-
No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- Narrado por: Christopher Lochhead
- Duración: 1 h y 5 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
No Ocean Strategy
Compra ahora por US$6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
-
General5 out of 5 stars 8
-
Narración:5 out of 5 stars 6
-
Historia5 out of 5 stars 6
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
-
4 out of 5 stars
-
Sort of a Handbook
- De Sean en 08-22-23
De: Category Pirates, y otros
-
The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
De: Category Pirates, y otros
-
The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Christopher Lochhead
- Duración: 50 m
- Versión completa
-
General4.5 out of 5 stars 7
-
Narración:4 out of 5 stars 6
-
Historia4 out of 5 stars 6
Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.
De: Category Pirates, y otros
-
How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
De: Category Pirates, y otros
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 1,196
-
Narración:4.5 out of 5 stars 1,012
-
Historia4.5 out of 5 stars 1,010
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
5 out of 5 stars
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 4
-
Narración:4.5 out of 5 stars 4
-
Historia4.5 out of 5 stars 4
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
-
4 out of 5 stars
-
Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
-
General5 out of 5 stars 8
-
Narración:5 out of 5 stars 6
-
Historia5 out of 5 stars 6
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
-
4 out of 5 stars
-
Sort of a Handbook
- De Sean en 08-22-23
De: Category Pirates, y otros
-
The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
De: Category Pirates, y otros
-
The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Christopher Lochhead
- Duración: 50 m
- Versión completa
-
General4.5 out of 5 stars 7
-
Narración:4 out of 5 stars 6
-
Historia4 out of 5 stars 6
Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.
De: Category Pirates, y otros
-
How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
De: Category Pirates, y otros
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 1,196
-
Narración:4.5 out of 5 stars 1,012
-
Historia4.5 out of 5 stars 1,010
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
5 out of 5 stars
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 4
-
Narración:4.5 out of 5 stars 4
-
Historia4.5 out of 5 stars 4
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
-
4 out of 5 stars
-
Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
-
Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 12
-
Narración:4.5 out of 5 stars 11
-
Historia4.5 out of 5 stars 11
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
-
4 out of 5 stars
-
A fresh take brought down by hacky self-promotion
- De Reviewer en 12-09-23
De: Category Pirates, y otros
-
Zero to One
- Notes on Startups, or How to Build the Future
- De: Peter Thiel, Blake Masters
- Narrado por: Blake Masters
- Duración: 4 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 23,978
-
Narración:4.5 out of 5 stars 19,939
-
Historia4.5 out of 5 stars 19,844
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
4 out of 5 stars
-
Seems Insightful Until You Think A Little Deeper
- De Mark Brandon en 10-31-14
De: Peter Thiel, y otros
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- De: Jim Collins
- Narrado por: Jim Collins
- Duración: 10 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 17,389
-
Narración:4.5 out of 5 stars 14,300
-
Historia4.5 out of 5 stars 14,203
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
3 out of 5 stars
-
Good info, over-the-top narration
- De Anaxamaxan en 08-31-10
De: Jim Collins
-
Bold
- How to Go Big, Make Bank, and Better the World
- De: Peter H. Diamandis, Steven Kotler
- Narrado por: Steven Kotler
- Duración: 9 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 3,647
-
Narración:4.5 out of 5 stars 3,100
-
Historia4.5 out of 5 stars 3,081
Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.
-
5 out of 5 stars
-
The Best Book for Exponential Entrepreneurs
- De Sean en 02-17-15
De: Peter H. Diamandis, y otros
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- De: Jay Samit
- Narrado por: Jay Samit
- Duración: 8 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 1,569
-
Narración:4.5 out of 5 stars 1,375
-
Historia4.5 out of 5 stars 1,365
Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve and profitable. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level. By challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries, anyone can achieve success and lasting prosperity.
