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Publisher's Summary

Uber, Airbnb, Lyft, and Waze are examples of a whole generation of new companies taking the world by storm. Using data, analytics, and the sharing economy, they come out of nowhere to take over industries once dominated by huge companies. 

How do they cause such disruption? How do they take their new business models and jerk entire industries in a year or two? In Jerk: Twelve Steps to Rule the World award-winning author Christopher Surdak explains how these companies do what they do, why they are successful, and why their rise to dominance may be inevitable. 

©2016 Christopher Surdak (P)2018 Christopher Surdak

Critic Reviews

"Chris Surdak takes the reader on a wild ride through space and time to encapsulate our information-driven economy, and how a special class of people and organizations - ‘Jerks’ - are poised to capitalize best on this phenomenon.” (Douglas Laney, Gartner global big data expert)

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