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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- Narrado por: Jason DeFillippo
- Duración: 52 m
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The 8 Category Levers
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Resumen del Editor
What happens when you take management principles and run them through the category design lens?
What happens when you think about every function in your company and ask, “How is this function helping us design and dominate our category?”
Well...The way you think about each function changes.
One of the big mistakes people make is that they think of category design as some kind of marketing exercise.
When really, category creation, and category design have to do with the entire company. When you can view each of these different levers within your business through a category lens, you can achieve radical differentiation by implementing category design thinking on a 360-degree level.
In this audiobook, you will learn:
- The eight levers of category differentiation, and how each one of them works.
- Why price, branding, and manufacturing are overrated differentiation levers, and which ones you should be focused on improving instead.
- How Royal Canin has grown the pet food category and stolen market share from Hill’s by pushing and pulling multiple category levers.
- How Amazon has turned expenses into revenue streams and achieved an unparalleled level of category differentiation.
And much more!
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
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The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
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General4.5 out of 5 stars 5,777
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Narración:5 out of 5 stars 5,087
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Historia4.5 out of 5 stars 5,044
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 8,212
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Narración:4.5 out of 5 stars 7,073
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Historia4.5 out of 5 stars 7,041
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,559
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Narración:5 out of 5 stars 3,068
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Historia5 out of 5 stars 3,052
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
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General5 out of 5 stars 3,112
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Narración:4.5 out of 5 stars 2,607
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Historia5 out of 5 stars 2,572
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
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General4.5 out of 5 stars 1,163
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Narración:4.5 out of 5 stars 1,127
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Historia4 out of 5 stars 1,126
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
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Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 5,704
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Narración:5 out of 5 stars 5,027
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Historia4.5 out of 5 stars 5,024
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 8 h y 56 m
- Versión completa
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General4 out of 5 stars 1,785
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Narración:4.5 out of 5 stars 1,616
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Historia4 out of 5 stars 1,614
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
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1 out of 5 stars
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really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
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General5 out of 5 stars 18,791
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Narración:5 out of 5 stars 16,169
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Historia5 out of 5 stars 16,029
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- De: Patrick M. Lencioni
- Narrado por: Stephen Hoye
- Duración: 5 h y 3 m
- Versión completa
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General4.5 out of 5 stars 6,444
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Narración:4.5 out of 5 stars 5,520
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Historia4.5 out of 5 stars 5,496
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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3 out of 5 stars
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Lot of talk about a simple concept
- De Andrea en 09-05-16
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
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General4 out of 5 stars 398
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Narración:4 out of 5 stars 381
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Historia4 out of 5 stars 381
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
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Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
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The Complete Book of Five Rings
- De: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrado por: Brian Nishii
- Duración: 5 h y 3 m
- Versión completa
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General4.5 out of 5 stars 4,022
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Narración:4.5 out of 5 stars 3,382
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Historia4.5 out of 5 stars 3,356
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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5 out of 5 stars
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Best translation I have encountered.
- De DW en 05-27-16
De: Miyamoto Musashi, y otros
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- De: Tim Ferriss
- Narrado por: Ray Porter, Kaleo Griffith, Tim Ferriss, y otros
- Duración: 22 h y 41 m
- Versión completa
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General4.5 out of 5 stars 3,853
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Narración:4.5 out of 5 stars 3,233
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Historia4.5 out of 5 stars 3,208
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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3 out of 5 stars
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If I could sum it up: too much of a good thing
- De Brian Sachetta en 06-08-20
De: Tim Ferriss
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Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- De: Gino Wickman, Mark C. Winters
- Narrado por: Mark C. Winters
- Duración: 4 h y 26 m
- Versión completa
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General4.5 out of 5 stars 1,930
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Narración:4.5 out of 5 stars 1,593
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Historia4.5 out of 5 stars 1,579
Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
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4 out of 5 stars
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Real world advice
- De Ricci El Idrissi en 09-05-16
De: Gino Wickman, y otros
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Girl, Stop Apologizing (Audible Exclusive Edition)
- A Shame-Free Plan for Embracing and Achieving Your Goals
- De: Rachel Hollis
- Narrado por: Rachel Hollis
- Duración: 8 h y 10 m
- Versión completa
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General4.5 out of 5 stars 20,573
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Narración:4.5 out of 5 stars 17,735
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Historia4.5 out of 5 stars 17,608
Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough. In Girl, Stop Apologizing, number-one New York Times best-selling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people - whether as wife, mother, daughter, or employee....
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1 out of 5 stars
-
girl, listen.
- De Johanna en 03-08-19
De: Rachel Hollis
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Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
- Versión completa
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General5 out of 5 stars 2,435
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Narración:5 out of 5 stars 2,046
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Historia5 out of 5 stars 2,030
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
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- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
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