-
The Lightning Strike Strategy
- How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
- Narrado por: Jason DeFillippo
- Duración: 1 h y 13 m
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The Lightning Strike Strategy
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Listen to the way most CMOs talk about their budget, and what you’ll hear is:
“I’m not sure that’s in my budget.”
As a result, most marketing budgets get treated like a service bureau, where everyone in the company gets a say as to where money should be spent. The result? “Peanut butter marketing” that gets spread around equally, yielding little to no meaningful results for the company.
Want to know how legendary CMOs create annual marketing plans that make a huge difference in the marketplace?
In this audiobook, you will learn:
- Why the CMO needs to build a legendary relationship with the CFO (and the marketing and finance departments need to work together).
- How to throttle your marketing budget at the end of every quarter.
- Why reach and frequency marketing strategies don’t work, and the reason companies should operate on a two to three times per year lightning strike marketing model.
- How Hershey, Macy’s, Apple, Chegg, and Amazon have executed some of the greatest lightning strike marketing campaigns in history.
And much more!
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 993
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Narración:4.5 out of 5 stars 867
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Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 1,196
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Narración:4.5 out of 5 stars 1,012
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Historia4.5 out of 5 stars 1,010
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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4 out of 5 stars
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
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General4.5 out of 5 stars 1,183
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Narración:4.5 out of 5 stars 998
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Historia4.5 out of 5 stars 990
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- De: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, y otros
- Narrado por: Michael Parrish DuDell
- Duración: 6 h y 5 m
- Versión completa
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General4 out of 5 stars 1,485
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Narración:4 out of 5 stars 1,271
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Historia4 out of 5 stars 1,268
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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2 out of 5 stars
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Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
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Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 163
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Narración:4.5 out of 5 stars 102
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Historia4.5 out of 5 stars 103
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Versión completa
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General4.5 out of 5 stars 1,036
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Narración:4.5 out of 5 stars 902
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Historia4.5 out of 5 stars 892
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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5 out of 5 stars
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Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
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The Star Principle
- How It Can Make You Rich
- De: Richard Koch
- Narrado por: Richard Aspel
- Duración: 7 h y 8 m
- Versión completa
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General4.5 out of 5 stars 130
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Narración:4.5 out of 5 stars 100
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Historia4.5 out of 5 stars 103
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
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5 out of 5 stars
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Makes perfect sense
- De Lorcan McNeela en 10-28-14
De: Richard Koch
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 173
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Narración:4.5 out of 5 stars 158
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Historia4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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General3.5 out of 5 stars 128
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Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- De: Jeff Lawson
- Narrado por: Jeff Lawson
- Duración: 9 h y 1 m
- Versión completa
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General4.5 out of 5 stars 376
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Narración:5 out of 5 stars 302
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Historia4.5 out of 5 stars 301
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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2 out of 5 stars
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Two and Half Stars
- De Anonymous User en 12-16-21
De: Jeff Lawson
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
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General5 out of 5 stars 93
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Narración:5 out of 5 stars 77
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Historia5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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1 out of 5 stars
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10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- De: Leonard C. Green, Paul B. Brown
- Narrado por: Leonard C. Green, Tim Andres Pabon
- Duración: 5 h y 16 m
- Versión completa
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General4.5 out of 5 stars 29
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Narración:4.5 out of 5 stars 24
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Historia4.5 out of 5 stars 25
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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3 out of 5 stars
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Need a narrator who is not phlegmy
- De Leo en 01-19-18
De: Leonard C. Green, y otros
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- De: Jeffrey Bussgang
- Narrado por: Ramon De Ocampo
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 159
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Narración:4.5 out of 5 stars 127
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Historia4.5 out of 5 stars 127
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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5 out of 5 stars
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slow in beginning but gets really good
- De Diana en 04-11-19
De: Jeffrey Bussgang