-
2 out of 5 stars
-
Nothing wrong with his take on entrepreneurship
- De Oliver Nielsen en 09-13-15
De: Jay Samit
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- De: Jeff Bezos, Walter Isaacson - introduction
- Narrado por: L. J. Ganser
- Duración: 8 h y 55 m
- Versión completa
-
General4 out of 5 stars 589
-
Narración:4.5 out of 5 stars 494
-
Historia4 out of 5 stars 493
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
5 out of 5 stars
-
Do the right thing.
- De FULL Creative en 12-06-20
De: Jeff Bezos, y otros
-
A New Way to Think
- Your Guide to Superior Management Effectiveness
- De: Roger L. Martin
- Narrado por: Stephen R. Thorne
- Duración: 7 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 93
-
Narración:4.5 out of 5 stars 80
-
Historia4.5 out of 5 stars 80
Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.
-
4 out of 5 stars
-
Okay… a lot of people culture from the early 2010’s
- De Thammy M. en 06-03-23
De: Roger L. Martin
-
Do More Faster
- TechStars Lessons to Accelerate Your Startup
- De: Brad Feld, David Cohen
- Narrado por: Sean Pratt
- Duración: 7 h y 49 m
- Versión completa
-
General4 out of 5 stars 531
-
Narración:4 out of 5 stars 437
-
Historia4 out of 5 stars 438
It is a cold, hard fact of business life that most startups fail. Even many of those entrepreneurs who ultimately succeed have stories of personal challenges, unsuccessful companies, and difficulties along the way. The founders of TechStars, a mentorship-driven startup accelerator, have worked with entrepreneurs and companies over the past twenty-five years, and have seen a number of the same issues come up again and again.
-
1 out of 5 stars
-
Not worth the time
- De Rick en 01-30-14
De: Brad Feld, y otros
-
Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- De: Daniel Priestley
- Narrado por: Daniel Priestley
- Duración: 6 h y 33 m
- Versión completa
-
General5 out of 5 stars 172
-
Narración:5 out of 5 stars 144
-
Historia4.5 out of 5 stars 144
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
-
5 out of 5 stars
-
Immediately implementing ideas in a new project
- De C.J. Johnson en 02-14-24
De: Daniel Priestley
-
The Bezos Letters
- 14 Principles to Grow Your Business like Amazon
- De: Steve Anderson, Karen Anderson
- Narrado por: Steve Anderson
- Duración: 6 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 245
-
Narración:4.5 out of 5 stars 201
-
Historia4.5 out of 5 stars 196
Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.
-
5 out of 5 stars
-
This book is GOLD
- De Anonymous User en 01-06-24
De: Steve Anderson, y otros
-
Make Elephants Fly
- The Process of Radical Innovation
- De: Steven S. Hoffman
- Narrado por: Dan Woren
- Duración: 10 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 57
-
Narración:5 out of 5 stars 48
-
Historia4.5 out of 5 stars 47
Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.
-
5 out of 5 stars
-
A must for any entrepreneurial collection!
- De M. Goode en 07-07-21
-
Masters of Scale
- Surprising Truths from the World's Most Successful Entrepreneurs
- De: Reid Hoffman, June Cohen, Deron Triff
- Narrado por: William DeMeritt, Reid Hoffman
- Duración: 9 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 336
-
Narración:4.5 out of 5 stars 287
-
Historia4.5 out of 5 stars 284
Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.
-
1 out of 5 stars
-
It's not a book it's meandering excrement
- De ashtor llc en 06-05-22
De: Reid Hoffman, y otros
Resumen del Editor
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging.
More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems. The book assumes the ocean. The book assumes incumbents are the ones that create new categories. The book assumes blue oceans are not about technology innovation. The book assumes superconsumers and data flywheels play a limited role in category domination. The book assumes category leadership is about product and company design, not the ability to create and design categories.
In this “mini-book” you will learn:
- No Ocean Strategy, and why it’s important to reject the premise (“An ocean exists”) when innovating.
- The dangers of thinking while remaining anchored to the past (the legacy category).
- Why legendary creators, entrepreneurs, artists, executives, and investors do not start with “the ocean” (a.k.a.: the category as it exists today)—and how they instead stand in the future and pull the present in their direction.
