  • Off-page optimization
  • Fifteen elements for successful off-page optimization

©2015 Larry Chak (P)2015 Larry Chak

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