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Analysis of Bryce Hoffman's American Icon
- Narrated by: Susan Murphy
- Length: 13 mins
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Analysis of Bryce Hoffman's American Icon
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Publisher's summary
American Icon: Alan Mulally and the Fight to Save Ford Motor Company (2012) by Bryce Hoffman depicts how Alan Mulally led the Ford Motor Company through significant crises in the 2000s. Ford had been struggling for decades and was facing the turmoil of the Great Recession, and although Mulally was an outsider, his strong leadership prevented the company from going bankrupt.
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