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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Narrado por: Jason DeFillippo
- Duración: 54 m
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Resumen del Editor
What separates content that gets read, shared, bookmarked, and favorited versus content that falls on deaf ears?
Why is it that some digital creators can build email lists in the hundreds of thousands, even millions of subscribers, while multibillion-dollar companies with all the resources in the world struggle to build and engage readers via their company newsletter?
In this mini-book, the Category Pirates—Christopher Lochhead, Eddie Yoon, and Nicolas Cole—reveal the seven strategies creators, writers, marketers, entrepreneurs, and companies can use to differentiate their content (and how Category Pirates became one of the top 10 most-read paid business newsletters on all of Substack in less than a year). Differentiation is not about short-term growth hacks, social media marketing tactics, or viral tricks. True content differentiation is about providing readers with a different lens through which they see the world.
In this “mini-book” you will learn:
- The seven ways creators and companies can differentiate their content.
- How, if you aren’t going to be an original content creator, you should be a high-value curator.
- The importance of not confusing “length” and word count with value.
- How to write with courage, and say what no one else is willing to say (yet).
- Three actionable steps to providing readers with new, fresh, differentiated thinking.
- And how to craft a radically different Point of View.
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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Dotcom Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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General5 out of 5 stars 1,065
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Narración:5 out of 5 stars 851
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Historia5 out of 5 stars 847
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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General4 out of 5 stars 93
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Narración:4 out of 5 stars 81
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Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
Las personas que vieron esto también vieron...
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Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
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General4.5 out of 5 stars 12
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Narración:4.5 out of 5 stars 11
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Historia4.5 out of 5 stars 11
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
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4 out of 5 stars
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A fresh take brought down by hacky self-promotion
- De Reviewer en 12-09-23
De: Category Pirates, y otros
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
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General5 out of 5 stars 8
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Narración:5 out of 5 stars 6
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Historia5 out of 5 stars 6
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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4 out of 5 stars
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Sort of a Handbook
- De Sean en 08-22-23
De: Category Pirates, y otros
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 22 m
- Versión completa
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General4 out of 5 stars 3
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Narración:3.5 out of 5 stars 3
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Historia3.5 out of 5 stars 3
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
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2 out of 5 stars
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Rehash of Snow Leopard. Don’t buy both.
- De Lawrence Bird en 05-20-23
De: Category Pirates, y otros
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Newsletter Ninja: How to Become an Author Mailing List Expert
- De: Tammi Labrecque
- Narrado por: Caroline Cole
- Duración: 3 h y 11 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4.5 out of 5 stars 80
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Historia4.5 out of 5 stars 78
Imagine having a large list of happy readers/listeners who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list - one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.
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5 out of 5 stars
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Creates An Unfair Advantage
- De Jaime D Buckley en 07-09-21
De: Tammi Labrecque
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One-Person Newsletter
- Your Blueprint for Building a Successful Six-Figure newsletter
- De: Craig Wallin
- Narrado por: Virtual Voice
- Duración: 4 h y 38 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Start Your Own Six-Figure Newsletter: A Step-by-Step Guide to Building a Profitable One-Person Newsletter This book is the ultimate guide to starting your six-figure newsletter from scratch, even without prior experience or technical skills. This book will teach you everything you need to know to build a successful and sustainable newsletter business, from finding your perfect niche, creating great content, and growing and monetizing your email list. In this book, you will learn: How to find your perfect niche, balancing your passion with profitability. How to build your newsletter using ...
De: Craig Wallin
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 8 h y 48 m
- Versión completa
-
General3 out of 5 stars 2
-
Narración:4 out of 5 stars 2
-
Historia2.5 out of 5 stars 2
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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2 out of 5 stars
-
Hateful book with no new information if you’ve read Blue Ocean Strategy
- De Anon en 05-23-23
De: Category Pirates, y otros
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Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 12
-
Narración:4.5 out of 5 stars 11
-
Historia4.5 out of 5 stars 11
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
-
4 out of 5 stars
-
A fresh take brought down by hacky self-promotion
- De Reviewer en 12-09-23
De: Category Pirates, y otros
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
-
General5 out of 5 stars 8
-
Narración:5 out of 5 stars 6
-
Historia5 out of 5 stars 6
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
-
4 out of 5 stars
-
Sort of a Handbook
- De Sean en 08-22-23
De: Category Pirates, y otros
-
Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 22 m
- Versión completa
-
General4 out of 5 stars 3
-
Narración:3.5 out of 5 stars 3
-
Historia3.5 out of 5 stars 3
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
-
2 out of 5 stars
-
Rehash of Snow Leopard. Don’t buy both.
