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Just Do It
- The Nike Spirit in the Corporate World
- By: Donald Katz
- Narrated by: Donald Katz, Brian Sutherland
- Length: 14 hrs
The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.
Disclaimer: Book Was Written in 1994
- By Konstantin on 05-25-17
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