• 谷田大輔が語る 体脂肪計タニタ経営の歩み その2コンセプト経営

  • By: 谷田 大輔
  • Narrated by: 谷田 大輔
  • Length: 19 mins

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谷田大輔が語る 体脂肪計タニタ経営の歩み その2コンセプト経営  By  cover art

谷田大輔が語る 体脂肪計タニタ経営の歩み その2コンセプト経営

By: 谷田 大輔
Narrated by: 谷田 大輔
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Publisher's summary

体脂肪計というヒット商品を生み、町工場から世界一へと成長をした株式会社タニタ。谷田大輔氏(前代表取締役社長)がタニタ経営の神髄を語るオーディオブックその2は「タニタのコンセプト経営」。アメリカに渡り各地を巡る中で出会った成功者の方々。その出会いで発見した「成功の法則」。これがタニタ経営にどのように活かされたのか?コンセプトを変えれば会社は大きく変わることができます。世界初の家庭用体脂肪計を生み出したコンセプト経営、その原点について語ります。コンセプトはどのように作るのか。そのヒントが見つかるかもしれません。
(C)2012 Pamlink Corp.

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