Position Yourself or Be Positioned
The Personal Category Design Playbook
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Narrado por:
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Jason DeFillippo
Acerca de esta escucha
Human beings are not brands.
Listen closely...
Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.
Muhammad Ali is not a brand, he’s one of the greatest boxers and human rights activists to ever live.
Bill Gates is not a brand. He’s one of the greatest entrepreneurs in history.
None of these people became historical figures because they were known for being known. They mastered their craft, did something unique and different, provided immense value to the world, and then they became known as a byproduct of their work and their commitment to sharing their insights, perspectives, and talents with other people.
The unfortunate reality is that the term “personal branding” gets people’s heads confused.
In this “mini-book” you will learn:
- Why personal Category Design is the single point of failure for careers, creators, professionals of all sorts, and artists.
- The one thing that is going to determine your ability to land a life-changing opportunity—and it is not your title.
- How to earn a reputation by the category, the customers, and the ecosystem around you.
- How musicians like Dave Grohl, Bob Dylan, and Jay-Z carved out their own personal Category Design.
- The steps to becoming known for a new and differentiated niche you own.
Jam-packed with valuable insights and actionable steps, this “mini-book” will share what can you be legendary at that creates significant value for others.
©2021 Category Pirates (P)2022 Category PiratesLos oyentes también disfrutaron...
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One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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General5 out of 5 stars 12
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5 out of 5 stars
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General5 out of 5 stars 2
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Historia5 out of 5 stars 2
One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
De: Category Pirates, y otros
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
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De: Category Pirates, y otros
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- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
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- Versión completa
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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Historia5 out of 5 stars 1
Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
De: Category Pirates, y otros
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The Lightning Strike Strategy
- How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h y 13 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.
De: Category Pirates, y otros
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 5 m
- Versión completa
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General3 out of 5 stars 2
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Narración:3.5 out of 5 stars 2
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Historia3 out of 5 stars 2
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.
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5 out of 5 stars
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Love the book!
- De Amazon Customer en 01-28-24
De: Category Pirates, y otros
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 22 m
- Versión completa
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General3.5 out of 5 stars 5
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Narración:4 out of 5 stars 5
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Historia3.5 out of 5 stars 5
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
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5 out of 5 stars
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Excellent
- De dragonfly9 en 07-06-24
De: Category Pirates, y otros