- The (misunderstood) story of Cirque du Soleil, and how they did not “reinvent the circus” but rather invented a whole new category of theatrical art.
- Why the phrase “stand apart from the competition” is flawed from the beginning.
- And more
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” reveals why it’s so much more important to create net-new ocean territory.
Relacionado con este tema
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 1,196
-
Narración:4.5 out of 5 stars 1,012
-
Historia4.5 out of 5 stars 1,010
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
5 out of 5 stars
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General4 out of 5 stars 118
-
Narración:4 out of 5 stars 98
-
Historia4 out of 5 stars 97
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
2 out of 5 stars
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- De: Jim Collins
- Narrado por: Jim Collins
- Duración: 10 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 17,389
-
Narración:4.5 out of 5 stars 14,300
-
Historia4.5 out of 5 stars 14,203
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
3 out of 5 stars
-
Good info, over-the-top narration
- De Anaxamaxan en 08-31-10
De: Jim Collins
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 90
-
Narración:4.5 out of 5 stars 80
-
Historia4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 1,196
-
Narración:4.5 out of 5 stars 1,012
-
Historia4.5 out of 5 stars 1,010
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
5 out of 5 stars
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General4 out of 5 stars 118
-
Narración:4 out of 5 stars 98
-
Historia4 out of 5 stars 97
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
2 out of 5 stars
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- De: Jim Collins
- Narrado por: Jim Collins
- Duración: 10 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 17,389
-
Narración:4.5 out of 5 stars 14,300
-
Historia4.5 out of 5 stars 14,203
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
3 out of 5 stars
-
Good info, over-the-top narration
- De Anaxamaxan en 08-31-10
De: Jim Collins
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 90
-
Narración:4.5 out of 5 stars 80
-
Historia4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Risky Is the New Safe
- De: Randy Gage
- Narrado por: Randy Gage
- Duración: 4 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 129
-
Narración:4.5 out of 5 stars 119
-
Historia4.5 out of 5 stars 118
Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
-
5 out of 5 stars
-
Very Enjoyable
- De Michael en 04-19-13
De: Randy Gage
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 62
-
Narración:4.5 out of 5 stars 51
-
Historia4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
very insightful...
- De Damien Baldwin en 08-19-15
De: Frans Johansson
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 26,913
-
Narración:4.5 out of 5 stars 22,860
-
Historia4.5 out of 5 stars 22,713
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General4 out of 5 stars 503
-
Narración:4 out of 5 stars 411
-
Historia4 out of 5 stars 407
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
1 out of 5 stars
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 173
-
Narración:4.5 out of 5 stars 158
-
Historia4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 80
-
Narración:4 out of 5 stars 74
-
Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
-
General4 out of 5 stars 235
-
Narración:4.5 out of 5 stars 71
-
Historia4 out of 5 stars 69
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
2 out of 5 stars
-
Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General3.5 out of 5 stars 128
-
Narración:4 out of 5 stars 53
-
Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
3 out of 5 stars
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 319
-
Narración:4.5 out of 5 stars 259
-
Historia4.5 out of 5 stars 258
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
1 out of 5 stars
-
Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 163
-
Narración:4.5 out of 5 stars 102
-
Historia4.5 out of 5 stars 103
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
4 out of 5 stars
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- De: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrado por: Eric Jason Martin
- Duración: 7 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 267
-
Narración:4.5 out of 5 stars 236
-
Historia4.5 out of 5 stars 235
What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
-
2 out of 5 stars
-
Assumes that machine learning will grow very slow
- De Nathan Burnham en 05-06-17
De: Malcolm Frank, y otros
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
- Versión completa
-
General4.5 out of 5 stars 57
-
Narración:4.5 out of 5 stars 45
-
Historia4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
5 out of 5 stars
-
Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
Lo que los oyentes dicen sobre No Ocean Strategy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Amazon Customer
- 01-28-24
Love the book!
Fellas,
Your points of view on category kings and design are absolutely amazing. Huge AHA moments after listening to this book! FIRE 🔥
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña