Behavioral Psychology Marketing
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- De: Melina Palmer
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Versión completa
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good ideas, but felt like a collection of tweets
- De J. Cabral en 03-02-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Fecha de lanzamiento: 05-11-21
- Idioma: Inglés
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- De: David Orrell
- Narrado por: Al Kessel
- Duración: 5 h y 45 m
- Versión completa
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For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.
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Narrator is hard to listen to
- De Amanda en 06-29-21
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrado por: Al Kessel
- Serie: Hot Science Series
- Duración: 5 h y 45 m
- Fecha de lanzamiento: 06-29-21
- Idioma: Inglés
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For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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The Psychology of an Investor
- The Psychology of an Investor in the Financial Market and Tactics, Analysis and Strategies to Improve Your Investment Skills
- De: Gregory Alan Thornhill
- Narrado por: Virtual Voice
- Duración: 55 m
- Versión completa
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In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.
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The Psychology of an Investor
- The Psychology of an Investor in the Financial Market and Tactics, Analysis and Strategies to Improve Your Investment Skills
- Narrado por: Virtual Voice
- Duración: 55 m
- Fecha de lanzamiento: 02-26-24
- Idioma: Inglés
- In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several ...
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- De: Stephen Wendel
- Narrado por: Danny Hughes
- Duración: 12 h y 46 m
- Versión completa
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Good information but…
- De Consumer Expert! en 07-27-23
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrado por: Danny Hughes
- Duración: 12 h y 46 m
- Fecha de lanzamiento: 07-25-23
- Idioma: Inglés
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- De: Robert J. Shiller
- Narrado por: Susan Osman, Robert J. Shiller - introduction
- Duración: 11 h y 7 m
- Versión completa
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Such boring narration (returned)
- De William J Brown en 10-08-19
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrado por: Susan Osman, Robert J. Shiller - introduction
- Duración: 11 h y 7 m
- Fecha de lanzamiento: 10-01-19
- Idioma: Inglés
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- De: John A. List
- Narrado por: Will Damron
- Duración: 8 h y 26 m
- Versión completa
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Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess.
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Awefully stupid book
- De Jinru Li en 09-04-22
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Narrado por: Will Damron
- Duración: 8 h y 26 m
- Fecha de lanzamiento: 02-01-22
- Idioma: Inglés
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Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale....
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- De: David Orrell
- Narrado por: Dan Bottomley
- Duración: 4 h y 48 m
- Versión completa
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrado por: Dan Bottomley
- Serie: Hot Science Series
- Duración: 4 h y 48 m
- Fecha de lanzamiento: 11-01-21
- Idioma: Inglés
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- De: Allen P. Adamson
- Narrado por: Alan Carlson
- Duración: 7 h y 18 m
- Versión completa
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Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- Narrado por: Alan Carlson
- Duración: 7 h y 18 m
- Fecha de lanzamiento: 06-27-23
- Idioma: Inglés
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Reimagine your brand, company, or idea through the lens of consumer experience....
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- De: Kay-Yut Chen, Marina Krakovsky
- Narrado por: Don Hagen
- Duración: 9 h y 15 m
- Versión completa
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Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- Narrado por: Don Hagen
- Duración: 9 h y 15 m
- Fecha de lanzamiento: 11-30-10
- Idioma: Inglés
- Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream....
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Beyond the Bull: Mastering Risk and Investor Psychology
- De: Charles Payne
- Narrado por: Virtual Voice
- Duración: 24 m
- Versión completa
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Explore the unseen forces shaping investment outcomes. From managing market risks to understanding the intricacies of investor psychology, this guide empowers you to navigate the volatile world of finance with confidence. Learn effective risk management techniques, uncover behavioral biases, and unlock the keys to disciplined investing for long-term success.
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Beyond the Bull: Mastering Risk and Investor Psychology
- Narrado por: Virtual Voice
- Duración: 24 m
- Fecha de lanzamiento: 04-25-24
- Idioma: Inglés
- Explore the unseen forces shaping investment outcomes. From managing market risks to understanding the intricacies of investor psychology, this ...
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- De: Shane O'Mara
- Narrado por: Mike Cooper
- Duración: 6 h y 51 m
- Versión completa
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrado por: Mike Cooper
- Duración: 6 h y 51 m
- Fecha de lanzamiento: 05-04-21
- Idioma: Inglés
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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