We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Just Do It Audiobook

Just Do It: The Nike Spirit in the Corporate World

Regular Price:$0.00

Publisher's Summary

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas. To outsiders, Nike was a cult. Insiders believed they were furthering the company's mission: to improve the performance of serious athletes.

Not everyone could be a Nike guy. It required a certain attitude. For example: Michael Jordan refusing to wear Reebok at the 1992 Olympics, or Charles Barkley joking about becoming a porn star. In Just Do It, award-winning author Donald Katz shows how Nike created the spectacular imagery and marketing campaigns that made Jordan, Barkley, and Bo Jackson international icons. He also documented Nike's increasingly influential role in the management of its high-priced talent, taking us inside lucrative endorsement deals involving Jim Courier, Andre Agassi, Deion Sanders, Alonzo Mourning, and Pete Sampras as well as behind-closed-doors negotiations with the NBA and the NCAA as it considered a controversial plan for a collegiate Super Bowl brokered by Nike and super-agent Michael Ovitz.

Nike understood the power of imagery and knew how to market those images all over the world. A truly global corporation, Nike relied on capital from Japan to manufacture shoes in Asia sold to one out of every four athletic-shoe buyers in Europe. Katz follows Nike all over the world, taking us from a 19-year-old Korean gluing shoes in a factory, to an advertising wunderkind in Oregon creating the legendary "Bo Knows" campaign, to the fanatical Nike kids who rush into stores the day new shoes hit the street. Along the way, Katz describes the creation and design of Nike shoes, revealing technology worthy of a James Bond movie. He examines the charges leveled against Nike: that the company is exploiting Asian peasants, corrupting younger athletes, and recklessly stirring consumer fever in urban America. He also discusses the corporate spirit and strategies that have made Nike one of the great business stories of the late 20th century.

Just Do It is about the business of sports and the sport of business. It is also the story of a culture in which the sight of an athlete in flight can still evoke awe.

©1994 Donald Katz (P)2017 Audible, Inc.

What Members Say

Average Customer Rating

4.0 (74 )
5 star
 (32)
4 star
 (20)
3 star
 (12)
2 star
 (7)
1 star
 (3)
Overall
3.9 (63 )
5 star
 (28)
4 star
 (14)
3 star
 (12)
2 star
 (7)
1 star
 (2)
Story
4.1 (64 )
5 star
 (32)
4 star
 (14)
3 star
 (11)
2 star
 (4)
1 star
 (3)
Performance
Sort by:
  •  
    Konstantin 05-25-17
    Konstantin 05-25-17
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    34
    7
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Disclaimer: Book Was Written in 1994"

    The information in this book regarding the start of Nike is great. Michael Jordan gets a lot of attention, so if you're a fan like me you'll really enjoy that. The issue comes from the fact that this book is 23 years old. They focus a lot of the book about what was going on in the early 90's as that was still fresh in the mind of people when it was written. Don't get stuck listening to it for 12 hours like me before realizing the age of the book. You can easily get all you info by listening to just the first half.

    1 of 1 people found this review helpful
  •  
    Drew (@drewsant) Watertown, MA, United States 05-07-17
    Drew (@drewsant) Watertown, MA, United States 05-07-17 Member Since 2017
    HELPFUL VOTES
    450
    ratings
    REVIEWS
    394
    320
    FOLLOWERS
    FOLLOWING
    30
    0
    Overall
    Performance
    Story
    "Mostly just a history of Nike"

    I picked up this book to add to my collection of business books but it doesn’t really fall into that. Rather than get into the business and how Nike is different other than the others it really is more of a corporate history. It goes a bit into the sports marketing and corporate culture but it primarily focuses on Nike’s history and major players from inception to 1994, so it’s not very enlightening from a business standpoint. In addition the author often jumps around from year to year rather than going chronologically so that he ends up repeating himself some times. If you like marketing or Nike this is probably a good book for you, otherwise you can probably skip it.

    1 of 1 people found this review helpful
  •  
    Rick 04-27-17
    Rick 04-27-17 Member Since 2017
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    6
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "lengthy and detailed: business or pop-culture?"

    the author's command of language and use of grandiose words helps to illustrate the nuanced life of an entrepreneur who is inarguably the major factor in the development of sports as a business. even though this is ancient history for many , it is told here with lively detail and well chosen examples linked together by subject matter and not mundane chronology. Stunning insight into American entrepreneurship.

    1 of 1 people found this review helpful
  •  
    Amazon Customer Ship in the atlantic 09-26-17
    Amazon Customer Ship in the atlantic 09-26-17 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    18
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "surprisingly great read"

    while I didn't like the guys voice, the book was worth listening too. really liked it

    0 of 0 people found this review helpful
  •  
    Anonymous 08-10-17
    08-10-17
    ratings
    REVIEWS
    4
    4
    Overall
    "Awesome"

    I am impressed with the book and happy. Hope every one like the audible. Thank you.

    0 of 0 people found this review helpful
  •  
    Anonymous 07-13-17
    07-13-17
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Nice"

    Good book. Must listen by every one. Thank you soo much ....... love it .

    0 of 0 people found this review helpful
  •  
    Suresh Babu India 06-01-17
    Suresh Babu India 06-01-17
    ratings
    REVIEWS
    1
    1
    Overall
    "Nice book"

    What a history... Nice book from Amazon, keep going....
    Cool voice & history
    Good.... Good...

    0 of 0 people found this review helpful
  •  
    Tim United States 05-17-17
    Tim United States 05-17-17 Member Since 2011
    HELPFUL VOTES
    1273
    ratings
    REVIEWS
    551
    547
    FOLLOWERS
    FOLLOWING
    119
    12
    Overall
    Performance
    Story
    "Ad Campaign"

    I would probably had bought this book despite getting it for free from Audible. I enjoy nonfiction and business topics. "Just Do It", Phil Knight's story on how he build the shoe company was interesting, but it also felt like a 14 hour ad campaign on their athletic wear. The constant endorsements from superstars, promoting their shoe product was a bit draining to listen to. Donald Katz has done a very poor job at explaining the business side of Nike. He didn't go in depth with the company. Just too much sports celebrities jumping on the bandwagon.

    0 of 0 people found this review helpful
  •  
    Chris Fralic New Hope, PA 05-16-17
    Chris Fralic New Hope, PA 05-16-17 Member Since 2017
    HELPFUL VOTES
    6
    ratings
    REVIEWS
    4
    4
    FOLLOWERS
    FOLLOWING
    8
    0
    Overall
    Performance
    Story
    "Inside look at early 1990's Nike"
    Would you consider the audio edition of Just Do It to be better than the print version?

    It's a perfect companion and follow up to Shoe Dog from Phil Knight


    Was there a moment in the book that particularly moved you?

    Inside access to the growth of sports marketing in general and the Jordan brand in particular.


    Any additional comments?

    It's worth full price - and it's free!

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.