- De Lawrence Bird en 05-20-23
De: Category Pirates, y otros
-
Newsletter Ninja: How to Become an Author Mailing List Expert
- De: Tammi Labrecque
- Narrado por: Caroline Cole
- Duración: 3 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 92
-
Narración:4.5 out of 5 stars 80
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Historia4.5 out of 5 stars 78
Imagine having a large list of happy readers/listeners who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list - one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.
-
5 out of 5 stars
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Creates An Unfair Advantage
- De Jaime D Buckley en 07-09-21
De: Tammi Labrecque
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One-Person Newsletter
- Your Blueprint for Building a Successful Six-Figure newsletter
- De: Craig Wallin
- Narrado por: Virtual Voice
- Duración: 4 h y 38 m
- Versión completa
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General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
Start Your Own Six-Figure Newsletter: A Step-by-Step Guide to Building a Profitable One-Person Newsletter This book is the ultimate guide to starting your six-figure newsletter from scratch, even without prior experience or technical skills. This book will teach you everything you need to know to build a successful and sustainable newsletter business, from finding your perfect niche, creating great content, and growing and monetizing your email list. In this book, you will learn: How to find your perfect niche, balancing your passion with profitability. How to build your newsletter using ...
De: Craig Wallin
-
The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 8 h y 48 m
- Versión completa
-
General3 out of 5 stars 2
-
Narración:4 out of 5 stars 2
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Historia2.5 out of 5 stars 2
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
-
2 out of 5 stars
-
Hateful book with no new information if you’ve read Blue Ocean Strategy
- De Anon en 05-23-23
De: Category Pirates, y otros
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 4
-
Narración:4.5 out of 5 stars 4
-
Historia4.5 out of 5 stars 4
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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4 out of 5 stars
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Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 1,195
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Narración:4.5 out of 5 stars 1,011
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Historia4.5 out of 5 stars 1,009
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 48 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.
De: Category Pirates, y otros
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Someday Is Today
- 22 Simple, Actionable Ways to Propel Your Creative Life
- De: Matthew Dicks
- Narrado por: Matthew Dicks
- Duración: 10 h y 23 m
- Versión completa
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General4.5 out of 5 stars 105
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Narración:4.5 out of 5 stars 89
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Historia4.5 out of 5 stars 89
Are you good at dreaming about what you’re going to accomplish “someday” but not good at finding the time and getting started? How will you actually make that decision and do it? The answer is this book, which offers proven, practical, and simple ways to turn random minutes throughout your days into pockets of productivity, and dreams into accomplishments. In addition to presenting his own winning strategies for getting from dreaming to doing, Matthew Dicks offers insights from a wide range of creative people on how to augment inspiration with motivation.
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1 out of 5 stars
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The hustle culture daily routine meme in book form, but the author is serious
- De Grant en 03-19-23
De: Matthew Dicks
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
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General5 out of 5 stars 18,263
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Narración:5 out of 5 stars 16,855
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Historia5 out of 5 stars 16,793
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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5 out of 5 stars
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Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
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General5 out of 5 stars 12,066
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Narración:5 out of 5 stars 10,277
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Historia4.5 out of 5 stars 10,206
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
Lo que los oyentes dicen sobre How to Write a Top 1% Business Newsletter
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Amazon Customer
- 12-23-23
Be actually different
This book isn’t going to knock your socks off with its prose or revolutionary new ideas. However, it will beat into your head what “being different” actually means and looks like with examples. Very clear, motivating, and informational. Would recommend.
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