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Publisher's Summary

Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything-including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like:

    Why dentistry's unique business model is such a huge advantage
  • How to create an unexpected and unforgettable patient experience
  • Why patients leave your practice - and how you can keep them for life
  • Proven ways to boost patient loyalty and word of mouth
  • Secrets to building a strong (and happy) team that your patients will fall in love with

Fred's approach to marketing is practical, straightforward, and easy to put into action today. It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.

©2009 Sirona Dental Systems, Inc. (P)2014 Sirona Dental Systems, Inc.

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Great read/listen

This is my second time to read this book. My team is reading it as well. Great information on how to better serve your patients and have more fun in the office. Thanks.

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The best dental marketing book

Would you listen to Everything Is Marketing again? Why?

This is my third time reading this book. Fred Joyal deliver clear advice which works.