Direct to Creator
The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
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Narrado por:
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Christopher Lochhead
Acerca de esta escucha
Business media “platforms” and social media platforms have a problem.
The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work.
But all that is changing.
Today, there are dozens of tools creators—ranging from writers to educators, artists, musicians, and beyond—can use to turn themselves and the content they create into independent businesses. As a result, the way creators think about, prioritize, use, and remain loyal to media and social platforms is changing.
And the legacy platforms are teetering.
In this audiobook, you will learn:
- How legacy media platforms have long taken advantage of digital creators, and how their neglect of the category has led to tremendous category violence.
- How Patreon, Cameo, Gumroad, Mighty Networks, Shopify, Substack, OnlyFans, and many more are changing the way creators make money—fostering direct relationships with customers and cutting out the middleman.
- Why business media (like Inc Magazine, Forbes, Fortune, etc.) are in trouble, and how their predatory business model has them all in a race to the bottom.
- And how, as a creator, you can be at the forefront of this new direct-to-creator movement to achieve independence and financial freedom for yourself, doing what you love.
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.
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