DAM the Demand
How to Redesign Your Category and Take 76% of the Market
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Narrado por:
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Christopher Lochhead
Acerca de esta escucha
Most businesses fight for demand.
From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times).
And in doing so, we unconsciously submit to someone else’s rules.
In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.
There’s just one problem.
Businesses that compete for demand fall into product comparison conversations—often in categories with existing leaders.
These people are not Pirates.
In this “mini-book” you will learn:
- A proven method for introducing customers, consumers, and users to your new category of product, service, or idea.
- How to strategically use language to move people’s thinking from the way it is (or used to be) to the new and different way you are inventing.
- A step-by-step guide for naming your product, service, or idea so customers immediately “get it”.
- How Peloton successfully “DAMed the Demand” and created a new category of spin classes “from home”.
- And more.
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is an in-depth look at one of the most powerful business and marketing strategies out there—and a crucial component to creating a new category in the world.
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Historia3 out of 5 stars 2
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.
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5 out of 5 stars
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Love the book!
- De Amazon Customer en 01-28-24
De: Category Pirates, y otros
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 48 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.
De: Category Pirates, y otros