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Publisher's Summary

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.

Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.

I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.

©2011 Douglas Edwards (P)2011 Audible, Inc.

Critic Reviews

"This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." (Publishers Weekly)
"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time." (Seth Godin)
"Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." (Ken Auletta, author of Googled: The End of the World as We Know It)
“With a warm, approachable tone and perfect pacing, Edwards narrates his detailed account of his experiences as an early employee of Google, Inc….Edwards seems a natural as he provides a highly listenable audio performance….the listener walks away with a better understanding of how true organizational creativity and brilliant technical engineering can impact the human condition and world culture.” (AudioFile)

What members say

Average Customer Ratings

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A really interesting recollection

It's an unexpectedly interesting listen and account of the working of the early days of Google. Difficult to tell at some places whether he's not still the Brand Manager for Google -- that's to say it's a very passionate account of one's work experience.

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Good read

This was a good book and kept me captivated. My only complaint is the audio was a little too quiet.

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Good Narrative, Horrible Performance

Good, interesting first-hand insight on the inner-workings and struggles of Google in their early years. However, the author/narrator's cadence and affectations are unbearable. He adds SO... MUCH... EMPHASIS... and so many pauses... in nearly EVERY... sentence... that I had to LISTEN... at 1.25X speed... JUST to make sure... I finished the book. I would've enjoyed it a lot more reading it for myself.

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Simply, and phenomenally, Google!

This is just hands down a great book packed with insight into one of the most powerful information technology services! You will not be disappointed!

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Great story - loose the gum

I found this story both informative and entertaining. The author gives great insight into the inner workings of the early years at Google.

I just can't figure out why the narrator and audio producer thought it would be ok for the narrator to have gum in his mouth throughout the recording. Though subtle, it was somewhat distracting at times.

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I feel lucky to have found it!

Fascinating peek inside the world of Google as it got its legs. This is the first book I've listened to on regular speed and didn't want it to end. Doug's writing and voice brought great personality to this company we all know and use. Thank you for peeling back the curtain on the early days. It was invigorating to hear about how it all happened. A bit technical in some areas but you will broaden your understanding of how Google works. Highly recommend!

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  • Susan
  • ATLANTA, GA, United States
  • 06-04-16

Really enjoyed this book

It was interesting to read an insider talk about Google. Yes he lef a while ago but it wasmeant to be his personal story and he conveyed it with sincerity, fairness and even humor.

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  • Shawn
  • Oak Hill, VA, United States
  • 03-08-16

Just fun

Obviously this is just one person's views of early Google, but it is a fun one and may shed some light on what was going on in there.

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  • Steve
  • Walnut Creek, CA United States
  • 01-19-16

About the author, not the history of google

Would you try another book from Douglas Edwards and/or Douglas Edwards?

Probably not.

Any additional comments?

I've gone on a biography kick recently and really enjoyed biographies of Elon Musk (Ashlee Vance), and Steve Jobs (Walter Isaacson). These books start before the biographee is born, in the Musk case going back 2 generations. You get to learn about the key people in the companies, and you hear about the evolution of the company.

This book is about the author's experiences at google. This isn't a shock with "confessions of..." in the subtitle, however I found it to be quite disappointing. I will look for another book that covers the actual history of the company.

It also ends just post-IPO, I think early 2005, which is pre-maps, pre-hangouts, pre-android, pre-niantic/ingress. That's a lot of the stuff I'd like to know about.

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A must read for anyone in the IT industry

It takes you into the other side of a story we may have experienced as customers of this incredible company... is inspiring and interesting all along...