Disciplined Entrepreneurship

By: Bill Aulet

Narrated by: Erik Synnestvedt

Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

©2013 Bill Aulet (P)2014 Gildan Media LLC

Evidence-based, structured approach

Well-thought out, clearly presented strategy, based on solid evidence. This author is an MIT professor and unlike "Lean Start-up" or other over-hyped books, he presents the full picture. The narrator sounds like an automated machine reader and nowhere near as charismatic as Bill Aulet in his YouTube videos, but the content is A+ so I gave the book the overall score of 5 stars.

Essential

This is a meta-analysis of entrepreneurship molded into an easily digestible practical skills textbook. More useful than the college course I read it for tenfold.

THE BEST ENTREPRENEURSHIP BOOK I’VE EVER READ!!!

Hands down the best step by step book. The author did a great job a breaking complex topics down. I must say you need to read it several times as each step provided here has a lot of detail information. Highly recommend this book for anyone trying to start a company even without an idea yet.

Life changing

More than a guide to starting a business, this guide brings out the dormant entrepreneur in each reader

best book on entrepreneurship ever written

Any additional comments?

Without question the best book ever written on the topic of disciplined entrepreneurship to come from MIT. This insightful book comes with a free companion online course on EdX, and the opportunity to participate in a highly selective and immersive bootcamp run by Bill Aulet in Cambridge, MA. The bootcamp is the MIT course condensed into a one week period, where the brightest minds from over 30 countries converge, along with a roster of highly notable serial entrepreneurs and venture capitalists. Highly recommended!

Great for ideas assessment.

this book is great for assessing ideas but not for execution. you still have to read a lot more and do a lot more to execute a startup.

Great content. But unbearably irritating reader

The narrator has a very irritating speech pattern (or speech impediment) by squeezing out the last syllable of each sentence with a dip in tone and then sliding up the tone as a means of expressing the full stop of every sentence. Like squeezing out something at every sentence. Sorry Mr Synnestvelt, but clearly I’m not the only person who finds this very irritating. Maybe it’s a pattern learned in Virginia. Don’t know.

I’ll be asking for a refund and then I’ll buy the printed book.

Content is the best, most complete collection of tasks toward building a successfully startup that I’ve seen.

Loved it.

Great book; will buy the print version is a reference. Extremely credible author. Includes many real world examples.

Did not eat own dog food

From an academic perspective this book is OK. However, they clearly did not do any market research with regard to the narrator. The bad reviews are more than justified. It is impossible not to picture him sipping tea with a pinky in the air in his smoking jacket with his nose in the air as he weaves this yarn. Most hated things uttered “COCA”, “MVBP”, “Sensible Technologies”

Helpful, informative, and affirming

First listen through was helpful, informative, and affirming. The structure helps move through content clearly, and the many many case studies and concrete examples help flesh out the concepts. I can definitely see the value of engaging some of the more technical aspects of the content in text format instead of audio. I plan to listen through again alongside the text, especially to revisit each step in light of the whole now that I've engaged them each through the audiobook. I appreciate the author acknowledging that the steps should be seen as interconnected and interwoven, not merely sequential or a strict linear process, but encourages the audience to revisit the steps holistically.