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Publisher's Summary

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing postrace interviews with the elites. Their own words reinforce what the research has found: Strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

The new psychobiological model of endurance performance shows that the most important question in endurance sports is: How bad do you want it? Fitzgerald's fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.

©2015 Matt Fitzgerald (P)2016 Recorded Books

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What members say

Average Customer Ratings

Overall

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Great information, horrible delivery

If you could sum up How Bad Do You Want It? in three words, what would they be?

Great information, but the author really should have hired a professional narrator. Instead of a relaxed conversational tone, every sentence is barked out in drill-instructor fashion. Exhausting and unpleasant to listen to.

26 of 28 people found this review helpful

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Great but....

The information was great and the compilation of the stories was incredible, but the narrative was a strong monotone, with no changes in emotion. My suggestion is to have someone else do it, or get a narrative coach... At the end I loved the book...

7 of 7 people found this review helpful

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Great inside it's worth the listen

A number of people have commented that the performance is terrible. I've listened to a lot books on audible and there are other books that I haven't been able to finish listening to because the narrator was so terrible. This is not one of those books. Clearly the author is not Charlston Heston but his voice narration doesn't detract from the outstanding and inspiring message of the book. The benefits of listening to the book far outweigh any deficiency in the narration.

7 of 7 people found this review helpful

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Analytical, but a bit too much so.

I liked the book. The audio is clear and very easy to understand. The material in some spots gets boringly analytical and I found myself spacing off. If it had shorter stories about each athlete, and a more personal and emotional connection to them, I think it would've been better. So I liked it, but can't whole heatedly recommend it, unless you really geek out on psychology.

6 of 6 people found this review helpful

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Great book

This book, the philosophy it presents, as well as the narrated stories are second to none. The only thing that made it hard for me to follow was the narration. Even though it is the author himself, it is not the ideal voice from my point of view.

4 of 4 people found this review helpful

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Average book but drawn out

Narration felt like a long lecture. The book would have been much better with a better narration. Still, a couple good chapters ended up being drawn out far too long.

6 of 7 people found this review helpful

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Inspiring & motivating read

Even though the book specifically discusses the psychology behind the athlete's mindset, this can be applied to any scenario where you want to achieve to your highest potential.
Packed fully with scientific research and written in a way I felt I was at breaking point on the Tour de France, or collapsing in KONA, I highly recommend this book to anyone who wants to take their goals to the next level.

2 of 2 people found this review helpful

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A series of barely linked anecdotes

Would you try another book from Matt Fitzgerald and/or Matt Fitzgerald?

No

Would you ever listen to anything by Matt Fitzgerald again?

No. Matt’s voice cracks. It becomes increasingly more difficult to listen to as the book roils on.

How could the performance have been better?

Fewer stories, fewer details on the stories. Color of shirt? Number of burgers? Shade of sand? None of these added to the quality, they worked to fill the story.

You didn’t love this book... but did it have any redeeming qualities?

It has those inspirational stories about others who have faced more challenges than most of us listening to the book ever will

Any additional comments?

Skip this one

1 of 1 people found this review helpful

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Anecdotes and Science Blended to Perfection

This is a collection of tremendously inspiring and thought-provoking stories written in Matt Fitzgerald's gripping style. I was absorbed in each of the stories and found a multitude of takeaways from them, backed up by the science that Matt cites. I consider How Bad Do You Want It? to be one of the four books in this genre that I would highly recommend, along with Once A Runner, Iron War, and Sports Gene

1 of 1 people found this review helpful

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How Bad Do You Want It?

If you like endurance sports and pushing your limits this is the book for you. Great examples. Matt did a really nice job in reading as well.

2 of 3 people found this review helpful

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  • james abel
  • 12-13-16

The Greatest audio book for sports people

The narrator wasn't great but the book was gripping so, that didn't really matter. Fantastic

1 of 1 people found this review helpful

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  • Alexander
  • 10-27-16

Methods through story's.

The book is an unreal lesson on mental toughness through the story's of others and their lives.
Bare with the first chapter, then get stuck into the awesomeness of the book!!

1 of 1 people found this review helpful

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  • Lisa
  • 10-25-16

Good but I spaced a lot!

Liked the stories of individual athletes told in an engaging way. Perhaps over dramatises the events somewhat in order to make it exciting to the reader but comes across as trying too hard sometimes or too much describing the even rather than just getting on with it. Found myself spacing out a bit too much with this audio book & no idea what was being said & having to rewind.
However it was a good listen & quite motivational for all walks of life & levels of fitness.

1 of 1 people found this review helpful

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  • R. Lander Stow
  • 06-07-16

The author loses his purpose

It felt like the author forgot what he was meant to be writing about and he pronounces things incorrectly with the leading example being his pronunciation of Gloucestershire. How hard is it to research the correct pronunciation of place names?

The "teachable moments" were not particularly relevant or well explained for the amateur athlete. This felt more like a collection of uninspiring anecdotes and some of the athletes were poorly chosen.

Much better books are The Chimp Paradox by Steve Peters or a much more practical and helpful book is The Ultra Mindset by Travis Macey.

1 of 1 people found this review helpful

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  • Mr. R. L. Harris
  • 11-19-17

Great book to return to again and again

Practical, insightful and refreshing. Some of the stories are inspiring and - most importantly- help me to dig deep and push out that extra rep or extra set in the gym. This is a reference I come back to again.

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  • Merckx72
  • 11-17-17

A well structured and interesting read ...

A well structured and interesting read that uses the stories of individual athletes to demonstrate how the mind can hold you back or help you to excel.

This is a book where one read is definitely not enough, a bookI shall return to time and time again.

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  • Chase Barwick
  • 10-19-17

fantastic

loved it! inspiring stories as I start my running journey and seek to push my limits and boundaries of what is possible

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  • Amazon Customer
  • 10-19-17

Enjoyed

really enjoyed and took loads of ideas from it to hopefully improve my TT performance next year

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  • Eskimo
  • 10-09-17

Meh

Better to watch a TV reply of each event then just a description of it

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  • Tony
  • 09-11-17

V poor narration of an OK book.

OK if not brilliant book, made average to poor by dull narration. Pretty incredible narration really to say its read by the author, if he cant get a bit enthusiastic about his own work its hard lines for us listeners - as for his pronunciation, How Bad Did You Want this book to sound professional Matt???

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  • Zahin
  • 11-29-17

Great motivator.

Good insight. Enjoyable listen. Trippled my best in the pool after listening to the first few chapters. Lessons derived from real examples.