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Publisher's Summary

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, Known is the first book its kind, providing a path to personal business success in the digital age.

©2017 Mark W. Schaefer (P)2017 Mark W. Schaefer

What members say

Average Customer Ratings

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Known Worked for Me

My name is Faith McKinney and I just finished listening to your podcast interview with Michael Stelzner.
It was wonderful! I have spent 20 years of my life answering the question you posed: Can anyone become known.

I wanted to prove that no matter who you are, where you come from, how much money you have or whether
you are an expert or not. The answer is yes!
I needed to prove and overcome objections of every kind:

I am African- American
My skin color is not light
I am very shy and introverted
I am a woman
I work as a janitor
I live in the hood
I am not a college graduate
I am short 5’2”
I am overweight
I don’t have long hair
I have been married 3 times
I have filed bankruptcy twice
I don’t have money
I was an average student
I have a special needs child
I work full time
I don’t have a lot of time or resources to travel

Over the years I tried to figure out my platform but I also knew that I had to do something
Great and remarkable that would make a dent in the universe.
I donated my kidney.
I thought this would be the platform that I could use but it wasn’t.
I am known for networking and connecting people.
I now produce a television show, host a podcast, speak, lead seminars and interview
Celebrities.

Until today I didn’t know that KNOWN was a real thing!
Getting known has made my life so much more fun and profitable.

Thank you for writing Known.
I’d love to provide a testimonial for you and your process… It worked for me!

All the best,
Faith McKinney

16 of 16 people found this review helpful

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Must read for personal branding

I met Mark Schaefer at the Social Media Marketing World conference in San Diego and loved his speach so much I decided to buy and read this book. I was not disappointed. The book gives actionable advice for anyone in content marketing (blogging, youtube, podcasting etc.) who is interested in expanding their reach and becoming known in their field. Well read by the author. Thanks Mark Schaefer!

4 of 4 people found this review helpful

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This is seriously exactly what I needed

All I can say is wow! The content is exactly what I need right now as I'm struggling to gain clarity on my message and branding and next steps after a successful TEDx - this is a legit read and I highly recommend it to anyone in a similar situation of wondering which path to go next

2 of 2 people found this review helpful

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Become the authority in your niche

I love how Mark takes a research based approach to becoming known. In a world where lesser gurus are touting hustle this was a refreshing take on what it really takes to succeed today. This book is very well performed by the author himself and it provides a great overview of everything you need to become a KNOWN authority in any niche. filed with inspiration and actionable step by step advice for making a living in today's time.

2 of 2 people found this review helpful

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Be the drop that completes the ocean!

I had seem Mr. Schaefer on a pod cast that I follow called "Bella in Your Business" and he mentioned this book so I decided to listen to what he had to say. Lots of great ideas regardless of where you are on your path of becoming known. I was amazed at all of the different options you can choose to become known. Be sure you listen all the way to the end. It is worth your time to listen and relisten to this book and refer back to different chapters as you grow in you process of becoming known.

1 of 1 people found this review helpful

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Loved it!

Great listen. I know a lot about content marketing already and still learned so much.

1 of 1 people found this review helpful

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best book on this topic!!!!! read it!!

mark does a great job and the real world case studies are amazing. the message is clear and easy to understand

1 of 1 people found this review helpful

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Pure gold

i'm full of ideas and inspiration! great book!
it's profesional, practical, realistic, simple and powerfull!

1 of 1 people found this review helpful

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So good I just listened to it twice!

This book is spot on. Every chapter, every exercise. You can't get "known" without putting in the work. I loved the stories and the everyday people who put in the effort to become known leaders in their industries. I am going to be sending a copy of this book to all of my clients and friends. Thank you Mark.

1 of 1 people found this review helpful

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Informative and interesting with actual takeaways

Mark weaves real stories through actionable steps. There is no fluff in this book but you will not feel lectured at either. It's clear the depth of research that went on and the care to present that research so you will come away with the why, what and how.

