Disciplined Entrepreneurship

By: Bill Aulet

Narrated by: Erik Synnestvedt

Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

©2013 Bill Aulet (P)2014 Gildan Media LLC

Evidence-based, structured approach

Well-thought out, clearly presented strategy, based on solid evidence. This author is an MIT professor and unlike "Lean Start-up" or other over-hyped books, he presents the full picture. The narrator sounds like an automated machine reader and nowhere near as charismatic as Bill Aulet in his YouTube videos, but the content is A+ so I gave the book the overall score of 5 stars.

Life changing

More than a guide to starting a business, this guide brings out the dormant entrepreneur in each reader

Essential

This is a meta-analysis of entrepreneurship molded into an easily digestible practical skills textbook. More useful than the college course I read it for tenfold.

THE BEST ENTREPRENEURSHIP BOOK I’VE EVER READ!!!

Hands down the best step by step book. The author did a great job a breaking complex topics down. I must say you need to read it several times as each step provided here has a lot of detail information. Highly recommend this book for anyone trying to start a company even without an idea yet.

Loved it.

Great book; will buy the print version is a reference. Extremely credible author. Includes many real world examples.