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Маркетинговый план на одной странице
- Аллан Диб. Ключевые идеи книги
- Narrated by: Татьяна Маерс
- Length: 34 mins
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Маркетинговый план на одной странице
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Publisher's summary
Аллан Диб написал книгу Маркетинговый план на одной странице, чтобы показать "кратчайший путь к деньгам". Главный секрет успешных и богатых заключается в том, что они умеют определять, какие действия приносят наибольшую выгоду в их бизнесе. Автор усовершенствовал принцип Парето, решив, что он немного устарел. Он применил принцип Парето к самому себе: умножил 80/20 на 80/20 и получил новое современное правило: 64/4, суть которого в том, что 4% усилий приносят 64% прибыли. Таким образом, можно работать в 25 раз меньше, а прибыль снизится всего на треть! Одной из точек приложения усилий в бизнесе автор считает маркетинг: улучшив это направление всего на 10%, можно получить эффект многократного увеличения прибыли. Одностраничный маркетинговый план состоит всего из девяти разделов, и его можно составить всего за полчаса.
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