The Lightning Strike Strategy
How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
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The Lightning Strike Strategy
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Narrado por:
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Jason DeFillippo
Acerca de esta escucha
Listen to the way most CMOs talk about their budget, and what you’ll hear is:
“I’m not sure that’s in my budget.”
As a result, most marketing budgets get treated like a service bureau, where everyone in the company gets a say as to where money should be spent. The result? “Peanut butter marketing” that gets spread around equally, yielding little to no meaningful results for the company.
Want to know how legendary CMOs create annual marketing plans that make a huge difference in the marketplace?
In this audiobook, you will learn:
- Why the CMO needs to build a legendary relationship with the CFO (and the marketing and finance departments need to work together).
- How to throttle your marketing budget at the end of every quarter.
- Why reach and frequency marketing strategies don’t work, and the reason companies should operate on a two to three times per year lightning strike marketing model.
- How Hershey, Macy’s, Apple, Chegg, and Amazon have executed some of the greatest lightning strike marketing campaigns in history.
And much more!
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.
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- Narrado por: Jason DeFillippo
- Duración: 48 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.
De: Christopher Lochhead, y otros
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 5 m
- Versión completa
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General3 out of 5 stars 2
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Narración:3.5 out of 5 stars 2
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Historia3 out of 5 stars 2
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.
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5 out of 5 stars
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Love the book!
- De Amazon Customer en 01-28-24
De: Category Pirates, y otros
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 37 m
- Versión completa
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General5 out of 5 stars 1
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.
De: Category Pirates, y otros