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Subscription Marketing

Strategies for Nurturing Customers in a World of Churn
Narrated by: Anne Janzer
Length: 4 hrs and 37 mins
4.5 out of 5 stars (34 ratings)

Regular price: $14.95

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Publisher's Summary

You may not have noticed, but the world around you is switching to subscriptions.   

Have you changed your marketing practices to thrive in this new economy? 

Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.   

This audiobook is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:    

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses 
  • Real-world examples of effective value nurturing strategies 
  • A new chapter on the risks and challenges of subscription marketing   

Subscription Marketing is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.  

©2017 Anne Janzer (P)2017 Anne Janzer

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Thought-provoking ideas for any marketer

Warning: If you're not offering your products or services on a subscription basis, this book will make you want to start.

It's chock-full of thoughtful ideas for both creating valuable subscription offerings and keeping your subscribers happy and on board once they sign up.

Beautifully narrated by the author: a great listen!

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thoughtful advice for subscription businesses

well read by author herself. covers much more than traditional marketing. fast, enjoyable read. good resources on author site.

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Revealing the Subscribed Economy

What made the experience of listening to Subscription Marketing the most enjoyable?

Finally I have a clearer understanding of an almost invisible method of doing business, subscriptions. But this book goes beyond subscriptions and lays out a method of giving real value to the customer while maintaining an enduring relationship and avoid churn.

My next step will be to purchase printed a printed copy to highlight essential parts and write lots of notes in the margins. Well done!