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Position Yourself or Be Positioned
- The Personal Category Design Playbook
- Narrado por: Jason DeFillippo
- Duración: 48 m
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Resumen del Editor
Human beings are not brands.
Listen closely...
Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.
Muhammad Ali is not a brand, he’s one of the greatest boxers and human rights activists to ever live.
Bill Gates is not a brand. He’s one of the greatest entrepreneurs in history.
None of these people became historical figures because they were known for being known. They mastered their craft, did something unique and different, provided immense value to the world, and then they became known as a byproduct of their work and their commitment to sharing their insights, perspectives, and talents with other people.
The unfortunate reality is that the term “personal branding” gets people’s heads confused.
In this “mini-book” you will learn:
- Why personal Category Design is the single point of failure for careers, creators, professionals of all sorts, and artists.
- The one thing that is going to determine your ability to land a life-changing opportunity—and it is not your title.
- How to earn a reputation by the category, the customers, and the ecosystem around you.
- How musicians like Dave Grohl, Bob Dylan, and Jay-Z carved out their own personal Category Design.
- The steps to becoming known for a new and differentiated niche you own.
Jam-packed with valuable insights and actionable steps, this “mini-book” will share what can you be legendary at that creates significant value for others.
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Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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The Education of Millionaires
- It's Not What You Think and It's Not Too Late
- De: Michael Ellsberg
- Narrado por: Erik Synnestvedt
- Duración: 9 h y 42 m
- Versión completa
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General4.5 out of 5 stars 334
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Narración:4 out of 5 stars 286
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Historia4.5 out of 5 stars 282
The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
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3 out of 5 stars
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I can't get past the introduction
- De DaveO en 01-30-13
De: Michael Ellsberg
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
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General4 out of 5 stars 321
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Narración:4.5 out of 5 stars 280
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Historia4 out of 5 stars 276
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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5 out of 5 stars
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Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
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Expert Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
- Versión completa
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General5 out of 5 stars 895
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Narración:5 out of 5 stars 759
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Historia5 out of 5 stars 754
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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The New Entrepreneurz
- Changing the Way You Play Life
- De: Ronen Gafni, Simcha Gluck
- Narrado por: Simcha Gluck
- Duración: 5 h y 37 m
- Versión completa
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General4.5 out of 5 stars 35
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Narración:4.5 out of 5 stars 32
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Historia4.5 out of 5 stars 32
The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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5 out of 5 stars
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A positive philosophy for life and business
- De Nigel en 03-05-15
De: Ronen Gafni, y otros
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Midas Touch
- Why Some Entrepreneurs Get Rich - and Why Most Don't
- De: Robert T. Kiyosaki, Donald J. Trump
- Narrado por: John Dossett, Skipp Sudduth
- Duración: 7 h y 42 m
- Versión completa
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General4.5 out of 5 stars 1,098
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Narración:4.5 out of 5 stars 928
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Historia4.5 out of 5 stars 930
In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.
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4 out of 5 stars
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Nothing New - But Great Motivational Speakers
- De Chad en 07-02-12
De: Robert T. Kiyosaki, y otros
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- De: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, y otros
- Narrado por: Michael Parrish DuDell
- Duración: 6 h y 5 m
- Versión completa
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General4 out of 5 stars 1,485
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Narración:4 out of 5 stars 1,271
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Historia4 out of 5 stars 1,268
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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2 out of 5 stars
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Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
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The Nuclear Effect
- The 6 Pillars of Building a 7+ Figure Online Business
- De: Scott Oldford
- Narrado por: Gary Tiedemann
- Duración: 6 h y 3 m
- Versión completa
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General4.5 out of 5 stars 105
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Narración:4.5 out of 5 stars 89
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Historia4.5 out of 5 stars 88
In The Nuclear Effect, Scott Oldford shows you how to scale a profitable, multimillion-dollar business and keep the money you make. By following Scott’s six pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
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5 out of 5 stars
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Really enjoyed it
- De Blake O en 10-29-20
De: Scott Oldford
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
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General4.5 out of 5 stars 1,183
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Narración:4.5 out of 5 stars 998
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Historia4.5 out of 5 stars 990
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- De: Bryan Franklin, Michael Ellsberg
- Narrado por: Tim Andres Pabon
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 85
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Narración:4.5 out of 5 stars 72
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Historia4.5 out of 5 stars 71
Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
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5 out of 5 stars
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Great Paradigm Shift For Me...
- De Brad Spencer en 07-01-16
De: Bryan Franklin, y otros
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One Big Thing
- Discovering What You Were Born to Do
- De: Phil Cooke
- Narrado por: Phil Cooke
- Duración: 3 h y 25 m
- Versión completa
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General4.5 out of 5 stars 50
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Narración:4.5 out of 5 stars 42
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Historia4 out of 5 stars 40
Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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5 out of 5 stars
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One Big Question
- De RayChu en 09-03-13
De: Phil Cooke
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 993
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Narración:4.5 out of 5 stars 867
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Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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The Commitment Engine
- Making Work Worth It
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 36
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Narración:4.5 out of 5 stars 28
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Historia4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
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General4 out of 5 stars 191
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Narración:4.5 out of 5 stars 160
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Historia4.5 out of 5 stars 163
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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1 out of 5 stars
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Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
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Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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General4 out of 5 stars 503
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Narración:4 out of 5 stars 411
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Historia4 out of 5 stars 407
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- De: Susie Moore
- Narrado por: Sandy Rustin
- Duración: 4 h y 26 m
- Versión completa
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General4.5 out of 5 stars 94
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Narración:5 out of 5 stars 80
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Historia4.5 out of 5 stars 78
Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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5 out of 5 stars
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Life changing book for everyone
- De Anonymous User en 12-06-19
De: Susie Moore