1 of 1 people found this review helpful

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  • Ed Goodman
  • 02-15-17

The Most Inspiring Book I've Ever Listened To

I've followed Mark's blog for a few years, but only listened to his audiobook "Social Media Explained" last month. Then I learnt that "Known" had just been released, so I had to listen too. It's personal, entertaining, and (most importantly) inspiring. In fact, more inspiring than any other book I've listened to. It's wonderfully constructed, performed with humility, and full if real case studies and transferable ideas. Whatever you want to be known for and howler big or small your niche is, you will benefit from this book. Brilliant.

5 of 5 people found this review helpful

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  • Kevin Anderson
  • 02-22-17

The right book at the right time - Outstanding.

What did you like most about Known?

Known is one of the most inspiring business books I've had the pleasure to listen to. It's helped me come to a major decision about my own business and life. In short, it's given me something we all want - clarity.

What was one of the most memorable moments of Known?

The concept of Passion versus Sustainable Interest is such a strong point, which is so well made.

Was there a moment in the book that particularly moved you?

The story of my friend Chloë and also the story of Chris Brogan's struggle with depression moved me as it's something I've struggled with.

Any additional comments?

The book really benefitted greatly from being read by the author. Mark's personality, passion and honesty made such a difference to the experience.

2 of 2 people found this review helpful

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  • Rob Faulkner
  • 08-21-18

The best book on personal branding

If you are looking for a book on personal branding I strongly recommend you read or listen to this book. Mark narrates the book himself which is a nice touch and he has a style which is very easy to listen to. I was at a cross roads in my career, I've been successful in a number of areas but was still feeling frustrated. This book helped me narrow my focus to understand who I truly am / want to be known for. I'd also recommend buying The Known Personal Branding Workbook too as it helps create a plan to implement what you've learned through the book.

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  • Eoghan O Searcoid
  • 06-27-18

Highly recommended to build your personal brand

Great audiobook. It is an essential guide for anyone seeking to excel and be known in their field of expertise. it follows a proven formula to develop one's personal brand. As an audiobook, it is well read and keeps you interested throughout. Highly recommended.

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  • Alan
  • 02-02-18

Fantastic information for Personal Branding.

Would you consider the audio edition of Known to be better than the print version?

You get the feel and passion of the Author

What did you like best about this story?

The valuable insights, lessons and case studies that I could relate too. Some of the exercises have helped me with my own Personal Branding and thought me so much.

What about Mark W. Schaefer’s performance did you like?

Mark's voice brings the book to life and add a passion to the content and very easy to listen too.

Any additional comments?

Thank you Mark for a wonderful read or listen too. Alan Hennessy Kompass Media

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  • Andrea Bronzini
  • 05-14-17

Outstanding Content.

Packed with practical information, it addresses many of the issues I came to face on the path of getting known.
Must read!

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  • Marcus
  • 05-04-17

A good read

Enjoyed Marks take on being known and taking action. He has a generous number of examples and credits a number of people in the book, which is great. Is certainly recommend it.

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  • Passion for Books
  • 04-10-17

Excellent content- frustrated has no PDF download

Really enjoying this. I get so frustrated with audio books when they don't provide a PDF download when they're using illustrations. Schaefer explains the visual pretty well but it would really help to have a download.
Love the content.

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  • Warwick Brown
  • 03-31-17

ALL TALK NO ACTION

Would you recommend this book to a friend? Why or why not?

Some great stories that make you think about your personal brand, why it's important and the different approaches to becoming known. The author (also narrator) is enthusiastic about the subject. However, there are absolutely no actions for you to take, other than to buy the accompanying workbook. I found that very disappointing, to spend the time and money and then have nowhere to go with his advice.

I think there are better books. 30 DAYS TO SOCIAL MEDIA SUCCESS by Gail Martin (also on Audible), even though a little old now, was jam packed with ideas and actions and I made pages and pages of notes. I feel like Known could be a much better and impactful read if it included some key exercises at the end of every chapter to get you started. I'd probably just buy the workbook and skip this book entirely.

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  • Serena
  • 06-17-18

Impactful and productive

Practical advice, easy to listen to. Absolutely love the personalized audio touches with special guest appearances. I already know this book is life changing for me.

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  • Amazon Customer
  • 06-10-17

Adds all other books to cart asap!

I absolutely loved Mark's take on becoming known, he broke it down in a manageable, understandable and motivating way - I now feel like I have been pointed in the right direction to find my space and place.