• Social Media Explained

  • Untangling the World's Most Misunderstood Business Trend

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.95

Buy for $14.95

Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Members get even more

Pick 1 audiobook a month

Choose any title you want from our unmatched collection—including bestsellers and new releases. This is yours to keep.

Thousands of included titles

Listen all you want to thousands of included audiobooks, Originals, and podcasts.

Deals & discounts

Get in on exclusive sales and deals, and use your special member discount on any title, anytime.

Listeners also enjoyed...

 The Content Code Audiobook By Mark W. Schaefer cover art
Cumulative Advantage Audiobook By Mark Schaefer cover art
Known Audiobook By Mark W. Schaefer cover art
Marketing Rebellion Audiobook By Mark Schaefer cover art
Everybody Writes (2nd Edition) Audiobook By Ann Handley cover art
Content Inc. Audiobook By Joe Pulizzi cover art
One Million Followers: How I Built a Massive Social Following in 30 Days Audiobook By Brendan Kane cover art
Traction Audiobook By Gabriel Weinberg, Justin Mares cover art
Growth Hacker Marketing Audiobook By Ryan Holiday cover art
Internet Marketing Audiobook By Josh Mark cover art
Command the Crowd Audiobook By J. E. Ford cover art
Social Media Marketing Audiobook By Joshua Reach cover art
Social Media Marketing Algorithms Audiobook By Jordan Connery cover art
Growth Hacking: Level Up Your Startup Audiobook By Patrick Kelley cover art
Free Marketing Audiobook By Jim Cockrum cover art
Duct Tape Marketing (Revised and Updated) Audiobook By John Jantsch cover art

Publisher's summary

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies

  • The six questions that lead you to a social-media strategy
  • Key ideas on resources, measurement, and deployment
  • Answers to the toughest questions about social-media marketing
  • Highlights of the major social-media platforms
    • ©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer
    Show more Show less
    Marketing Content Creation & Social Media E-Commerce Digital Marketing
    Show more Show less

    What listeners say about Social Media Explained

    Overall ratings

    • 4 out of 5 stars
    • 5 Stars
      33
    • 4 Stars
      12
    • 3 Stars
      10
    • 2 Stars
      2
    • 1 Stars
      3
    Audible.com reviews

    Customer reviews

    Sort by:
    Filter by:
    5 out of 5 stars
    By Katie Montgomery on 01-03-16

    Want a great overview of social media? This is it!

    What made the experience of listening to Social Media Explained the most enjoyable?

    I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.

    Show more Show less
    Report this

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    2 people found this helpful

    5 out of 5 stars
    By Michael L. Carr on 04-16-24

    Hard hitting, actionable suggestions

    Sprinkled with Mark’s classic sense of humor, this is an easy read, packed full of great, timely information. I found several new insights in every chapter. Highly recommended!

    Show more Show less
    Report this

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    5 out of 5 stars
    By Kindle Customer on 11-30-17

    intro to socials...

    great book to introduce you to social networks in an easy to understand presentation.. cheers!

    Show more Show less
    Report this

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    5 out of 5 stars
    By David on 04-29-18

    Novice 2 Expert; a great exlerience!

    No matter your experience rating, Mark Schaefer provides a great outline, tools and facts on how to attack social media for business.

    Show more Show less
    Report this

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    1 out of 5 stars
    By veesyn on 12-11-16

    . Not worth your money

    If you already know social media , which everyone in present world knows . Not worth spending money.

    Show more Show less
    Report this

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!