Start with Why 15th Anniversary Edition

How Great Leaders Inspire Everyone to Take Action

The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author

In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way— and it's the opposite of what everyone else does.

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it.

Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY.

With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.

the importance on recognizing the Why

A great listen narrated by the author. Understanding the WHY in any endeavor especially from a leadership role is critical

The core message is timeless

I reassessed my reasons for what I do, and my "elevator pitch is waaay better and resonates with others and myself better.

From Why Not to Why

This was the piece of the puzzle I'd been missing, I have always been a why person but I would think about t backwards, instead of the motivation or inspiration I'd ask "Why not do XYZ"

I was trying to force answers, but I was never responsible for finding them. My dream was to be a leader that inspires people so I can change the world. wow, it's crazy how a small shift makes a huge impact.

it's not my responsibility to innovate, though understanding WHY would tell me what to do and how to do it. 10/10

Inspiring

Best book about WHY. I hope there should be some examples about Toyota company because the founder of Toyota-Sakichi Toyoda also had the same principle.

Genuine insight!

Such a true and accurate view into what motivates great leaders and great companies. Planning to read this again and again.