Showing results by author "Eddie Yoon"

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    • 555: What Superconsumers Can Teach You

    • By: Sarah Green Carmichael, Eddie Yoon
    • Length: 18 mins
    • Original Recording
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    Eddie Yoon, author of "Superconsumers" and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products and attract new customers.

    Regular price: $0.00

    • The Billion-Dollar Opportunity in Single-Serve Food

    • By: Eddie Yoon, Michelle Stacy
    • Narrated by: Fleet Cooper
    • Length: 6 mins
    • Unabridged
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    Imagine being able to buy one medallion of Kobe steak. Or perhaps two single servings of pasta, because you like angel hair and your significant other likes rigatoni? The single-serve experience is a powerful intersection of great business (higher margins, incremental sales) and increased consumer benefits (more choice, more customization). For businesses, this is a huge opportunity for growth.

    Regular price: $3.95

    • Superconsumers

    • A Simple, Speedy, and Sustainable Path to Superior Growth
    • By: Eddie Yoon
    • Narrated by: Chris Sorensen
    • Length: 4 hrs and 14 mins
    • Unabridged
    • Overall
      4 out of 5 stars 4
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      4 out of 5 stars 4
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      4 out of 5 stars 4

    Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

    • 3 out of 5 stars
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    • By Amazon Customer on 06-03-18
    • A Simple, Speedy, and Sustainable Path to Superior Growth
    • By: Eddie Yoon
    • Narrated by: Chris Sorensen
    • Length: 4 hrs and 14 mins
    • Release date: 05-05-17
    • 4 out of 5 stars 4 ratings

    Regular price: $17.49