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Publisher's Summary

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a third way that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it and apply it when it will give them a competitive advantage. This distinctive approach has three key elements:

  • It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive
  • The complementary innovations work together as a system to carry out a single strategy or purpose
  • Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way

In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

©2017 David C. Robertson (P)2017 Recorded Books

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Average Customer Ratings

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    5 out of 5 stars
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    5 out of 5 stars

Great content.

At first I simply couldn’t get into it but after driving in my car in traffic I began to grasp its content. It was very interesting for me at this time in my life as I have some big decisions to make and this book was enlightening because I felt I have found answers to the many questions I’ve had about marketing and running a business. It simplifies what I’ve long thought as dreadful and too much work.

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  • 10-10-18

A powerful concept spread a little thinly

The concept described in this book holds a lot of power and I am definitely utilising it in what I do, going forward. It’s a shame the real lessons in this book are spread so thinly. There’s a lot of repetition of stories and phrases. I got sick of listening to the narrator say ‘the third way’ quite quickly.

Again, the concepts described are solid, I just would have liked a bit more of a direct and detailed approach to explaining and exploring them. I’d prefer less time to be spent on case studies and repetition and more on detailing how to approach design, data, feedback and improvement.