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Сначала спроси "Зачем?". Как настоящие лидеры мотивируют на свершения.
- Саймон Синек. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 18 mins
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Сначала спроси "Зачем?". Как настоящие лидеры мотивируют на свершения.
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Publisher's summary
Саймон Синек предлагает неожиданные ответы на вопрос "Как повысить уровень продаж и привлечь по-настоящему лояльных клиентов?". Его идеи помогут предпринимателям, менеджерам и маркетологам по-новому взглянуть на роль миссии компании в продвижении товаров и услуг.
- Из книги вы узнаетекак научиться вдохновлять людей и вести их за собой;
- как выдающиеся предприниматели изменили мир благодаря тому, что никогда не забывали о вопросе "Зачем?";
- как привлечь сотрудников, которые будут работать не ради денег, а ради результата;
- почему традиционные методы продвижения эффективны только в краткосрочной перспективе;
- как найти новый смысл в рутинных рабочих задачах - приходить в офис с радостью и возвращаться домой с чувством глубокого удовлетворения.
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