The Thank You Economy

De: Gary Vaynerchuk

Narrado por: Gary Vaynerchuk

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

Excellent insight, slow ending

The majority of the book had me hooked & provided wonderful insight. I recommend it especially to those who don't use social media and, well, probably don't even think about it. The author is the narrator, reading his own work passionately, which adds to any audiobook. The book could have been more consise, ommitting some of the many examples- where even the author's voice lost some of it's enthusiasm.

Even great in 2018

Such a thought provoking book. Had to pause several times just to take notes or let my brain wander off. Really great content.

love reading this over and over again

Gary as always delivers great content in this book. The only thing hes wrong about is that this book Will not self destruct. Caring about your customers will never go away or cease to be vitally important

Life changing.

This book has changed my life. It's so easy when Gary lays it out, I feel like I should have been doing this stuff my whole life. When I think back, every mentor I've loved has used these principles before Gary gave me a blueprint for it.

Exceptionally great book

The book held my interest the entire time. It was very relevant to marketing principles and business practices. A wealth of knowledge and insights were games.

Crazy true

I discovered Gary way to late for me to apply what he says at the begging of the social media craze but he offers very good and pertinent advice. Bravo

Must read!

Every business owner needs to read or listen to this book. The concepts are still more than relevant. Thanks Gary Vee!

Wall! What are you good for?

Any additional comments?

Thought-provoking and inspiring vision of a return to humanising business, and looks beyond the trite superficiality of all this social media stuff. "Wall!! What are you good for?"

Highly recommend the audiobook version over print: it is read by Gary V himself. We already know he is a great speaker, but the frequent off-script moments are priceless.

Practical advice for anyone in business

This should be mandatory reading for anyone who wants to be in business. Principals are still relevant and applicable six years after publishing.

Great book for any business owner or marketer.

Very insightful book. Help remind me the most importance of marketing. Definitely, a must read.