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Publisher's Summary

If you have an undeniable passion for photography, perhaps it's time to think about taking it to the next step. Chances are, if you're listening to this, you know that that next step is to make a business out of it!

When starting a photography business, it's important to note that while there are similarities (you have to have a product, and you need a business plan) things operate a little bit differently in artistic fields. That's why the majority of this book is going to focus on how to brand and market yourself successfully. First things first, though, you'll need to determine whether you are a fine art photography business or a commercial photography business. This determination is going to alter the way in which you choose to do your marketing.

Here is a preview of what you'll learn...

  • How to put together a solid operational business plan
  • Fine Art Photography Business vs. Commercial Photography Business
  • How to brand yourself successfully
  • How to market yourself successfully
  • And so much more!

Before you can get started marketing, you have to brand. And before you can brand, you have to understand whether you have a fine art or commercial type of photography. These are the key elements of the book, along with how to write a great business plan and how to stay relevant!

©2015 Sender Publishing (P)2015 Sender Publishing

What members say

Average Customer Ratings

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  • Overall
    2 out of 5 stars
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    2 out of 5 stars

Outdated and not about photography

This book explains the basics of setting up a business, but has very little to do with photography in particular. The first chapters do talk about the types of photography businesses and has some hints for marketing them, but from what I've heard from photographers his advice will lead you to fail before you start. The chapters on business are also horribly outdated and you could find more and better information for free in blog posts today.

For what it's worth, I did enjoy his book on composition (having no previous knowledge), it's only this book in particular I didn't like.

2 of 2 people found this review helpful

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Very informative book

I enjoyed this book because it given me things to think about as I structure my business plan. This book focused on some key details that addressed the long term success of start photography as a business. I wish the book given so formulas on developing a pricing list.

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A++ AN ALL IN ONE PERFECT GUIDE

I really can't thank you enough for writing this book. It was short and to the point and is a perfect step by step guide. So perfect that it will be easy to go back and refresh on the information as needed. It like having a simple note book/cheat sheet in my pocket. Thank you.

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Great book for starters

This book gave me good ideas on what to do for the start up of my business. I recommend this to anyone who is about to begin the journey of starting a new business

0 of 1 people found this review helpful