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Publisher's Summary

In this program, you will learn:

  • Promoting Yourself Successfully
  • Positioning through Promotion
  • Establishing Clear Promotional Objectives
  • Building Your Complete Promotional System
  • Getting the Most from the Media
  • Writing Well-Executed News Releases
  • Reaping the Rewards of Broadcast Interviews
  • Writing and Publishing Excellent Promotional Pieces
  • Writing Your Own Book
  • Mastering the Art of Public Speaking
  • Writing Magazine Articles
  • Getting the Most from Your Paid Advertising
  • ©2003 Nido Qubein; (P)2008 Gildan Media Corp

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    Indeed interesting.

    View of different media uses in promoting business, highly recommend to anyone with serious intentions of growing brand effectively.

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