The Content Pyramid
The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
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Narrado por:
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Jason DeFillippo
Acerca de esta escucha
To listen to this “mini-book,” as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
There are five levels to becoming a legendary writer, creator, and “thought leader” in your field.
- Level 1: Consumption
- Level 2: Curation
- Level 3: Obvious Connection
- Level 4: Non-Obvious Connection
- Level 5: Category Creation
Unfortunately, most people who aspire to be a “thought leader” (by any definition of the term) struggle to make it past Levels 2 or 3 on The Content Pyramid. They mistake passionately sharing someone else’s ideas, or stating a “Blinding Glimpse of the Obvious,” for thought leadership.
Again, while this might be a terrific strategy for getting short-term likes, followers, and approval, there is a giant difference between Gary Vee and Nassim Nicholas Taleb. Because in order to be a “thought leader,” you must be willing to lead with your thoughts.
In this “mini-book” you will learn:
- How legendary writers, creators, entrepreneurs, executives, and industry thought leaders measure success and understand Category Design
- Why so many aspiring thought leaders don't actually “lead thoughts” in a different direction
- The number one mistake aspiring writers and creators make when trying to be thought leaders
- Why people consume empty intellectual calories and how to develop enriching content by creating your own category and becoming known for a niche you own
- Tips to apply the five levels of the Content Pyramid to become a legendary writer, creator, and “thought leader” in your field
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 8 h y 48 m
- Versión completa
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General3.5 out of 5 stars 3
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Narración:4.5 out of 5 stars 3
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Historia3.5 out of 5 stars 3
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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2 out of 5 stars
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Hateful book with no new information if you’ve read Blue Ocean Strategy
- De Anon en 05-23-23
De: Category Pirates, y otros
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 5 m
- Versión completa
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General3 out of 5 stars 2
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Narración:3.5 out of 5 stars 2
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Historia3 out of 5 stars 2
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.
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5 out of 5 stars
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Love the book!
- De Amazon Customer en 01-28-24
De: Category Pirates, y otros