Showing results by author "Milkyway Media"

Businesses flourish when they are direct about how products will improve the lives of customers. Author and StoryBrand CEO Donald Miller argues that companies flounder not because they lack quality wares, but, rather, because they fail to create clear, engaging messaging that draws in consumers. Purchase this in-depth analysis of Building a StoryBrand to learn more. 

The Dangerous Case of Donald Trump: Psychiatrists and Mental Health Experts Assess a President (2017) is a collection of essays by medical professionals and others who argue that Donald Trump is unfit to be president. Together they assert that medical professionals have a duty to warn the public of a president’s mental unfitness. Purchase this in-depth analysis to learn more.

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, (2018) by venture capitalist John Doerr, details a simple but highly effective goal-setting technique called "Objectives and Key Results", or OKRs. The OKR method is a management philosophy that pairs concrete objectives with actionable steps. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)  

Please note: This is an analysis of Blue Ocean Shift, not the original book. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors' highly influential book about strategic planning, Blue Ocean Strategy (2005). Purchase this in-depth analysis to learn more.

Healing Back Pain: The Mind-Body Connection (1991) by John E. Sarno explores the topic of tension myositis syndrome (TMS), a back-pain disorder from which many Americans suffer. The underlying cause of TMS is unresolved psychological tension, and the most effective treatment is to become aware of and treat that psychological problem. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)  

In I Thought It Was Just Me (But It Isn’t) (2007), Brené Brown explores the causes and impact of shame, as well as its remedies. She directly addresses women and provides strategies and practices to create what she calls “shame resilience". (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.) Purchase this in-depth analysis to learn more.

In Principles: Life and Work (2017), Ray Dalio describes core practices he developed during his career as an investor. Dalio believes that by applying these principles to their lives, listeners can improve their relationships, enhance group decision making, and more easily adapt to changing circumstances. Purchase this in-depth analysis to learn more.

This is an analysis of Discipline Equals Freedom: Field Manual (2017) by Jocko Willink, a collection of tips and strategies for living a disciplined life. Whether one’s long-term goals relate to diet, exercise, or work, self-imposed discipline is a tried and true methodology for reaching an objective.... Purchase this in-depth analysis to learn more. 

Robert Wright's Why Buddhism Is True: The Science and Philosophy of Meditation and Enlightenment (2017) considers Buddhism through the lens of evolutionary psychology, a discipline that regards natural selection as the provenance of many mental traits. Purchase this in-depth analysis to learn more.

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (2017) is a step-by- step guide to being a strong leader who is able to communicate effectively with a team. To be successful, a radically candid boss must balance two actions: caring about employees, while at the same time challenging them with direct and specific feedback.

Rework (2010) is a how-to book for entrepreneurs who aspire to create thriving companies in a global market. Authors Jason Fried and David Heinemeier Hansson provide insights and strategies that can be utilized by people who want to start an Internet-based business, even those who don’t have prior experience … Purchase this in-depth analysis to learn more. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)

Food Rules: An Eater's Manual (2009) is an audiobook compendium of food wisdom that writer Michael Pollan collected, while researching his previous books on eating. This slim volume eschews the scientific jargon of most health-related advice books, and offers simple, clear tips for eating a healthy diet.

Dale Carnegie’s How to Stop Worrying and Start Living (1944) is a classic of the self-help genre and has sold millions of copies worldwide. Carnegie outlines numerous time-tested techniques for modifying thoughts and behavior in order to banish worry.... Purchase this in-depth analysis to learn more.

Camille Fournier's The Manager's Path (2017) is a management guide for leaders in the technology industry and computer engineers considering moving into management. Purchase this in-depth analysis to learn more.

The Signal and the Noise: Why So Many Predictions Fail — but Some Don’t considers the common shortcomings statisticians face when attempting to make predictions. While bad predictions can lead to setbacks and false beliefs, accurate predictions can advance scientific knowledge, government efficiency, the quality of education, and other social projects and goals.

Hillary Rodham Clinton’s What Happened (2017) is a memoir of Clinton’s experience running for president of the United States in 2016. In the November general election, she won the popular vote by more than 3 million votes but won fewer delegates to the electoral college, which elects the president of the United States. Purchase this in-depth analysis to learn more.

When: The Scientific Secrets of Perfect Timing (2018) by Daniel H. Pink is a meditative yet practical exploration of time. Most success in life comes down to a matter of good timing. Purchase this in-depth analysis to learn more.

Crucial Accountability (2014) was written by the founders of the management consulting firm VitalSmarts as a companion book to Crucial Conversations: Tools for Talking When Stakes Are High (2013). It addresses how to proceed when a person who is relied on, such as an employee or a family member, fails to live up to a work assignment or personal commitment, or engages in negative behavior. Purchase this in-depth analysis to learn more.

The Wisdom of Finance: Discovering Humanity in the World of Risk and Return (2017) by Mihir Desai looks at the principles of finance through popular culture, life experience, and history. Exploring finance through the lens of the humanities reveals that markets are not divorced from other realms of life. Get this in-depth analysis to learn more.

The End of Alzheimer's: The First Program to Prevent and Reverse Cognitive Decline by Dale Bredesen (2017) is an introduction to the ReCODE protocol, a set of treatments and lifestyle adjustments that are strongly correlated to improved mental state in Alzheimer's disease patients. Alzheimer's disease presents as gradual decline in mental capabilities, usually starting in older adults and marked by the loss of memory, awareness, and response agility.